Bond Halbert’s Copywriting Secrets

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01/24/22 • -1 min

We’re so lucky to have Bond Halbert on the show today. Bond is my friend and has been a great supporter, professionally, for years. Bond’s father, of course, was the famous copywriter Gary Halbert, and Bond is among Gary’s first very successful students. In fact, Bond was closest to his dad in both a personal and professional relationship. More recently, after copy chiefing some of the largest financial promotions of our time, Bond pioneered many tactics for getting the highest email open rates in any industry. After Gary passed away, Bond and his brother Kevin took over TheGaryHalbertLetter.com and the brothers have put out great copywriting products, including the Halbert All-Star Audio Series, which I am proud to say I was invited to participate in. Bond and Kevin also have started the Gary Halbert Copy Club Facebook group, which has an astounding membership of more than 21,000, as of the day of our recording. That is HUGE for a copywriting group on Facebook! Bond mentors copywriters and we’ll give you contact info for him at the end of the show. What we talk about during the podcast is something we get a lot of questions about all the time, and that is, how do you get started as a copywriter? Bond began with a brilliant and intriguing idea for every copywriter — but particularly for those of us just at the beginning: How to earn as you learn. And there’s more to this than making money. When you follow these tips, you’ll be able to prove — quickly — that you’re a professional copywriter, and work your way up the pay scale much faster than most people do. Now, this may sound silly until you face this problem head-on. And believe me, it’s already happening. What to say when a prospective client wonders why you’d be a better choice than using AI to write copy instead. It’s a compelling argument, and it will help you save jobs you otherwise would have lost out on. Bond also talked about the number-one thing that keeps copywriters from moving up to the A-level. No matter how good your copy gets, unless you follow this advice, you may be stuck at a lower level for much longer than you’d like. One more thing you’ll love: How to dramatically increase your value to any client by only writing a few words. It’s a brilliant idea... I know it will work... and, I’m a little embarrassed to say, I’ve never thought of it or heard it anywhere else before. Plus a lot more! This is one show you’ll really want to give your full attention to. To get in touch with Bond, here is his email and a couple of weblinks: [email protected] important blog post:https://bondhalbert.com/bond-halbert/something-most-marketers-get-wrong/ Gary Halbert Copy Club on Facebook https://www.facebook.com/groups/garyhalbertcopyclub
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Previous Episode

MacArthur Genius Creativity Secrets - For Copywriters

Every year, between 20 and 30 lucky people get a phone call that goes something like this:
"Congratulations! The MacArthur Foundation has determined that you are a GENIUS, and we'd like to send you some Mo-NAY!
Unlike my parody of the actual phone call, the money is serious — these days, $625,000, paid over five years. To use however they want.
Now that's great for them, but so what? How does this have anything to do with copywriting?
It's simple. These people get the award because the foundation gives it to them explicitly because of their creativity and originality.
Something every good copywriter wants to get better at, too.
Now... stay with me here... What if you could travel around the country interviewing these people and coaxing from them their creativity secrets?
Well, maybe you could.
But someone already did. And she wrote a great book about it.
Denise Shekerjian interviewed 40 MacArthur fellows, as they are officially called. The book she wrote is titled "Uncommon Genius: How Great Ideas Are Born."
I cherry-picked some of the best revelations. Especially those thought would help us copywriters increase our own personal creativity.
So, here's what we're gonna do. I selected three categories that all of us can relate to: intuition vs. judgment... luck... and staying power. The last one being, what motivates you to stick with a problem or a project that is giving you a hard time?
And for each of the three categories, I shared insights from three MacArthur geniuses. Nine in all.
There's no one answer that the author got from every genius on every topic. Which makes sense, since these people are unusual individuals. They range from movie directors to composers to anthropologists to professors. And who knew that professors could be so creative? But some of them really are.
We'll take a tip from each genius and then look at how some of their ideas could prove to be a boon for a copywriter or other creative entrepreneur.
link to the book:
Uncommon Genius: How Great Ideas Are Born, by Denise Shekerjian
https://www.amazon.com/dp/0140109862
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Next Episode

Bond Halbert’s Copywriting Secrets, Part 2

We’re back with the legendary Bond Halbert, who I am proud to call my friend.
On the last show, Bond talked about better ways to get started in copywriting. On today’s show, Bond will share with us some crucial insights about what working copywriters are doing wrong, and how to fix those problems.
Bond’s father, of course, was the famous copywriter Gary Halbert, and Bond is among Gary’s first very successful students. In fact, Bond was closest to his dad in both a personal and professional relationship. More recently, after copy chiefing some of the largest financial promotions of our time, Bond pioneered many tactics for getting the highest email open rates in any industry.
After Gary passed away, Bond and his brother Kevin took over TheGaryHalbertLetter.com and the brothers have put out great copywriting products, including the Halbert All-Star Audio Series, which I am proud to say I was invited to participate in.
Bond and Kevin also have started the Gary Halbert Copy Club Facebook group, which has an astounding membership of more than 21,000, as of the day of our recording. That is HUGE for a copywriting group on Facebook!
Bond mentors copywriters and we’ll give you contact info for him at the end of the show.
Today, Bond talks about the biggest mistakes copywriters are making, starting with how to know if you’re talking to the wrong audience. This happens a lot more than most copywriters realize, and Bond has some quick and accurate ways to find out if there’s a problem, and if there is, how to fix it.
Besides that, clients make fundamental marketing mistakes all the time. Bond provides time-tested ways to correct their mistakes so your clients can get better returns on their advertising.
More than that, Bond shares some insider tips on easy ways to make light bulbs go off in your client’s head, so they start to see your as more valuable... and, of course, pay you more.
Timing issues: Bond shares the hilarious but vitally important “porcupine in heat” theory, as well as how to know when you’re mailing too much and when you’re not mailing often enough (it’s not the same for every type of business).
Also, some ninja research tips to help you multiply client profits, and get paid higher royalties from clients as a result!
This is a great show for copywriters at all levels.
Here’s how to get in touch with Bond, and a couple of resources:
[email protected]
important blog post: https://bondhalbert.com/bond-halbert/something-most-marketers-get-wrong/
Gary Halbert Copy Club on Facebook https://www.facebook.com/groups/garyhalbertcopyclub
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