The Power of Automation in Franchise Business ft. Liz Strikwerda

08/18/23 • 22 min

Liz Strikwerda is the Content Marketing Strategist of TrueLark, an AI-led platform helping businesses grow at scale and increase revenue by booking more appointments, improve retention by providing 24/7 customer support, automate as much of customer experience as possible across hundreds of locations, and multiple channels, in real-time.
In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Liz Strikwerda, who shares her insights into how technology, automation, and strategic partnerships have helped franchise businesses thrive.
Liz Strikwerda highlights the importance of quick, efficient, and smart communication with their customers. They discuss the use of TrueLark, an AI-powered tool that provides answers to common questions, such as hours, directions, and appointment availability. She views TrueLark as a partner rather than just a vendor, as they have provided training support and testimonials for their franchise owners.
They also talk about the significance of appointment management in their business and how technology can prevent missed opportunities and wasted resources. The episode delved into the challenges and successes of Frenchies Nail Care, including their franchise expansion despite the impact of the Covid-19 pandemic. Liz emphasizes the importance of the client experience cycle and personalized communication in the beauty industry.
Join Guy Coffey and Liz Strikwerda as they discuss the role of technology, automation, and strategic partnerships in growing a successful franchise business.
Takeaways:

Utilize technology and automation to streamline processes.
Tailor promotions to individual client needs.
Cultivate strong partnerships with technology partners.

Quote:
“Just hang on when things seem a little like you have challenges." -Liz Strikwerda
Connect:
Liz Strikwerda
LinkedIn: www.linkedin.com/in/liz-strikwerda-0968a261
Website: www.truelark.com
Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey

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Utilize technology and automation to streamline processes.
Tailor promotions to individual client needs.
Cultivate strong partnerships with technology partners.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey

Previous Episode

How Effective Lease Renewals Can Transform Your Franchise Business ft. Dale Willerton

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Dale Willerton is the Founder and Lease Consultant of The Lease Coach, North America's #1 Authority on commercial lease negotiating for tenants and has been working exclusively for commercial tenants since 1993. He is also the author of the book ‘Negotiating Commercial Leases & Renewals for Dummies’.
In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Dale Willerton, the lease coach and author of "Commercial Lease Negotiations for Dummies." Dale shares his expertise and insights into the world of lease negotiations, specifically focusing on lease renewals.
Dale begins by discussing the challenges of negotiating lease agreements, drawing from his experience working with Anytime Fitness clubs. He highlights the importance of understanding the timeline for opening a new store, especially in a post-pandemic world where delays are common. Dale Willerton also emphasizes the need for a floating commencement date to mitigate issues caused by contractors, permitting problems, and equipment unavailability.
They also delved into the benefits of lease renewals and how they can significantly impact a business's bottom line performance. Dale Willerton emphasizes the significance of negotiating lease renewals as if dealing with a new tenant, seeking benefits such as free rent and tenant allowance. He shares real-life examples of businesses that successfully negotiated improved lease terms, including a case where a proactive approach led to a lower base rental rate and tenant improvement money being offered by the landlord without being asked.
Throughout the episode, Guy Coffey and Dale Willerton exchange valuable insights on the lease negotiation process, debunk common misconceptions, and highlight the importance of working with professionals like Dale to secure favorable lease agreements. Join us to gain a deeper understanding of the intricacies of commercial lease negotiations, learn valuable tips and strategies to navigate lease renewals, and be inspired to take a proactive approach in securing better lease agreements for their businesses.
Takeaways

Approach Lease Renewals with a Fresh Perspective.
Understand the Power of Timing.
Working with Professionals Yields Positive Results.

Quote
“It's better to have a brand new lease than to take over someone's old lease." -Dale Willerton
Connect:
Dale Willerton
LinkedIn: www.linkedin.com/in/dale-willerton-2a1188238
Website: www.theleasecoach.com
Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffeyYouTube: @guycoffey

Next Episode

Unraveling Myths in the Franchise Business - Scott Greenberg's "Wealthy Franchisee" book

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Are you considering entering the world of franchising or looking to level up your franchise game? If so, there is a book recommendation you don't want to miss.
In this episode of Franchise Biz Real Talk, Guy Coffey recommends a book that he believes is invaluable for franchisors, emerging franchisors, franchisees, and those considering getting into franchising.
"The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar" by Scott Greenberg is a resourceful guide filled with practical information and insights from the franchise industry. Guy shares how he uses the book as a reference guide to improve both his role as a franchisor and a franchisee. He highlights the first chapter and dispels five common myths about why someone becomes a wealthy franchisee.
Join Guy as he explores these myths and reveals the key factor that truly makes a difference in franchise success.
Takeaways