Copywriting For Coaches

Megan Kachigan

The Copywriting for Coaches Podcast is for the high-level coach with a loyal following, a true expert at your craft, and have achieved amazing results...But something's missing. Juggling team leadership, parenthood, and personal time - while managing your marketing - feels like a constant uphill battle. You crave a more sustainable approach to success – one that doesn't sacrifice your well-being. This podcast will support you in confidently copywriting without compromising your unique brand identity...so that you can stay energized as the visionary operating in your zone of genius.

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Top 10 Copywriting For Coaches Episodes

Goodpods has curated a list of the 10 best Copywriting For Coaches episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Copywriting For Coaches for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Copywriting For Coaches episode by adding your comments to the episode page.

4 Ways To Increase Holiday Sales Without Discounts

Copywriting For Coaches

10/29/24 • 13 min

Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a spike in sales.

In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I’m going to show you 4 different ways to do that.

By the end of this episode, you’ll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I’m giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand.

[1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services

[2:07] - Two factors to consider when deciding on discounting

[5:10] - Four strategies to increase holiday sales without discounting

EPISODES AND LINKS MENTIONED:

Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions?
Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes)

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Grief Might Be the Cure You Didn’t Expect To Get Your Creativity Back After A Hard Season with Shelby Forsythia

Copywriting For Coaches

10/22/24 • 51 min

We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change...but very likely it’s all the micro-griefs that come with running a business.

🫶🏻The identity shifts that occur as you grow your business,
🫶🏻The expectations of the life or business you thought you “should” have by now.
🫶🏻Friends not knowing what you do or how to support you.
🫶🏻Who you believed to be a perfect client and realizing it’s not a good fit.
🫶🏻Invoices not being paid and clients ghosting.

I certainly never expected to have a grief coach on this podcast, but our guest Shelby Forsythia guides us in exploring how grief can reveal your core values, lead to more meaningful content, and deeper connections with your audience. Her work has been featured in Huffington Post, Bustle, and The Oprah Magazine.

0:03:43 - Grief is more than death, divorce, diagnosis. It also includes the micro griefs that all business owners experience.
0:08:19 - Grief is an indicator of core values—and how it can be used in copywriting
0:12:12 - Practical tips for reclaiming creativity after experiencing grief
0:15:59 - Shelby's 5-step "GRIEF" framework
0:37:59 - Working through your grief (or not) affects your copywriting

EPISODES AND LINKS MENTIONED:

Connect with Shelby Forsythia www.shelbyforsythia.com
Take Shelby’s free workshop to get powerful, compassionate tools for moving forward (without being forced to “get over it”) and learn how to create a life of peace, purpose, hope, and joy—EVEN after devastating loss.
8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Sounding On Brand
When you know what you value, you can shape your authentic, relatable messaging

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/grief-and-creativity-with-shelby-forsythia

Join Copy Critique Club to get more clients from your copy by clicking here!

8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand

Copywriting For Coaches

10/15/24 • 22 min

Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing...is to use ChatGPT for copywriting.

Now, before you cringe at the thought of AI taking over your voice, let me set the record straight: we are not using ChatGPT to write our final drafts. Nope. What we are doing is harnessing it to enhance our creativity, speed, and process—all while keeping your authentic brand voice intact.

In today’s episode, I’ll walk you through 8 smart ways to use ChatGPT as a tool in your copywriting process. This isn’t about giving up control or sounding robotic. It’s about using technology to make you a better writer—without losing your voice, your creativity, or your humanity in the process.

[0:01:00] - If you’re overthinking your copy, ChatGPT can be a tool to enhance creativity and speed.
[0:02:00] - ChatGPT is not used to write final drafts but to support the writing process while maintaining brand voice.
[0:05:00] - Maintaining our creativity while using ChatGPT to support that.
[0:09:00] - The eight smart ways to use ChatGPT for copywriting without losing authenticity.
[0:19:00] - ChatGPT is a support tool, not a replacement.

EPISODES AND LINKS MENTIONED:

SEO tools: SEMrush or Keywords Everywhere
Overthinking is one of the biggest copywriting mistakes to avoid
Join Copy Critique Club

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/8-smart-ways-to-use-chatgpt-for-copywriting-that-converts-better-while-still-sounding-on-brand/

Get Consistent Sales For Group Programs—Even Between Launches! with Michelle Vroom

Copywriting For Coaches

10/08/24 • 39 min

“What if only one person buys my group program?”

This is one of the biggest fears when launching a group program. If it feels like you’re launching into silence, let me assure you of this: Your audience IS watching. Even if you’re not getting high engagement, potential clients are observing how you interact with and lead your community.

Today, we’re talking about how to create consistent sales for group programs. Michelle Vroom is known for her successful use of Facebook groups...but these principles apply to any type of community.

Michelle empowers women to support their families and believes every woman should have the ability to attract clients whenever they desire, even while raising children.

In this episode, we’ll explore how to leverage Facebook groups (or a similar community) effectively to create consistent sales for group programs. From maintaining engagement between launches to showcasing the value of your program, you’ll learn practical tips to keep your pipeline full.

[1:36] - Building trust and community through FB groups
[6:10] - Launch strategies during AND between launches
[9:33] - How to keep making sales BETWEEN launches
[14:54] - How to write the best copy
[21:05] - How Michelle is her own best copywriter (and when and why she still hires a copywriter)
[27:43] - When is the right time to hire a copywriter and when should you DIY?

EPISODES AND LINKS MENTIONED:

Michelle’s Facebook group: Market Like a Boss
Using honest urgency and scarcity ethically and effectively (Ep 14)
Do you really need to hire a copywriter? (Ep 2)
Join Copy Critique Club

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/get-consistent-sales-for-group-programs-michelle-vroom

Join Copy Critique Club to get more clients from your copy by clicking here!

The Best Marketing Strategy For Your Mastermind Group

Copywriting For Coaches

10/01/24 • 19 min

Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything.

If you’re running a mastermind and feeling like it's not growing as fast as you'd like, you’re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings.

In this episode, we’ll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there’s no one-size-fits-all answer.

Tune in to get clarity on which approach could help take your mastermind to the next level. Let’s talk about growing your mastermind in a way that feels both authentic and effective.

[0:01:30] - What a mastermind group actually is
[0:03:30] - Different ways to market a mastermind:
[0:07:30] - Pros and cons of rolling enrollment vs. launch model for masterminds
[0:12:38] - Factors to consider when choosing between rolling enrollment and launch model
[0:13:15] - Common problems masterminds address in your copy

EPISODES AND LINKS MENTIONED:

A mastermind is defined as a group that gathers “like-minded professionals to get peer support, brainstorm ideas, and create accountability,” according to Science of People.

THANK YOU TO OUR GUEST CONTRIBUTORS:

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/the-best-marketing-strategy-for-your-mastermind-group-to-go-from-slow-to-sold-out

The 5 Money-Making Activities You Can’t Afford To Ignore with Frenchie Ferenczi

Copywriting For Coaches

09/24/24 • 27 min

Working hard and frustrated that you’re not seeing results from your marketing?
Try this strategy to simplify your focus on money-making activities that actually pay off!
What we are talking about today is honestly a simple shift in focus that can skyrocket your revenue—but most miss it for three all-too-common reasons (which we’ll dive into in a minute!). Forget following the latest trend or getting bogged down with busywork, let’s zero in on what truly drives your business forward: money-making activities.

Staying close to the money means prioritizing actions that directly contribute to your bottom line. It’s easy to get sidetracked by tasks that seem productive but don’t actually boost your income.(I’ve got a couple examples for you coming up). By prioritizing money-making activities, you can cut through the noise and boost your revenue with clarity and confidence.

That’s why I want to introduce you to Frenchie Ferenzci. Her expertise is in helping business owners with their growth and breaking through those plateaus that you hit along the way from 6 to 7 figures. Ready to streamline your strategy and boost revenue quickly? Let’s dive in!

[0:02:56] - Stay close to the money - and what that looks like (with examples)
[0:05:31] - Why you’re getting pulled away from money-making activities
[0:07:48] - Money-making activities that work
[0:13:45] - Align team members' roles with the 5 core marketing functions
[0:17:49] - Building a revenue strategy in an unpredictable market

EPISODES AND LINKS MENTIONED:

Grab Frenchie’s Stay Close to the Money Guide
Get your Weekly Accountability Check Ins every Sunday with Frenchie
Hang out with Frenchie on Instagram @frenchie.ferenczi
Do you need to hire a copywriter?

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/5-money-making-activities-you-cant-afford-to-ignore-frenchie-ferenczi

Join Copy Critique Club to get more clients from your copy by clicking here!

Outsourcing Copywriting Helped Micala Quinn Triple Her Teaching Income As A Work From Home Mom

Copywriting For Coaches

08/13/24 • 21 min

THIS is how you work with a copywriter...even if you are good at writing! Micala Quinn’s secret to tripling her teacher income as a work-from-home mom on part time hours is...

...to hire and outsource!

But how do you outsource copywriting, which is your personal connection with your community and your audience...without losing your authentic voice?
Find a copywriter who can:

learn your message AND how YOU would say it.
take a collaborative approach
grow with you over the long term.

If you want to get the full picture of how Micala works with her copywriter to create massive success in her business while raising her babies, read on! She has over 50,000 followers on Instagram and has supported over 2000 moms not having to choose between the family life they want and the income they need by creating their perfect balance as a freelancer!
0:05:12 - Normalizing having kids present while working as a work-from-home mom
0:07:24 - Micala's process for outsourcing copywriting while maintaining her unique voice and connection with her audience
0:14:26 - Micala's strategy of using her podcast as anchor content, repurposing it across social media and email
0:17:25 - Micala trusts her copywriter to execute social media content with minimal involvement
0:20:23 - Overcoming writer's block and having open communication with your copywriter about feedback and improvement
EPISODES AND LINKS MENTIONED:

Blog: What makes a great copywriter
Blog: Do you really need to hire a copywriter?
Connect with Micala on Instagram @micala.quinn

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/outsourcing-copywriting-helped-micala-quinn-triple-her-teaching-income-as-a-work-from-home-mom

Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversion Rates?

Copywriting For Coaches

08/06/24 • 24 min

Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as bringing in the psychology and the hard data on when and whether it works. We are exploring if and how we can use urgency and scarcity without compromising integrity.

First, let me emphasize for clarity that this conversation is about honest urgency and scarcity. Obviously, if it’s false urgency or fake scarcity—that’s NOT okay. Ever. This is something that should go without saying, but I do want to acknowledge these tactics that we have all seen or experienced if you have been in the internet marketing space for any length of time.
This episode discusses the psychology and the data behind these tactics. We'll also explore whether and how they can be used with integrity. My goal is to provide you with the data, and both sides of the story, so that you can make an informed decision that feels good to YOU.

00:04:00 Acknowledge the widespread use of unethical tactics and explore ethical ways to use urgency and scarcity.
00:08:00 Ethical Use Perspective
00:10:00 Two reasons why some avoid these techniques
00:12:00 Urgency Examples
00:15:00 Scarcity Examples
00:16:30 Psychology Behind These Techniques
00:20:00 What the data tells us

EPISODES AND LINKS MENTIONED:

Forbes on “The Proper Way To Create A Sense of Urgency For Higher Conversion Rates”
Data from Adoric, Abmatic.ai, Experian.com, and ChangingMinds.org
The Cookie Jar study on why urgency works from the American Psychological Association
Effective Copywriting Strategies To Maximize Conversions

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/are-honest-urgency-and-scarcity-techniques-worth-it-for-higher-conversion-rates/
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free conten

Join Copy Critique Club to get more clients from your copy by clicking here!

Case Study: From Outdated Website to Elevated Brand In 1 Hour

Copywriting For Coaches

09/17/24 • 19 min

If you’ve ever felt like your online presence just doesn’t reflect the true essence of your brand, you’re not alone. Many business owners find themselves in the same boat, especially when their brand evolves faster than their website can keep up.

If you’re ready to see what a strategic copy overhaul can do without needing a rebrand, today I'm sharing a case study that demonstrates how a luxury wedding photographer transformed her online presence to reflect the elegance and sophistication her luxury clients desire, while demonstrating her authority and expertise in the industry, and incorporating her down-to-earth and fun personality along with it.

0:01:30 What and elevated, luxury brand looks like
0:03:30 The challenge of blending Vanessa’s fun, engaging, and humorous personality loved by over 120k+ on IG and YouTube, but her website didn't capture the same energy, nor did it reflect the high-end experience she offers.
0:05:00 How we transformed Vanessa's website copy to showcase her skills and services while creating a deeper emotional connection with her audience.
0:07:00 Techniques to balance professionalism and personality
0:09:31 What it looks like to work with a Copywriter to create an elevated brand

EPISODES AND LINKS MENTIONED:

Check out Vanessa’s new website copy and design!
How Micala Quinn outsources her copywriting (and, as a result, tripled her teaching income as a work-from-home mom of 4 littles!).
If you are wondering if it's the right time to hire a pro copywriter, this blog can help.
Want to elevate your brand with a copy overhaul? Check out my services guide.
Join Copy Critique Club

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/case-study-luxury-elevated-brand-website-for-photographer

Why Your Money Story Is Holding You Back From Writing Copy That Sells with Katherine Pomerantz

Copywriting For Coaches

11/05/24 • 48 min

Here’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push through “writer’s block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It’s likely your money story.

That’s why today, we’re talking with Katherine Pomerantz, an actress-turned-accountant who’s fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjamins Podcast. She’s here to share how to rewrite your money story to support the big goals you have for your business.

In this episode, we’re diving into what a money story is, how it holds you back, and—most importantly—how to rewrite it.

0:07:42 - What is a Money Story, and how does it shape your financial beliefs?0:11:57 - How your Money Story affects your copywriting and business success.
0:16:12 - The concept of a "Success Contract" and how it limits financial growth.
0:18:57 - How money blocks impact pricing, visibility, and confidence.
0:23:47 - Fight, flight, freeze, and fawn responses in business and copywriting.
0:28:07 - Using energetic work to break through financial and visibility barriers.
0:33:42 - Practical steps to rewrite your Money Story and set clear financial goals.
0:39:12 - Client example: Moving from fear of spending to smart investing.
0:43:52 - Importance of ROI and success metrics in financial growth.
0:46:27 - How money issues show up in copywriting and marketing.

➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/why-your-money-story-is-holding-you-back-from-writing-copy-that-sells-with-katherine-pomerantz

WORK WITH ME:

Download the Services Guide
Book a Power Hour (and get my Starter Gdoc too!)
Join Copy Critique Club

Join Copy Critique Club to get more clients from your copy by clicking here!

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FAQ

How many episodes does Copywriting For Coaches have?

Copywriting For Coaches currently has 28 episodes available.

What topics does Copywriting For Coaches cover?

The podcast is about Marketing, Podcasts, Online Marketing, Business and Email Marketing.

What is the most popular episode on Copywriting For Coaches?

The episode title '4 Ways To Increase Holiday Sales Without Discounts' is the most popular.

What is the average episode length on Copywriting For Coaches?

The average episode length on Copywriting For Coaches is 24 minutes.

How often are episodes of Copywriting For Coaches released?

Episodes of Copywriting For Coaches are typically released every 7 days.

When was the first episode of Copywriting For Coaches?

The first episode of Copywriting For Coaches was released on May 22, 2024.

Show more FAQ

Copywriting For Coaches

Megan Kachigan

Top 10 Copywriting For Coaches Episodes

FAQ

How many episodes does Copywriting For Coaches have?

What topics does Copywriting For Coaches cover?

What is the most popular episode on Copywriting For Coaches?

What is the average episode length on Copywriting For Coaches?

How often are episodes of Copywriting For Coaches released?

When was the first episode of Copywriting For Coaches?

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