
Conversations With Coffey
Guy Coffey
Welcome to Conversations with Coffey, hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, Conversations with Coffey will empower you to build a business, and life, you love.
All episodes
Best episodes
Seasons
Top 10 Conversations With Coffey Episodes
Goodpods has curated a list of the 10 best Conversations With Coffey episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Conversations With Coffey for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Conversations With Coffey episode by adding your comments to the episode page.
Insider Tips for Selling Your Business with Jennifer Ramos
Conversations With Coffey
In this episode I speak to Jennifer Ramos, a business broker and certified exit planning advisor based in California, about the key factors that make a business sellable.
We discuss clean financial records, minimizing personal expenses through the business, semi-absentee ownership, customer and employee satisfaction, and diversifying revenue sources.
Jennifer emphasizes the importance of having an exit strategy from the start, even if the sale is years down the road.
We also explore the potential opportunities for buyers in the market due to the impending wave of baby boomer retirements.
Jennifer shares insights on valuation, preparation for sale, and the importance of thinking about business exit as a continuous strategy rather than a final step.
Jennifer J. Ramos, CEPA heads up JR3 Consulting - https://jr3consultinggroup.com/
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
In this episode I speak to Jennifer Ramos, a business broker and certified exit planning advisor based in California, about the key factors that make a business sellable.
We discuss clean financial records, minimizing personal expenses through the business, semi-absentee ownership, customer and employee satisfaction, and diversifying revenue sources.
Jennifer emphasizes the importance of having an exit strategy from the start, even if the sale is years down the road.
We also explore the potential opportunities for buyers in the market due to the impending wave of baby boomer retirements.
Jennifer shares insights on valuation, preparation for sale, and the importance of thinking about business exit as a continuous strategy rather than a final step.
Jennifer J. Ramos, CEPA heads up JR3 Consulting - https://jr3consultinggroup.com/
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
02/22/25 • 28 min

1st report is always wrong
Conversations With Coffey
Quick mindset minute episode on how the first message on an issue is not what you want to respond to in kind. It is usually emotionally charged and also not the full story.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
Quick mindset minute episode on how the first message on an issue is not what you want to respond to in kind. It is usually emotionally charged and also not the full story.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
04/14/23 • 2 min
How to Beat Chipotle & Starbucks on Site Selection
Conversations With Coffey
In this episode Guy is joined by Edgar Cepuritis from Cafe Zupas. Edgar gives us a run down on what it takes to find the ideal real estate for a successful franchise and how he beat major companies like Starbucks and Chipolte in obtaining the best sites.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
In this episode Guy is joined by Edgar Cepuritis from Cafe Zupas. Edgar gives us a run down on what it takes to find the ideal real estate for a successful franchise and how he beat major companies like Starbucks and Chipolte in obtaining the best sites.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
12/12/24 • 36 min

Greg Mohr – Navigating Franchise Opportunities
Conversations With Coffey
Greg Mohr aka the ‘Franchise Maven’, is a seasoned franchise consultant specializing in helping individuals and couples find and buy the right franchise through personalized consultations and expert guidance. With a career dedicated to the franchising industry, he offers deep insights and strategic advice to aspiring entrepreneurs.
In this episode, we have the pleasure of delving deep into the world of franchising with the expertise of Greg Mohr, a seasoned IFPG franchise consultant and bestselling author. Greg shares his valuable insights into the franchising process, his transition from the corporate grind to the autonomy of franchising, and how others can do the same.
Guy questions Greg on his approach with potential franchisees, which involves a detailed questionnaire, interactive discussions, and finding the ideal match between franchise opportunities and prospects. They discuss the merits of franchising including its supportive nature and potential for wealth-building, with ample room for freedom and autonomy even for those who are currently employed elsewhere.
Moreover, we’ll explore the significant support franchisors provide in areas like marketing and operations, and why franchising could be more attractive than going at it alone in the small business world.
Takeaways
- Commit time to explore franchising opportunities.
- Choose a franchise that matches your goals.
- Use consultants to navigate franchising.
Quote
“Franchising is not for everybody. So learning about that franchise system is what it's all about." -Greg Mohr
Timestamps
00:00 Introduction and Greg Mohr's background in franchising.
03:25 Understanding the time investment for potential franchisees.
07:00 The right fit between franchisors and franchisees.
12:15 The potential for wealth and freedom in franchising.
17:00 How to get involved in franchising without leaving your job.
22:40 The mutual selection process in franchising agreements.
27:35 Horizontal and territorial growth opportunities.
32:10 The long-term benefits of working with a franchise consultant.
Connect with Greg Mohr:
LinkedIn: www.linkedin.com/in/gregorykmohrWebsite: www.franchisemaven.com | www.ifpg.orgBook: www.amazon.com/dp/B09WC963Q8
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
Greg Mohr aka the ‘Franchise Maven’, is a seasoned franchise consultant specializing in helping individuals and couples find and buy the right franchise through personalized consultations and expert guidance. With a career dedicated to the franchising industry, he offers deep insights and strategic advice to aspiring entrepreneurs.
In this episode, we have the pleasure of delving deep into the world of franchising with the expertise of Greg Mohr, a seasoned IFPG franchise consultant and bestselling author. Greg shares his valuable insights into the franchising process, his transition from the corporate grind to the autonomy of franchising, and how others can do the same.
Guy questions Greg on his approach with potential franchisees, which involves a detailed questionnaire, interactive discussions, and finding the ideal match between franchise opportunities and prospects. They discuss the merits of franchising including its supportive nature and potential for wealth-building, with ample room for freedom and autonomy even for those who are currently employed elsewhere.
Moreover, we’ll explore the significant support franchisors provide in areas like marketing and operations, and why franchising could be more attractive than going at it alone in the small business world.
Takeaways
- Commit time to explore franchising opportunities.
- Choose a franchise that matches your goals.
- Use consultants to navigate franchising.
Quote
“Franchising is not for everybody. So learning about that franchise system is what it's all about." -Greg Mohr
Timestamps
00:00 Introduction and Greg Mohr's background in franchising.
03:25 Understanding the time investment for potential franchisees.
07:00 The right fit between franchisors and franchisees.
12:15 The potential for wealth and freedom in franchising.
17:00 How to get involved in franchising without leaving your job.
22:40 The mutual selection process in franchising agreements.
27:35 Horizontal and territorial growth opportunities.
32:10 The long-term benefits of working with a franchise consultant.
Connect with Greg Mohr:
LinkedIn: www.linkedin.com/in/gregorykmohrWebsite: www.franchisemaven.com | www.ifpg.orgBook: www.amazon.com/dp/B09WC963Q8
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
04/27/24 • 32 min

The Power of Automation in Franchise Business ft. Liz Strikwerda
Conversations With Coffey
Liz Strikwerda is the Content Marketing Strategist of TrueLark, an AI-led platform helping businesses grow at scale and increase revenue by booking more appointments, improve retention by providing 24/7 customer support, automate as much of customer experience as possible across hundreds of locations, and multiple channels, in real-time.
In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Liz Strikwerda, who shares her insights into how technology, automation, and strategic partnerships have helped franchise businesses thrive.
Liz Strikwerda highlights the importance of quick, efficient, and smart communication with their customers. They discuss the use of TrueLark, an AI-powered tool that provides answers to common questions, such as hours, directions, and appointment availability. She views TrueLark as a partner rather than just a vendor, as they have provided training support and testimonials for their franchise owners.
They also talk about the significance of appointment management in their business and how technology can prevent missed opportunities and wasted resources. The episode delved into the challenges and successes of Frenchies Nail Care, including their franchise expansion despite the impact of the Covid-19 pandemic. Liz emphasizes the importance of the client experience cycle and personalized communication in the beauty industry.
Join Guy Coffey and Liz Strikwerda as they discuss the role of technology, automation, and strategic partnerships in growing a successful franchise business.
Takeaways:
- Utilize technology and automation to streamline processes.
- Tailor promotions to individual client needs.
- Cultivate strong partnerships with technology partners.
Quote:
“Just hang on when things seem a little like you have challenges." -Liz Strikwerda
Connect:
Liz Strikwerda
LinkedIn: www.linkedin.com/in/liz-strikwerda-0968a261
Website: www.truelark.com
Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
Liz Strikwerda is the Content Marketing Strategist of TrueLark, an AI-led platform helping businesses grow at scale and increase revenue by booking more appointments, improve retention by providing 24/7 customer support, automate as much of customer experience as possible across hundreds of locations, and multiple channels, in real-time.
In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Liz Strikwerda, who shares her insights into how technology, automation, and strategic partnerships have helped franchise businesses thrive.
Liz Strikwerda highlights the importance of quick, efficient, and smart communication with their customers. They discuss the use of TrueLark, an AI-powered tool that provides answers to common questions, such as hours, directions, and appointment availability. She views TrueLark as a partner rather than just a vendor, as they have provided training support and testimonials for their franchise owners.
They also talk about the significance of appointment management in their business and how technology can prevent missed opportunities and wasted resources. The episode delved into the challenges and successes of Frenchies Nail Care, including their franchise expansion despite the impact of the Covid-19 pandemic. Liz emphasizes the importance of the client experience cycle and personalized communication in the beauty industry.
Join Guy Coffey and Liz Strikwerda as they discuss the role of technology, automation, and strategic partnerships in growing a successful franchise business.
Takeaways:
- Utilize technology and automation to streamline processes.
- Tailor promotions to individual client needs.
- Cultivate strong partnerships with technology partners.
Quote:
“Just hang on when things seem a little like you have challenges." -Liz Strikwerda
Connect:
Liz Strikwerda
LinkedIn: www.linkedin.com/in/liz-strikwerda-0968a261
Website: www.truelark.com
Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
08/18/23 • 22 min

How To Lead A Franchise And Give Back - Dave Keil
Conversations With Coffey
In this episode, Guy welcomes franchise veteran Dave Keil to discuss his 38-year journey from Fortune 500 companies to leading franchises like Haagen-Dazs and Lash Lounge.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
In this episode, Guy welcomes franchise veteran Dave Keil to discuss his 38-year journey from Fortune 500 companies to leading franchises like Haagen-Dazs and Lash Lounge.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
10/21/24 • 32 min

Entrepreneur Fitness - Simplify Nutrition and move on with your day
Conversations With Coffey
Quick bonus episode on how I simplify nutrition.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
Quick bonus episode on how I simplify nutrition.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
12/09/24 • 4 min

Transform Your Franchise with Expert Coaching - Angela Cote
Conversations With Coffey
In this episode of Conversations with Coffey, I'm joined by the incredible Angela Cote, founder and CEO of AC Inc.
Angela offers key advice for both emerging franchisors and seasoned entrepreneurs.
Angela shares her fascinating journey, from growing up in the family-owned M&M Meat Shops franchise, navigating the challenges and becoming a successful multi-unit franchisee and starting her franchise consultancy.
We dive into the pivotal role of franchise business coaches and how AC Inc.'s unique training programs are boosting the industry.
You can find out more about Angela and AC inc. on the following channels:
LinkedIn: https://www.linkedin.com/in/angelacoteinc/
Web: https://fieldcoachexperts.com/
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
In this episode of Conversations with Coffey, I'm joined by the incredible Angela Cote, founder and CEO of AC Inc.
Angela offers key advice for both emerging franchisors and seasoned entrepreneurs.
Angela shares her fascinating journey, from growing up in the family-owned M&M Meat Shops franchise, navigating the challenges and becoming a successful multi-unit franchisee and starting her franchise consultancy.
We dive into the pivotal role of franchise business coaches and how AC Inc.'s unique training programs are boosting the industry.
You can find out more about Angela and AC inc. on the following channels:
LinkedIn: https://www.linkedin.com/in/angelacoteinc/
Web: https://fieldcoachexperts.com/
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
01/28/25 • 30 min

How Effective Lease Renewals Can Transform Your Franchise Business ft. Dale Willerton
Conversations With Coffey
Dale Willerton is the Founder and Lease Consultant of The Lease Coach, North America's #1 Authority on commercial lease negotiating for tenants and has been working exclusively for commercial tenants since 1993. He is also the author of the book ‘Negotiating Commercial Leases & Renewals for Dummies’.
In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Dale Willerton, the lease coach and author of "Commercial Lease Negotiations for Dummies." Dale shares his expertise and insights into the world of lease negotiations, specifically focusing on lease renewals.
Dale begins by discussing the challenges of negotiating lease agreements, drawing from his experience working with Anytime Fitness clubs. He highlights the importance of understanding the timeline for opening a new store, especially in a post-pandemic world where delays are common. Dale Willerton also emphasizes the need for a floating commencement date to mitigate issues caused by contractors, permitting problems, and equipment unavailability.
They also delved into the benefits of lease renewals and how they can significantly impact a business's bottom line performance. Dale Willerton emphasizes the significance of negotiating lease renewals as if dealing with a new tenant, seeking benefits such as free rent and tenant allowance. He shares real-life examples of businesses that successfully negotiated improved lease terms, including a case where a proactive approach led to a lower base rental rate and tenant improvement money being offered by the landlord without being asked.
Throughout the episode, Guy Coffey and Dale Willerton exchange valuable insights on the lease negotiation process, debunk common misconceptions, and highlight the importance of working with professionals like Dale to secure favorable lease agreements. Join us to gain a deeper understanding of the intricacies of commercial lease negotiations, learn valuable tips and strategies to navigate lease renewals, and be inspired to take a proactive approach in securing better lease agreements for their businesses.
Takeaways
- Approach Lease Renewals with a Fresh Perspective.
- Understand the Power of Timing.
- Working with Professionals Yields Positive Results.
Quote
“It's better to have a brand new lease than to take over someone's old lease." -Dale Willerton
Connect:
Dale Willerton
LinkedIn: www.linkedin.com/in/dale-willerton-2a1188238
Website: www.theleasecoach.com
Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
Dale Willerton is the Founder and Lease Consultant of The Lease Coach, North America's #1 Authority on commercial lease negotiating for tenants and has been working exclusively for commercial tenants since 1993. He is also the author of the book ‘Negotiating Commercial Leases & Renewals for Dummies’.
In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Dale Willerton, the lease coach and author of "Commercial Lease Negotiations for Dummies." Dale shares his expertise and insights into the world of lease negotiations, specifically focusing on lease renewals.
Dale begins by discussing the challenges of negotiating lease agreements, drawing from his experience working with Anytime Fitness clubs. He highlights the importance of understanding the timeline for opening a new store, especially in a post-pandemic world where delays are common. Dale Willerton also emphasizes the need for a floating commencement date to mitigate issues caused by contractors, permitting problems, and equipment unavailability.
They also delved into the benefits of lease renewals and how they can significantly impact a business's bottom line performance. Dale Willerton emphasizes the significance of negotiating lease renewals as if dealing with a new tenant, seeking benefits such as free rent and tenant allowance. He shares real-life examples of businesses that successfully negotiated improved lease terms, including a case where a proactive approach led to a lower base rental rate and tenant improvement money being offered by the landlord without being asked.
Throughout the episode, Guy Coffey and Dale Willerton exchange valuable insights on the lease negotiation process, debunk common misconceptions, and highlight the importance of working with professionals like Dale to secure favorable lease agreements. Join us to gain a deeper understanding of the intricacies of commercial lease negotiations, learn valuable tips and strategies to navigate lease renewals, and be inspired to take a proactive approach in securing better lease agreements for their businesses.
Takeaways
- Approach Lease Renewals with a Fresh Perspective.
- Understand the Power of Timing.
- Working with Professionals Yields Positive Results.
Quote
“It's better to have a brand new lease than to take over someone's old lease." -Dale Willerton
Connect:
Dale Willerton
LinkedIn: www.linkedin.com/in/dale-willerton-2a1188238
Website: www.theleasecoach.com
Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
08/11/23 • 30 min

Doug Mark – Benefits of a Learning Management Platform
Conversations With Coffey
Doug Mark is the President and Brand Ambassador for LearningZen, known as Franchising's Best LMS, and hosts the Five Franchising Questions Podcast. He leads the development of LearningZen's low-cost, easy-to-use online training platform, which allows users to create or modify interactive courses complete with exams, reporting, certifications, and collaborative tools, effectively revolutionizing franchise training.
In today's episode, we delve into the power of technology in franchise training and development. We have the pleasure of bringing in an expert from Learning Zen—Doug Mark, who unravels the significant role of his learning management system during the COVID-19 pandemic and beyond.
Doug shares his rich background in computer systems management and his journey with Gold Systems Incorporated, before highlighting how video technology and AI tools like in video and LumaOne are revolutionizing the franchise world. The conversation leads to a robust discussion of how consistent training can impact service revenue and why Learning Zen's approach to franchising education is critical for scaling businesses.
Takeaways
- Use AI and video to enhance training.
- Effective training boosts franchise success.
- Collaborate for better product development.
Quote
“I think people really forget that at the end of the day, franchisees are small business owners." -Doug Mark
Timestamps
03:15 The rise of video in franchise training
10:30 Doug’s background and the FAA project
14:00 Post-COVID franchise growth and support
20:25 Advisory committee's role in Learning Zen
28:45 “Five Franchising Questions” Podcast and “Fast Five”
33:00 AI tools and features
39:10 Evolution into a franchising-focused platform
45:00 Importance of training
Connect with Doug Mark:
LinkedIn: www.linkedin.com/in/doug-mark-649866a
Website: www.learningzen.com
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
Doug Mark is the President and Brand Ambassador for LearningZen, known as Franchising's Best LMS, and hosts the Five Franchising Questions Podcast. He leads the development of LearningZen's low-cost, easy-to-use online training platform, which allows users to create or modify interactive courses complete with exams, reporting, certifications, and collaborative tools, effectively revolutionizing franchise training.
In today's episode, we delve into the power of technology in franchise training and development. We have the pleasure of bringing in an expert from Learning Zen—Doug Mark, who unravels the significant role of his learning management system during the COVID-19 pandemic and beyond.
Doug shares his rich background in computer systems management and his journey with Gold Systems Incorporated, before highlighting how video technology and AI tools like in video and LumaOne are revolutionizing the franchise world. The conversation leads to a robust discussion of how consistent training can impact service revenue and why Learning Zen's approach to franchising education is critical for scaling businesses.
Takeaways
- Use AI and video to enhance training.
- Effective training boosts franchise success.
- Collaborate for better product development.
Quote
“I think people really forget that at the end of the day, franchisees are small business owners." -Doug Mark
Timestamps
03:15 The rise of video in franchise training
10:30 Doug’s background and the FAA project
14:00 Post-COVID franchise growth and support
20:25 Advisory committee's role in Learning Zen
28:45 “Five Franchising Questions” Podcast and “Fast Five”
33:00 AI tools and features
39:10 Evolution into a franchising-focused platform
45:00 Importance of training
Connect with Doug Mark:
LinkedIn: www.linkedin.com/in/doug-mark-649866a
Website: www.learningzen.com
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey
04/20/24 • 46 min
Show more best episodes

Show more best episodes
FAQ
How many episodes does Conversations With Coffey have?
Conversations With Coffey currently has 31 episodes available.
What topics does Conversations With Coffey cover?
The podcast is about Marketing, Management, Entrepreneurship, Franchise, Podcasts, Sales and Business.
What is the most popular episode on Conversations With Coffey?
The episode title 'The Power of Automation in Franchise Business ft. Liz Strikwerda' is the most popular.
What is the average episode length on Conversations With Coffey?
The average episode length on Conversations With Coffey is 21 minutes.
How often are episodes of Conversations With Coffey released?
Episodes of Conversations With Coffey are typically released every 7 days, 1 hour.
When was the first episode of Conversations With Coffey?
The first episode of Conversations With Coffey was released on Dec 6, 2022.
Show more FAQ

Show more FAQ