Copywriters Podcast
David Garfinkel
All episodes
Best episodes
Top 10 Copywriters Podcast Episodes
Goodpods has curated a list of the 10 best Copywriters Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Copywriters Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Copywriters Podcast episode by adding your comments to the episode page.
Episode 007 - Copywriting Research
Copywriters Podcast
06/05/17 • 21 min
Stephen Covey famously said "seek first to understand, then to be understood." Too bad most copywriters skim over this important part of selling.
For many copywriters, market research is just too difficult. For others, they just don't know where to start. In this episode, David covers those bases, and more.
Many years ago, a golf ball company was running a successful mail-order ad in a golfing magazine. The company owner decided to update the ad, and brought in a top designer from New York to redesign it.
To everyone’s horror, response to the ad dropped to zero. No one could figure out why. The copy had not been changed. The market was still hot and growing. There was no bad news about the golf ball company that anyone was aware of.
Turned out, the top designer had redone the coupon in the ad to be solid black, with white lettering and white blanks to fill in. This caused a problem for customers, because to fill out the coupon, they would have needed a pen that wrote in white ink!
The business owner ordered the coupon to be changed back to white, with black lettering. Once the ad published with the normal coupon, response shot right back up.
What’s important here is that the company could figure out what was wrong until they did hands-on research, step by step, to determine what the customer would have to do to order.
This episode is all about copywriting research, which makes a huge and measurable difference in the profitability of your advertising.
But first, my friendly reminder for you:
Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.
• How to research your customers: what they want, and what they need to read or hear in order to buy
1. Basic research – talk to them
o Don’t ask them about your product – ask them about their problems
o Ask questions like:
■ What’s the one problem with __ you’re having trouble finding a solution for
■ What happens or will happen when you don’t solve this problem?
■ Do you have an idea of what caused this problem?
o Conversationally, ask them what specific solution to a specific problem, that’s important to them, they would like... that they can’t find anywhere right now
o Or, if they can find a solution, ask them about what they don’t like, or they wish they had, that they don’t, in that solution
o Pay close attention to the words they use. The exact words. Don’t try to “help” them, or to correct them. Just listen and keep ’em talking. The way they talk about problems and solutions, the exact words they use, are very important in the crafting of your copy.
2. Read reviews. Especially on Amazon and social media. Pay less attention to what they gush about (positive) than what they complain about (negative)
o One review doesn’t make a trend. Multiple similar complaints do
o The same languaging for the same complaint in different locations (ie on Amazon, in a forum, in a blog post) is a sure sign that you’re onto something you can use in your copy.
o A reminder: You don’t just want to repeat their complaints. You want to also offer a unique, valuable solution that SOLVES their complaints!
3. If you have a product going and a customer service department, listen in on the customer service calls – make sure it’s legal – or, better yet, do a shift or two on customer service. You’ll learn tons.
o People never have a hesitancy to complain.
o Just listen at first. Don’t try to fix it right away.
o Sometimes, the REAL complaint is “below the surface.” That’s why you want to give people time to get to it. The REAL complaint is the one charged with emotion. Sometimes it will come out of nowhere. Cherish that information... it is gold.
o Example: Someone is talking about dry skin... then it gets to wrinkles... finally the REAL complaint comes out: “I just don’t want to look that OLD!”
• What to research about your competition – especially, how to determine what’s missing in their products, and what you can do better and/or differently to make them prefer you over your competition
1. The simplest thing you can do with the highest probability of success is find out what complaints are about WINNERS – and fix the biggest complaints in your offer – and trumpet it loudly.
o The first place to start is to look at successful competing ads from present day. Just look around; opt-in to lists of competitors; watch your Facebook account. You’ll start getting related ads remarkably quickly.
o The second place to look is successful ads in different fields from present ...
1 Listener
Episode 005 - Stories That Demonstrate
Copywriters Podcast
05/22/17 • 0 min
Ask any experienced, successful salesperson what the single best form of selling is, and you’ll nearly always get back the same answer: “Demonstration.”
That’s why savvy car dealers let customers take a new car home for the weekend before they actually buy the car. It’s the same reason Internet marketers offer a $1 trial for the first month, on products or services that are billed for far more than that every month. They know that when people get to try what they’re selling, a lot more of those people will buy it.
That’s why pet stores let people take a puppy they’re interested in, home for the weekend. In sales, there’s even a term for this kind of hands-on (paw’s on?) demonstration – “the puppy dog close.”
Oddly enough, you can get your prospect to demonstrate your products for themselves without ever letting the touch the product! How? By telling them what I call “demonstration” stories. Prospects get to try out your product in their imaginations.
How to create and use stories is known by some of the best marketers and salespeople—but virtually unknown by everyone else. If you don’t know what they are, we’ll turn that around now.
Now for my friendly reminder:
Copy is powerful. That’s why I’m going to give you some really powerful new strategies today. And then, you’re responsible for how you use what you hear on this podcast. Now, most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.
OK, back to demonstration stories, and other tiny little stories that really pack a wallop! And by that I mean, for the small number of words in these stories, you’ll get a disproportionate payoff.
How? In advancing the sale in your copy. In getting your customers to want to learn about and then buy what you are selling, more than they did before they heard the tiny little story.
• How to get your prospect to imagine experiencing the benefit of your product, without ever having the product yet
So the great artist Pablo Picasso said: “Everything you can imagine is real.”
Easy for him to say. When he died in 1973, he had an estimated net worth of $500 million – which would be $2.8 billion today. And on June 21, 2016, his 1909 painting “Femme Assise,” which means “Woman Sitting Down,” sold at an auction in London for $63 million and change.
I’m not bringing up all these numbers to make the point that he was a great artist.
I’m just saying, when someone can dream up images, put them on canvas, and sell them for big bucks, it’s easy for him to say, “Everything you can imagine is real.”
But Picasso was right. In this way. If you imagine doing something or seeing something or hearing something vividly enough, your mind really cannot tell the difference between what you imagined and what actually happened (or never happened). It seems that real.
This is important with the kind of stories we’re going to talk about today.
Because these stories are designed to get your prospect imagining enjoying one or more of the benefits of what you are selling. In such a vivid way that they actually feel like they experienced it.
Then, when they realize they don’t really have what they just imagined having, they will want it all the more!
We’ll come back to that point and explore it in depth in a few minutes. For right now, let’s look at some very short stories that get the customer imagining benefits.
These are from a full-page ad in the National Enquirer that’s been running for at least a year and a half. The ad is for a product called “Jitterbug,” and it’s a cell phone designed especially for seniors who do not want complicated, sophisticated smart phones like an iPhone or an Android phone.
Each one of these paragraphs appears in the ad, and each one of them, by itself, is a story that gets the prospect to not only experience the benefit of the Jitterbug.
They also tell a wonderful mini before-and-after story – contrasting the storyteller’s frustration with the old, difficult phone to the delights and ease of the new, easy Jitterbug phone.
FIRST ONE: In quotes – “Cell phones have gotten so small, I can barely dial mine.” Close quotes. That first sentence was from a person like the prospect, talking to the prospect, and it’s in quotes. The next three sentences are from the company that makes Jitterbug. All part of the same paragraph:
Not the Jitterbug Flip. It features a large keypad for easy dialing. It even has a larger display and a powerful, hearing aid-compatible speaker, so it’s easy to see and conversations are clear.
That’s it. WOW! Incredible story there. I had this problem – so small, I could barely dial it. Jitterbug offers this solution: large keypad, large...
1 Listener
Pro Wrestling Storytelling Secrets, With Copywriter Todd Jones
Copywriters Podcast
06/24/24 • 0 min
If your tank is empty and you’re looking for inspiration, you could do worse than to watch a little WWE wrestling. ¬ Our special guest today, Todd Jones, is quite a fan and an expert. He’s written a terrific article called “5 Lessons I Learned About Storytelling From Pro Wrestling.” Yesterday I read it. Because it’s online, it has videos to illustrate his excellent points, and I watched about half an hour of high points in the sport, dating back all the way to 1981. Most of the clips are much more recent, though. Todd is known as “the about page guy” and specializes in working with small and medium businesses with their content and copywriting. He’s a prolific writer with a unique point of view and lots of talents and skills he uses to help his clients. Todd has experience in a wide variety of things, from retail, grocery, vending, tech journalism and ministry. He’s great at building online communities. So we’re going to talk about all that and more today. Todd’s coaching: https://www.copyflight.com/coaching/ Todd’s article on the WWE and storytelling: https://www.copyflight.com/5-lessons-storytelling-professional-wrestling/
Download.
1 Listener
Powerful Course Marketing Results, with Peter Visser
Copywriters Podcast
12/26/22 • -1 min
Today our guest is Peter Visser, who has developed an impressive business with partners. It’s an online education business that teaches people how to trade in the stock and Forex markets. What I found so interesting, and I think you will find it interesting too, is his marketing approach. While it seems typical at first glance, as you start to look into it a little further, it’s not typical at all. He sells to a webinar with ads he says are “‘zero-claim,’ so they always pass compliance.” The ads go to a webinar that has no sales pitch, as Peter describes it. The webinars have generated six figures a month for the last year. From there, he has a copy strategy using one-to-one emails, and a particular way of writing copy that doesn’t risk the wrath of the regulators. Today we’ll talk about the lead generation process, and the pitch-free webinars themselves. Peter has generously agreed to come back next week to tell us in detail about how he gets customers, once they’ve watched the webinar. Here is what he talked about today: - The ad strategy that got his company 50,000 registrants and 7,500 attendees from Google ads over 12 months. As I mentioned, Peter says, “These are ‘zero-claim’ ads, so they always pass compliance.” Peter got a return on ad spend of 3 to 4 times—even when show-up rate was very low (which is a typical problem with webinars). - The “Pitchless Event”: How his company put on 20 webinars in 12 months that generated six figures apiece, without a sales pitch during the webinar. An important point for follow-up sales that were initiated after the webinars: Peter got more than 100 five-star reviews on Trustpilot. I’ve never heard of anyone doing an online education business quite this way, so I was very eager to have Peter come on and break this down for us. Peter and his partners also offer a program for traders to start their own online education businesses, not reselling his courses but based on their own experience and expertise. To find out more, go to: https://cashwithcourses.com/yes To contact Peter, use this email address: peter at cashwithcourses dot com
Download.
AI and Copywriting Update
Copywriters Podcast
05/08/23 • -1 min
You can’t go a day in copywriting without someone bringing up AI. It may not have taken over copywriting yet, but it has definitely taken over the conversation. In case you haven’t gotten your feet wet yet with GPT 4, Jasper, Copy AI or any other one of the handful of AIs people are currently using, I can tell you, people ARE using it, in predictable and unpredictable ways. Today Nathan and I discussed what we’re hearing and what we’re doing. We started with a really interesting discovery Nathan made that not only saves massive amounts of time on a project, but also slashes the learning curve on how to get AI to do exactly what you want it to do. I shared what I’ve heard from two clients who have an unusual amount of expert knowledge about AI... as well as being top-notch copywriters on their own. You’ll be surprised about one expert’s prediction on who will thrive and who will suffer in copywriting, thanks to AI. Different probably than what you’ve heard before. And another expert solved a tough business problem of his own... in about 10 minutes! Beyond that, a little bit of AI news that may surprise, scare or delight you!
Download.
5 Kinds of Bullet Points
Copywriters Podcast
05/01/23 • -1 min
Today we look at bullet points in an exciting new way. Now, in copy, bullet points in copy are specialized and different from bullet points everywhere else. Because in most forms of writing, bullet points condense facts and offer a summary. Not in copy, though. See, in copy, bullet points are condensed, emotionally driven, focused statements or promises that are sometimes powerful enough, by themselves, to make the sale. A few episodes ago, Nathan mentioned that when he’s looking at sales copy, he looks at the bullet points first. I’d never heard anyone say that before, and I thought it was interesting. I gave it some thought. I realized that bullet points do a lot more for Nathan—and for nearly everyone else reading copy—than most people realized. Then I went through three classic ads—one by Ted Nicholas, one by Gene Schwartz, and one by Mel Martin, all hall of fame copywriters. I hand-copied more than 60 of their bullet points onto a giant sheet of paper. That was quite an emotional roller-coaster ride, all by itself. In the process, I realized these master copywriters were doing a lot more with their bullet points than what we usually think of when we write our own bullet points. I’ll tell you about my findings and share the exact bullet points the greater copywriters wrote. To get us started, so we can all remember the enormous sales power of bullets, let me share with you a story I told six years and two months ago, on one of the earliest episodes of this podcast: An Afghanistan vet and his wife went to the housewares department of a “big box” store. They were looking for an electric can opener. The vet was an amputee. He only had his right arm. The salesman showed the man and his wife the best model, and started rattling off all the features: U.L. Approved, cordless operation, easy to clean, 5 star reviews online. The couple listened politely but didn’t say a thing. This made the salesman nervous. “Are there any questions I can answer for you?” he said. “Just one,” the vet said with a smile. “If I get this model, can I open a can with just one hand?” The salesman was embarrassed that he had failed to mention this, but he recovered quickly enough. He said yes—and the couple happily bought the new can opener. Every customer is like the vet. I don’t mean that every customer is an amputee. What I mean is that there’s usually one performance, or benefit, that towers in importance over all others. Maybe they don’t realize they’re looking for it, but when they find out, that alone may be enough to get them to buy. Bullet points are where you highlight individual benefits. Usually not features, but benefits. It’s worth getting good at them, because better bullets mean more sales. We covered some major highlights of all bullet points, and then dug into the copy of the three great copywriters: Ted Nicholas, Gene Schwartz, and Mel Martin. We looked at how each of them used the following types of bullets: 1. Bullets that answer objections 2. Bullets that assert benefits 3. Bullets that create curiosity 4. Bullets that stun and fascinate 5. Bullets that deliver a warning
Download.
Selections from Guerrilla Copywriting
Copywriters Podcast
04/17/23 • -1 min
Three weeks ago we did a selection from my half of the no-longer-available Guerrilla Copywriting audiobook. It was so popular, we thought we’d do it again. Here’s some background: Sixteen years ago, in 2007, I produced an audiobook with my friend and mentor Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series. Jay and I originally thought about doing a book together, but that never happened. However, we did do an audiobook. It was called Guerrilla Copywriting. Unlike a lot of things he did and I lot of things I’ve done, this one didn’t sell that well. I don’t think either of us had the bandwidth to promote it, but there may have been another problem -- we tried to jam too much good information into too little time. We had sixty really powerful tips for writing copy. Jay would do one, then I would do one. It ended up being 60 tips in 60 minutes. Plenty of value, but maybe we would have been better off slowing down and taking some time to talk about each tip. Well... the audiobook is out of print now, so I’m free to share my half of the material. I took a look at it the other day and, I gotta admit, it’s pretty good. A couple things needed to be updated -- a lot has happened in 16 years. But for the most part, we’ve got eternal principles that are completely workable today. OK. Today we cover about quarter of my part, and we’re going to take 25 minutes to half an hour to discuss. You’ll see why it makes more sense to do it that way. I’m starting to think the original was four times as fast as it should have been! Some of this you’re familiar with but you’ll probably see in a new light. And you may hear a few things that are new to you. Everything’s useful, and it stays to true to one of the main goals Jay and I had when we did this originally: It’s designed to make you more profitable, and it’s information you can put to use right away.
Download.
The 5 Puzzle Pieces
Copywriters Podcast
08/26/19 • -1 min
This show is especially for service business owners and copywriters who write for service business owners. I have reason to believe that this includes 68% of our audience. If that’s not you, stick around, because I think you’ll find a few tips that you can use for other types of copywriting and marketing.
It all started a few weeks ago when I did critiques on lead-generation sales letters for two business owners. They were on opposite sides of the country and in very different businesses. But in both cases, they had remarkably similar problems with their copy.
What’s more, I ended up using the same method, more or less, to help them turn what they sent me into powerful, response-getting sales letters.
Then I was reading an interview with the great songwriter Suzanne Vega. She’s best known for the hit song “Luka” many years ago. She said something about the puzzle pieces falling into place. Then I went back to the interview and I couldn’t find it, but she did say a lot of things close to that.
Anyway, that’s how it is with copy. At a certain point you’ve done enough work so the pieces fall into place. Today I want to share what the five most important pieces are for service business owners, and how they fit together.
In a way, there’s a sixth piece of the puzzle, too. It’s this:
OK. So here’s what we’re going to do. Of course I can’t reveal any details about either of the clients, but I don’t need to for this show. What we’ll do is, I’ll share what each piece is and give you some questions you can ask to make sure you’ve got this piece as good as possible.
The first piece is the hook/headline/opening. This is where most people get it very, very wrong. A couple of reasons: First, it’s not catchy. Second, and this one’s easier to spot but sometimes harder to fix: It asks the prospect to meet the business owner where they are, mentally, rather than reaching and stretching to meet the prospect where they are.
I’ll give you a simple example. Let’s say you do Facebook campaigns. A typical marketer might start out with, “Are you getting the best roi possible with your Facebook ads?”
Reasonable enough question, but that’s the problem: It’s too reasonable. The prospect is thinking, “Help! My Facebook ads aren’t working. How am I going to get new business?”
So a good hook would be built around what is emotionally troubling the prospect, that you can solve. Not around the end result of your solution, which would be better roi for Facebook ads.
Here are some questions you can use on this puzzle piece yourself:
Whose point of view does the opening of my copy speak to?
If you overheard the words in a conversation, would you want to eavesdrop on the rest of the conversation?
How well do your hook and opening open up the prospect’s awareness of an emotionally troubling problem they already know about, that you can help them solve?
The second puzzle piece is: staying on the problem and expanding it... in an empathetic, understanding way... while you point out the increasingly negative real-life implications to the prospect of the problem.
In simpler terms, this is called skillful agitation of the problem.
Like with our facebook ads marketer, you put together a sequence of events that leads to spending more and more money and getting less and less business from it.
A couple of problems I see when I critique copy:
First, the “nice guy” syndrome. People don’t want their prospects to get upset, so they don’t do this at all.
Second, the “lunge and plunge” syndrome. People who go for the throat all at once, rather than building up to it at a more digestible pace. So the prospect can digest this.
Some questions to help you hone this puzzle piece:
Are your statements and questions about emotions rather than facts?
Is it easy for the prospect to understand that you care about their situation?
Can the prospect readily relate to what you’re talking about?
The third puzzle piece is a lot easier. Yet many, many business people leave it out or are very shy about including it.
This puzzle piece is identifying yourself and your relevant credentials. “Relevant” means something your prospect would care about and see as making you qualified to do what you do, or maybe even seeing you as the best choice.
So, having a certification from your local community college for online advertising might not be a good credential for the facebook ads expert to include.
Having added profits to 11 businesses would be a very good credential. Because that’s what the prospect your facebook ads expert wants, is looking for.
Some questions to help you get this puzzle piece right:
Are you telling your prospects what they need to know to feel assured that you can do the job?
Is it easy to understand how the credentials you give make you qualified?
Are you leaving out things that will impress people without convincing them that yo...
Ben Settle's Email Marketing Horror Stories
Copywriters Podcast
05/27/19 • -1 min
Our guest today is notorious and endlessly fascinating: Ben Settle. He’s an email specialist, author, anti-professional, and novelist.
People go nuts over Ben. Including me. I once wrote to him, “You’re the f’in’ hottest email copywriter on the Web now.”
But I wasn’t alone. Our recent guest Richard Armstrong says, “I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.”
And the normally sober Gary Bencivenga admits. “Good copy intoxicates me. Yours is high proof. I’m enjoying it.”
Well, that pretty much gives you the picture of what other copywriters think about Ben. He’s like... amazing!
But Ben brings another skill to the party. While it is morbid, I have a morbid fascination with it and Ben has agreed to tell us about it today.
He writes horror fiction. Let me read you this from the promo copy for Zombie Cop: The Enoch Wars, Book One.
"The blood was still warm and there was meat and what looked like veins between his teeth - hanging out like dental floss."
Nobody knew where the still-living decapitated head came from.
But when the head bit Police Chief Rawger, he becomes a zombie with an insatiable appetite for human flesh, revenge, and power. But, unlike Hollywood-depicted zombies, he can think, speak, and strategize. He's also deranged, sexually perverted, and takes absolute pleasure in his evil acts.
I think you get the idea.
What does this have to do with copy?
Nathan and I are hoping and praying that we’ll find out.
And before we jump into the world of horror fiction, let’s take a moment to remember some comforting words that help little children fall safely asleep at night:
Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.
Wow. Now let’s get out the cloves of garlic for our personal protection and welcome Ben Settle. Ben, thank you for joining us today.
1. A lot of successful copywriters are interested in writing fiction, but most of us, including me, kind of balk when it comes to actually sitting down and writing a book. Not you. At least, not after a certain point. Tell us how this all came about?
2. So, when you have an idea for a book, what are the steps you go through to get it written?
3. We talk a lot on this podcast about taking techniques from writing fiction to write copy. But we’ve never had someone who writes material as intense as you — and I’m talking about your fiction, although I could be talking about your emails — on here before. Could you share what’s similar, and what’s different?
4. So, your emails are just bolder and more provocative than almost any other I’ve seen. OK, I’ll level with you. More than any other I’ve seen. Have you rewritten the rules for yourself, or, did you just decide a long time ago that there are no rules?
5. Could you give us a few Ben Settle tips for writing emails that get noticed and get response?
6. What do you think gets in the way of most people doing what you teach?
7. What’s next for you — in your copy/marketing business, and in fiction?
Ben Settle's Website
Download.
Creativity Tips from Alex Osborn - Old Masters Series
Copywriters Podcast
04/24/23 • -1 min
Today we return to Old Masters Series with a guy I’m going to call The Godfather of Creativity, Alex Osborn. He’s best known for inventing brainstorming, which was first used at his advertising agency BBDO (the O was for Osborn). But he has done a lot more than that. For example, in 1954 he co-founded the Creative Education Foundation. And he’s written a number of books. The best-known one was the bestseller Your Creative Power. However, a lesser-known book, Wake Up Your Mind: 101 Ways To Develop Your Creativeness, is what we’re going to use today to get into some really interesting, practical ideas about creativity and writing copy. First, we went over over a few things about creativity as we define it. First of all, creativity is not coming up with harebrained ideas like lizards that play golf to sell life insurance. Not in the way we’re talking about today. Creativity is finding better ways to get a prospect excited about and committed to buying what you are selling. No lizards required or desired. Second, in his book, Osborn says something dear to my heart: Schools teach the wrong things for creativity. This was back in the day; this book was published in 1952. I don’t know what schools teach these days, but, if the main purpose of school is to teach kids to score high on standardized tests so they can get into a platinum-level college, that works against developing creative abilities. Someone named Burdette Ross Buckingham wrote a book in 1926 called “Research for Teachers,” and Osborn says ever since that book came out “educators have increasingly leaned on statistics. This has led to accumulation of facts, and deprecation of the generation of ideas.” He goes on, “Creativity necessarily lacks exactness.” One of the guiding questions of schools is, “Can it be tested?”, and Osborn says this question gets in the way of schools developing creativity skills. That is, since creativity is not exact, so you can’t test or measure it. Now science, technology, engineering and math are survival skills in the jobs economy these days, but remember that the people who built the companies that hire all those people, had far greater imaginations than most of their employees. That is, they have much better practical creativity skills, among other things, than your average bear. Something to think about. The third thing that’s really important before we got into these seven steps of creativity: In real life creativity may not work this way exactly, and Osborn says so in his book. Sometimes you take these steps out of order. Sometimes you don’t take all of them. He writes: “The more I study and practice creativity, the surer I feel that its process is necessarily a stop-and-go, a catch-as-catch can, a ring-around-the-rosie; and the more I doubt whether it can ever be ‘exact’ enough to rate as scientific.” Osborn says, “The most we can honestly say is that it usually includes some or all of these phases.” I would have to agree. There’s no set formula for creativity, but knowing these seven steps will put you in a better place to come up with profitable creative ideas than not knowing them will. Osborn had an unusual comment about the importances of mental and emotional effort in creativity. He says “Writers recognize as ‘rhythms of creativity,’ the ups and downs of their power to produce. Since each person’s talent is the same from day to day, those cycles must be solely cycles of energy—a fact which helps prove how dependent upon our drive creativity can be.” We then proceeded to go through Osborn’s Seven Steps, and added a tip about reading books a special way to increase your creativity. A good show, well worth taking in. Link to the out-of-print 1952 book this podcast is based on: Wake Up Your Mind-100 Ways To Develop Creativeness, by Alex Osborn https://www.amazon.com/Wake-Your-Mind-Develop-Creativeness/dp/B0000CI7JO
Download.
Show more best episodes
Show more best episodes
FAQ
How many episodes does Copywriters Podcast have?
Copywriters Podcast currently has 400 episodes available.
What topics does Copywriters Podcast cover?
The podcast is about Marketing, Advertising, Podcasts, Education, Sales, Business and Copywriting.
What is the most popular episode on Copywriters Podcast?
The episode title 'Episode 007 - Copywriting Research' is the most popular.
What is the average episode length on Copywriters Podcast?
The average episode length on Copywriters Podcast is 7 minutes.
How often are episodes of Copywriters Podcast released?
Episodes of Copywriters Podcast are typically released every 7 days.
When was the first episode of Copywriters Podcast?
The first episode of Copywriters Podcast was released on Apr 30, 2017.
Show more FAQ
Show more FAQ