Doug Mark – Benefits of a Learning Management Platform

04/20/24 • 46 min

Doug Mark is the President and Brand Ambassador for LearningZen, known as Franchising's Best LMS, and hosts the Five Franchising Questions Podcast. He leads the development of LearningZen's low-cost, easy-to-use online training platform, which allows users to create or modify interactive courses complete with exams, reporting, certifications, and collaborative tools, effectively revolutionizing franchise training.
In today's episode, we delve into the power of technology in franchise training and development. We have the pleasure of bringing in an expert from Learning Zen—Doug Mark, who unravels the significant role of his learning management system during the COVID-19 pandemic and beyond.
Doug shares his rich background in computer systems management and his journey with Gold Systems Incorporated, before highlighting how video technology and AI tools like in video and LumaOne are revolutionizing the franchise world. The conversation leads to a robust discussion of how consistent training can impact service revenue and why Learning Zen's approach to franchising education is critical for scaling businesses.
Takeaways

Use AI and video to enhance training.
Effective training boosts franchise success.
Collaborate for better product development.

Quote
“I think people really forget that at the end of the day, franchisees are small business owners." -Doug Mark
Timestamps
03:15 The rise of video in franchise training
10:30 Doug’s background and the FAA project
14:00 Post-COVID franchise growth and support
20:25 Advisory committee's role in Learning Zen
28:45 “Five Franchising Questions” Podcast and “Fast Five”
33:00 AI tools and features
39:10 Evolution into a franchising-focused platform
45:00 Importance of training
Connect with Doug Mark:
LinkedIn: www.linkedin.com/in/doug-mark-649866a
Website: www.learningzen.com

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey

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Use AI and video to enhance training.
Effective training boosts franchise success.
Collaborate for better product development.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey

Previous Episode

Unraveling Myths in the Franchise Business - Scott Greenberg's "Wealthy Franchisee" book

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Are you considering entering the world of franchising or looking to level up your franchise game? If so, there is a book recommendation you don't want to miss.
In this episode of Franchise Biz Real Talk, Guy Coffey recommends a book that he believes is invaluable for franchisors, emerging franchisors, franchisees, and those considering getting into franchising.
"The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar" by Scott Greenberg is a resourceful guide filled with practical information and insights from the franchise industry. Guy shares how he uses the book as a reference guide to improve both his role as a franchisor and a franchisee. He highlights the first chapter and dispels five common myths about why someone becomes a wealthy franchisee.
Join Guy as he explores these myths and reveals the key factor that truly makes a difference in franchise success.
Takeaways

Reflect on your mindset as a franchisee.
Find a healthy balance between work, family, and personal interests.
Prioritize continuous learning and personal growth.

Quote
“I've seen people succeed in any situation and it all does start with mindset." -Guy Coffey
Connect:
Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey
Sources:
The Wealthy Franchisee by Scott Greenberg
The Wealthy Franchisee

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey

Next Episode

Greg Mohr – Navigating Franchise Opportunities

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Greg Mohr aka the ‘Franchise Maven’, is a seasoned franchise consultant specializing in helping individuals and couples find and buy the right franchise through personalized consultations and expert guidance. With a career dedicated to the franchising industry, he offers deep insights and strategic advice to aspiring entrepreneurs.
In this episode, we have the pleasure of delving deep into the world of franchising with the expertise of Greg Mohr, a seasoned IFPG franchise consultant and bestselling author. Greg shares his valuable insights into the franchising process, his transition from the corporate grind to the autonomy of franchising, and how others can do the same.
Guy questions Greg on his approach with potential franchisees, which involves a detailed questionnaire, interactive discussions, and finding the ideal match between franchise opportunities and prospects. They discuss the merits of franchising including its supportive nature and potential for wealth-building, with ample room for freedom and autonomy even for those who are currently employed elsewhere.
Moreover, we’ll explore the significant support franchisors provide in areas like marketing and operations, and why franchising could be more attractive than going at it alone in the small business world.
Takeaways

Commit time to explore franchising opportunities.
Choose a franchise that matches your goals.
Use consultants to navigate franchising.

Quote
“Franchising is not for everybody. So learning about that franchise system is what it's all about." -Greg Mohr
Timestamps
00:00 Introduction and Greg Mohr's background in franchising.
03:25 Understanding the time investment for potential franchisees.
07:00 The right fit between franchisors and franchisees.
12:15 The potential for wealth and freedom in franchising.
17:00 How to get involved in franchising without leaving your job.
22:40 The mutual selection process in franchising agreements.
27:35 Horizontal and territorial growth opportunities.
32:10 The long-term benefits of working with a franchise consultant.
Connect with Greg Mohr:
LinkedIn: www.linkedin.com/in/gregorykmohrWebsite: www.franchisemaven.com | www.ifpg.orgBook: www.amazon.com/dp/B09WC963Q8