Copywriting For Coaches

Megan Kachigan

The Copywriting for Coaches Podcast is for the high-level coach with a loyal following, a true expert at your craft, and have achieved amazing results...But something's missing. Juggling team leadership, parenthood, and personal time - while managing your marketing - feels like a constant uphill battle. You crave a more sustainable approach to success – one that doesn't sacrifice your well-being. This podcast will support you in confidently copywriting without compromising your unique brand identity...so that you can stay energized as the visionary operating in your zone of genius.

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Top 10 Copywriting For Coaches Episodes

Goodpods has curated a list of the 10 best Copywriting For Coaches episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Copywriting For Coaches for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Copywriting For Coaches episode by adding your comments to the episode page.

The Five Best Books For Online Entrepreneurs To Read This Summer

Copywriting For Coaches

06/25/24 • 18 min

This is not your typical entrepreneur book recommendation list. You will not find these in the business section of your local bookstore. But they have profoundly and positively affected me as both a copywriter and a business owner. Because sometimes you need to see from a different perspective - one that is not typical business advice that you’ve heard a million times before at this point. You’ll be pleasantly surprised by this unusual book list for business owners to read.

I’ve got a book for when you need to:

just sit down and write,
write but you don’t have time,
Be reminded of the Big Picture importance of copywriting from a neuropsychology perspective
Develop the most important copywriting skill in a fun and relaxed way

I’ve thoughtfully curated the five best books for online entrepreneurs to read this summer. So add them to your GoodReads, request them from your local library, or treat yourself to time at your favorite bookstore to pick up these books.

0:08:04 - Key lessons on the writing process.
0:10:25 - Encouragement for mothers to prioritize creative work.
0:11:23 - Advocating for intentional digital minimalism.
0:12:24 - Countering busyness and the myth of not having enough time.
0:13:43 - Benefits of reading fiction.

EPISODES AND LINKS MENTIONED:

Links to all book recommendations can be found here.
Big Think shares it in a way that is easier to digest. They said that “Modern research suggests that reading fiction helps you neurologically relate to other people’s experiences. It also correlates with improved social interactions and the ability to read the room.”
Here is the actual scholarly article from NCBI.
Research suggests that reading literary fiction improves one’s theory of mind and emotional intelligence.
Reese’s Book Club

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/five-best-books-for-online-entrepreneurs-to-read-this-summer

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

How To Relax Without Reducing Rest To Productivity

Copywriting For Coaches

12/24/24 • 25 min

How Do You Give Yourself Time To Rest Without Losing Productivity or Falling Behind?

Now I know what you’re thinking... "I took time off, now I’m behind." How do you take a day away, and not feel behind? The math doesn’t math.

Let’s flip that. Taking time off doesn’t set you back—it sets you up. If you keep doing more, you are going to keep being busy. You feel like you cannot rest, but at the same time, you cannot afford not to.

There’s a misconception that rest means you stop and do nothing. That’s not it. Rest means actively filling up your tank. What nourishes you? For me, it’s standing barefoot in the sunshine, breathing fresh air, and listening to my kids laugh. These moments are FREE and available NOW. It's not when you get to a certain level of success in your business. It's also for while you are on your way there.

Resting does not put you behind, it better positions you to do what you’ve been called to do. And now you can do it from a place of poise and restoration. You’re no longer running on empty in any or all of the areas of your life.

0:01:47 - The deeper benefits of rest
0:06:26 - Rest as a strategic advantage
0:09:02 - Maintaining work-life balance with a day of rest
0:14:26 - Defining your day of rest
0:19:26 - Overcoming guilt and fear of rest
0:22:26 - How to take rest without falling behind
0:25:26 - 3 small steps to rest without guilt today

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/how-to-relax-without-reducing-rest-to-productivity

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Join Copy Critique Club to get more clients from your copy by clicking here!

Natural Energy Boosts For Better Focus with Allison Jordan

Copywriting For Coaches

12/31/24 • 37 min

Whether you want more energy, better focus, or fewer mid-afternoon crashes, I know I’m not the only one thinking about how to improve my health and wellness, along with all of my other goals. No more running your business through the fatigue and physical ailments that steal our vitality - and honestly, take up a lot of our mental capacity worrying about it too. That was my reality for 2 years...until I met Allison Jordan.

Allison is a certified Functional Diagnostic Nutrition Practitioner, founder of Better Belly Therapies, and host of a top 1% global podcast - the Better Belly Podcast. Over the last 6 years, she's helped 600+ clients across the globe find and address the root causes of their whole body health issues when nothing else has worked. Her Better Belly Blueprint reduces symptoms like bloating, brain fog, fatigue, hormone imbalance, and so much more by 80% in 3-6 months on average. From gut health to mental clarity, you can heal naturally and finally feel your best again. This was my #1 resolution for 2024, and I achieved it through Allison’s Better Belly Blueprint program.

Stop normalizing feeling "off." Tune into this episode to explore what’s happening beneath the surface and the simplest way to boost your energy levels and productivity. It is time to get healthier and more energized, so that you can run your business with more ease like the visionary leader you are.

0:07:45 - Struggling with fatigue? Learn how gut health can boost focus and energy.
0:10:15 - Common gut health issues: Brain fog, fatigue, hormone imbalance.
0:13:30 - How gut health impacts energy and focus.
0:17:00 - Don’t normalize feeling "off"—take action for better health.
0:23:30 - Gut health affects mood, energy, and mental clarity.
0:27:00 - Gut health is key for entrepreneurs’ productivity.
0:31:00 - Take action: Start improving your gut health for better performance.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/natural-energy-boosts-better-focus-allison-jordan

FREE RESOURCES:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Join Copy Critique Club to get more clients from your copy by clicking here!

Step Back From Marketing Without Losing Brand Voice or Audience Trust

Copywriting For Coaches

02/18/25 • 15 min

Feeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time. It’s a lot—and that is not what you signed up for.

As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn’t sound like you, the messaging isn’t quite right, and suddenly, you’re back in the weeds fixing everything yourself. This is all too common.

Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you’ve had so far because that’s been built on your authentic brand voice and your connection to your audience. You’ve spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it.

What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?

That’s exactly what I help my clients do. And in this episode, I’ll show you how to protect your brand voice while scaling your marketing.

0:03:17 Solution to maintain brand voice when outsourcing
0:06:12 What to do when you’ve been burned by a marketer or service provider in the past
0:09:45 How a marketing partner can become an extension of your brand
0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to
0:14:01 Benefits of having the right marketing partner

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trust

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Get More Clients Through Relationship Selling With Nikki Rausch

Copywriting For Coaches

02/25/25 • 30 min

Sales don’t have to feel pushy or uncomfortable. What if selling felt more like a natural conversation—one where both you and your potential client felt at ease? Our guest Nikki Rausch is sharing her Selling Staircase framework today so that you can get more clients through relationship selling. And let me tell you: I have personally implemented some of the tips she shared in this episode. It’s a good one!

No forcing a sale, and no bro tactics needed. Instead, you guide a prospect through a conversation that builds trust, fosters connection, and naturally leads to a yes. Today we’re talking about how to pre-frame your discovery calls, ask the right questions, and recognize buying signals.

0:02:07 - Impact of good or bad copywriting on the sales process
0:03:26 - Make your discovery calls more effective with pre-framing (and how to do that)
0:07:05 - Balancing power in sales conversations
0:08:49 - Key questions to ask prospective clients to identify ideal clients and plant seeds about expertise
0:12:26 - Recognizing and acting on buying signals
0:16:11 - Handling pricing inquiries effectively
0:19:37 - Should you list your pricing on your website?

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/get-more-clients-relationship-selling-nikki-rausch

Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

WORK WITH MEGAN:

Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Join Copy Critique Club to get more clients from your copy by clicking here!

Rest Is The New Revenue For High-Achieving Women With Dr. Shamieka Dean

Copywriting For Coaches

09/10/24 • 33 min

Hard work does not equal success—and it’s time we admit it.

As high-achieving women, we push ourselves to the limit, believing that hard work is the key to achieving our goals. But what if hard work is actually ruining your success at this point?

Dr. Shamieka Dean, an executive coach, business strategist and spiritual advisor to leaders worldwide, shares how rest is the new revenue. Dr. Dean’s approach is about realigning with our true selves to create success that doesn’t come at the cost of our well-being.

While this conversation is not directly about copywriting, but it’s the prerequisite to be able to produce the amount and the quality of copywriting that needs to happen. This conversation is for the ones who are ready to do the deep work that is necessary to move forward with foundation underneath your feet.

Rest outperforms hustle when it comes to long-term success, and I’m going to let Dr. Dean tell you why. Let’s dive in.

[0:02:10] Redefining success and "rest as the new revenue", rather than just hard work.
[0:07:40] Core identity vs. performance identity for high-achieving women. Importance of solidifying identity beyond external validation and success metrics.
[0:14:21] Surrender as a supernatural success strategy
[0:19:51] What “surrender” practically looks like for high-achieving women
[0:24:19] The difference between building wealth and being wealthy, and the importance of self-acceptance and grounding in one's identity.

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.
EPISODES AND LINKS MENTIONED:

Connect with Dr. Shamieka Dean on Facebook
Visit Dr. Dean’s website at shamiekadean.com
Join Copy Critique Club
Related blog: Hone Your Authentic Brand Voice To Build Trust And Credibility.

Prefer to read this episode as a blog? It is published here
https://www.megankachigan.com/high-achieving-women-rest-is-the-new-revenue-dr-shamieka-dean/

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to

Join Copy Critique Club to get more clients from your copy by clicking here!

Storytelling in Business Is Key to Growth with April Pertuis

Copywriting For Coaches

11/19/24 • 30 min

Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level.

In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way.

If you’ve ever wondered how to share your story or felt unsure about what parts of your journey to even talk about or highlight, this episode is for you. We’ll walk you through the process of finding and telling the right stories to connect with your ideal clients. By the end, you’ll feel inspired and ready to leverage storytelling in your business. Let’s get started!

0:03:22 - The most relatable stories are often the small, everyday moments, not the big, life-changing events.
0:06:04 - Understand your audience deeply to tell stories that resonate and create connection points.
0:09:16 - April explains how focusing on service rather than self helps overcome discomfort with visibility.
0:13:04 - Detaching from the outcome makes storytelling easier and more authentic in building relationships.
0:16:01 - April shares how storytelling helps articulate your brand, making it more relatable and visible to the right audience.
0:20:12 - Knowing your ideal client is key to determining which parts of your story to share and how to make it relevant.
0:23:45 - Consistent visibility and storytelling help build trust and relationships over time.
0:26:50 - Storytelling is a subtle but powerful soft skill, often overlooked in favor of technical marketing tactics.
0:30:55 - How April’s consistency in storytelling and visibility helped a client connect and work with her before they even spoke directly.
0:42:40 - It's not about using hacks, but owning your story and showing up authentically to attract your audience.

➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/storytelling-in-business-is-key-to-growth-with-april-pertuis

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll t

Join Copy Critique Club to get more clients from your copy by clicking here!

Send These 5 Emails To Increase Sales With Email Marketing

Copywriting For Coaches

09/03/24 • 18 min

Forget about creating more content—here’s why your sales strategy should start with these 5 essential emails. 📧

It's time to build genuine connections with your audience through thoughtfully crafted emails.

And if I can let you in on a little secret, it’s this:

The responses you get to your emails are so much more fun, honest and heartfelt and meaningful than the likes and comments you get on your social posts.

Because they’re not performing inbox to inbox, whereas comments are still public.

🙌 What if you never had to post to social media again?
🙌 What if the emails you send make you more money than a thousand social media posts?
🙌 What if connecting with people who care about what you have to share could be as easy as pressing send on an email?
🙌 What if marketing could feel easier?

Enrolling more new clients becomes so easier with an engaged email list. Make sure you have these 5 essential emails for increased sales going out to your email subscribers!

0:00:44 - Why social media can feel overwhelming and why email marketing is more effective for consistent sales.
0:03:32 - The longevity of social media posts compared to the lasting impact of emails.
0:06:37 - Five essential emails that can transform your sales
0:13:53 - Automating email sequences to save time and maintain consistent engagement.
0:15:27 - Which KPIs you actually need to monitor - and an easy way to do it.

➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/send-these-5-emails-to-increase-sales-with-email-marketing

FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Effective Brand Copywriting Examples You Need to Know For Long-Term Success [Part 3 of 3]

Copywriting For Coaches

07/23/24 • 24 min

How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists about what you should be doing to create effective brand copywriting instead.

Consider this: you can’t attract $10,000 clients with $100 messaging. Changing your messaging signifies a step into a higher level of engagement and effectiveness. It’s about more than just capturing attention; it’s about changing old beliefs and prompting those “aha” moments that stick with your audience. Authenticity plays a pivotal role here. Genuine content, where your true self shines through, creates a connection that keeps people coming back—even if you’re not the funniest or most entertaining personality (you don’t have to be!).

I’ve got 8 effective brand copywriting examples to share with you today. We’ll analyze what makes these examples work and how to apply these strategies to your own copy.

03:25 Traditional copywriting challenges and how to adapt

07:18 Effective brand copywriting examples from our industry

13:45 Examples from brands outside the coaching industry

18:32 Top Tools for Branding

24:20 Future Trends in Branding

31:12 AI's Impact on Branding

EPISODES AND LINKS MENTIONED:

HotJar heat map to see where visitors click and learn why they drop off.
Answer The Public to see what your ideal audience is asking Google.
Connect with Kate Hejde for creative ways to use AI in branding!
Color psychology with Fiona Humberstone, The Brand Stylist and Marty Newmeier’s resources.
Brand archetypes - both for your own brand AND for your target market personas
Pinterest for mood boards
Pain point marketing blog

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-brand-copywriting-examples-for-long-term-success

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, sel

Join Copy Critique Club to get more clients from your copy by clicking here!

8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand

Copywriting For Coaches

10/15/24 • 22 min

Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing...is to use ChatGPT for copywriting.

Now, before you cringe at the thought of AI taking over your voice, let me set the record straight: we are not using ChatGPT to write our final drafts. Nope. What we are doing is harnessing it to enhance our creativity, speed, and process—all while keeping your authentic brand voice intact.

In today’s episode, I’ll walk you through 8 smart ways to use ChatGPT as a tool in your copywriting process. This isn’t about giving up control or sounding robotic. It’s about using technology to make you a better writer—without losing your voice, your creativity, or your humanity in the process.

[0:01:00] - If you’re overthinking your copy, ChatGPT can be a tool to enhance creativity and speed.
[0:02:00] - ChatGPT is not used to write final drafts but to support the writing process while maintaining brand voice.
[0:05:00] - Maintaining our creativity while using ChatGPT to support that.
[0:09:00] - The eight smart ways to use ChatGPT for copywriting without losing authenticity.
[0:19:00] - ChatGPT is a support tool, not a replacement.

EPISODES AND LINKS MENTIONED:

SEO tools: SEMrush or Keywords Everywhere
Overthinking is one of the biggest copywriting mistakes to avoid
Join Copy Critique Club

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/8-smart-ways-to-use-chatgpt-for-copywriting-that-converts-better-while-still-sounding-on-brand/

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FAQ

How many episodes does Copywriting For Coaches have?

Copywriting For Coaches currently has 49 episodes available.

What topics does Copywriting For Coaches cover?

The podcast is about Marketing, Podcasts, Online Marketing, Business and Email Marketing.

What is the most popular episode on Copywriting For Coaches?

The episode title '4 Ways To Increase Holiday Sales Without Discounts' is the most popular.

What is the average episode length on Copywriting For Coaches?

The average episode length on Copywriting For Coaches is 25 minutes.

How often are episodes of Copywriting For Coaches released?

Episodes of Copywriting For Coaches are typically released every 7 days.

When was the first episode of Copywriting For Coaches?

The first episode of Copywriting For Coaches was released on May 22, 2024.

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Copywriting For Coaches

Megan Kachigan

Top 10 Copywriting For Coaches Episodes

FAQ

How many episodes does Copywriting For Coaches have?

What topics does Copywriting For Coaches cover?

What is the most popular episode on Copywriting For Coaches?

What is the average episode length on Copywriting For Coaches?

How often are episodes of Copywriting For Coaches released?

When was the first episode of Copywriting For Coaches?

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