8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand

10/15/24 • 22 min

Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing...is to use ChatGPT for copywriting.

Now, before you cringe at the thought of AI taking over your voice, let me set the record straight: we are not using ChatGPT to write our final drafts. Nope. What we are doing is harnessing it to enhance our creativity, speed, and process—all while keeping your authentic brand voice intact.

In today’s episode, I’ll walk you through 8 smart ways to use ChatGPT as a tool in your copywriting process. This isn’t about giving up control or sounding robotic. It’s about using technology to make you a better writer—without losing your voice, your creativity, or your humanity in the process.

[0:01:00] - If you’re overthinking your copy, ChatGPT can be a tool to enhance creativity and speed.
[0:02:00] - ChatGPT is not used to write final drafts but to support the writing process while maintaining brand voice.
[0:05:00] - Maintaining our creativity while using ChatGPT to support that.
[0:09:00] - The eight smart ways to use ChatGPT for copywriting without losing authenticity.
[0:19:00] - ChatGPT is a support tool, not a replacement.

EPISODES AND LINKS MENTIONED:

SEO tools: SEMrush or Keywords Everywhere
Overthinking is one of the biggest copywriting mistakes to avoid
Join Copy Critique Club

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/8-smart-ways-to-use-chatgpt-for-copywriting-that-converts-better-while-still-sounding-on-brand/

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

EPISODES AND LINKS MENTIONED:

SEO tools: SEMrush or Keywords Everywhere
Overthinking is one of the biggest copywriting mistakes to avoid
Join Copy Critique Club

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/8-smart-ways-to-use-chatgpt-for-copywriting-that-converts-better-while-still-sounding-on-brand/

Previous Episode

Get Consistent Sales For Group Programs—Even Between Launches! with Michelle Vroom

“What if only one person buys my group program?”

This is one of the biggest fears when launching a group program. If it feels like you’re launching into silence, let me assure you of this: Your audience IS watching. Even if you’re not getting high engagement, potential clients are observing how you interact with and lead your community.

Today, we’re talking about how to create consistent sales for group programs. Michelle Vroom is known for her successful use of Facebook groups...but these principles apply to any type of community.

Michelle empowers women to support their families and believes every woman should have the ability to attract clients whenever they desire, even while raising children.

In this episode, we’ll explore how to leverage Facebook groups (or a similar community) effectively to create consistent sales for group programs. From maintaining engagement between launches to showcasing the value of your program, you’ll learn practical tips to keep your pipeline full.

[1:36] - Building trust and community through FB groups
[6:10] - Launch strategies during AND between launches
[9:33] - How to keep making sales BETWEEN launches
[14:54] - How to write the best copy
[21:05] - How Michelle is her own best copywriter (and when and why she still hires a copywriter)
[27:43] - When is the right time to hire a copywriter and when should you DIY?

EPISODES AND LINKS MENTIONED:

Michelle’s Facebook group: Market Like a Boss
Using honest urgency and scarcity ethically and effectively (Ep 14)
Do you really need to hire a copywriter? (Ep 2)
Join Copy Critique Club

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/get-consistent-sales-for-group-programs-michelle-vroom

Join Copy Critique Club to get more clients from your copy by clicking here!

Next Episode

Grief Might Be the Cure You Didn’t Expect To Get Your Creativity Back After A Hard Season with Shelby Forsythia

We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change...but very likely it’s all the micro-griefs that come with running a business.

🫶🏻The identity shifts that occur as you grow your business,
🫶🏻The expectations of the life or business you thought you “should” have by now.
🫶🏻Friends not knowing what you do or how to support you.
🫶🏻Who you believed to be a perfect client and realizing it’s not a good fit.
🫶🏻Invoices not being paid and clients ghosting.

I certainly never expected to have a grief coach on this podcast, but our guest Shelby Forsythia guides us in exploring how grief can reveal your core values, lead to more meaningful content, and deeper connections with your audience. Her work has been featured in Huffington Post, Bustle, and The Oprah Magazine.

0:03:43 - Grief is more than death, divorce, diagnosis. It also includes the micro griefs that all business owners experience.
0:08:19 - Grief is an indicator of core values—and how it can be used in copywriting
0:12:12 - Practical tips for reclaiming creativity after experiencing grief
0:15:59 - Shelby's 5-step "GRIEF" framework
0:37:59 - Working through your grief (or not) affects your copywriting

EPISODES AND LINKS MENTIONED:

Connect with Shelby Forsythia www.shelbyforsythia.com
Take Shelby’s free workshop to get powerful, compassionate tools for moving forward (without being forced to “get over it”) and learn how to create a life of peace, purpose, hope, and joy—EVEN after devastating loss.
8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Sounding On Brand
When you know what you value, you can shape your authentic, relatable messaging

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/grief-and-creativity-with-shelby-forsythia

Join Copy Critique Club to get more clients from your copy by clicking here!

Copywriting For Coaches - 8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand

Transcript

Unknown00:00:00.000

Welcome to the copywriting for coaches podcast. My name is Megan catchin, and I am obsessed with having your brand actually sound like you on the internet. We help you write all the things that you've been trying to articulate about your business but have never been able to put into copy. We're going to go deep to uplevel your business without adding more to your already full plate. We'll keep it simple and sustainable. Sound like a breath of relie