Intelligent Content Is The Future of Future Of Content

02/16/15 • 67 min

Content Marketing NEXT with Pamela Muldoon

As Content Marketing Institute gets set to host the first Intelligent Content Conference since taking over this event, Pamela Muldoon talked to Scott Abel, the co-founder of ICC and Content Strategist at The Content Wrangler. Scott shares his insight and wisdom on what makes up intelligent content and why companies need to be focusing energy on ensuring this is part of their content strategy moving forward.

Previous Episode

Adapting Content To Ensure A Positive Customer Experience

Structured content, adaptive content, content personalization and omni-channel distribution. All of these areas of content strategy are discussed in the latest jam-packed episode of Content Marketing NEXT. Host Pamela Muldoon is joined by international content strategist Noz Urbina, Urbina Consulting, to not only tackle these topics, but also find out what advice Noz received from a marketing executive of a global, multi-billion dollar company that each of us should take to heart.

Next Episode

Content Driven Experiences Are The Next Era of Marketing

Companies are embracing content marketing. That's the good news. But there is still a lot of work to be done according to Robert Rose, Chief Content Strategist for Content Marketing Institute. Host Pamela Muldoon talks with Robert about the new conversations happening in enterprise marketing, the two distinct roles in content that need to work in synergy and taking the marketing profession to a whole other level. Find out how Robert really feel about Native Advertising and learn the wisdom shared by his grandfather. Engaging, insightful, with a little bit of humor, you will take away some excellent information in thsi episode of Content Marketing NEXT.