Content and Conversation: SEO Tips from Siege Media
Siege Media
Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.
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Top 10 Content and Conversation: SEO Tips from Siege Media Episodes
Goodpods has curated a list of the 10 best Content and Conversation: SEO Tips from Siege Media episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content and Conversation: SEO Tips from Siege Media for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content and Conversation: SEO Tips from Siege Media episode by adding your comments to the episode page.
Zero Volume Keywords w/ Abby Gleason
Content and Conversation: SEO Tips from Siege Media
08/17/22 • 42 min
Show Notes:
- 00:10: Welcome Abby Gleason, SEO Product Manager at Scribd
- 00:40: What does “zero volume” keywords mean? Why are they a good strategy?
- 2:22: Why zero volume keywords is creating a buzz
- 5:29: How do you find zero volume keywords that actually drive traffic?
- 8:26: Zero volume case study outcomes
- 9:15: Discovering zero volume keywords by industry
- 11:06: How to convince stakeholders of zero volume search topics
- 15:00: What type of investment makes sense for this strategy?
- 17:36: Zero volume case study outcomes
- 21:01: Low search volume can equal bottom funnel keywords<>/li>
- 24:33: Using competitors to your advantage and keyword frameworks
- 26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?
- 29:23: The importance of quality over everything
- 32:25: Audience research vs. keyword research
- 33:56: Zero volume case study outcomes
- 37:27: What Abby is excited about in SEO and content marketing
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Representation in Design and Content Marketing
Content and Conversation: SEO Tips from Siege Media
11/01/21 • 19 min
Show Notes:
- 00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
- 00:56: Why Darin created an agency-wide presentation on “Representation in Design”
- 2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
- 3:01: Checking the biases of your business and colleagues
- 4:33: How to combat fear of representing things “wrong”
- 6:50: The importance of keeping others accountable
- 8:13: What to do when clients give pushback
- 11:44: How “checking boxes” for diversity can result in tokenism
- 12:31: Designing “real” people and why representation is more than just race
- 14:47: Giselle’s inspiration for illustration and graphic design
- 15:44: Why audiences are supporting businesses they believe in
- 16:10: How to improve your content marketing through writing
- 17:10: Improve your education on representation internally first
- 17:33: Supporting the greater good is good for business
- 17:50: Closing thoughts and resources
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How to Execute SEO-Driven Content Marketing with Neville Medhora
Content and Conversation: SEO Tips from Siege Media
10/27/20 • 58 min
Show Notes:
- 3:24: Are links and content really all that’s needed for SEO?
- 8:11: The danger in relying on SEO hacks and loopholes
- 10:15: Copywriting vs. content marketing
- 13:15: Our outreach process including open rate and placement rates
- 20:54: How to do content marketing at scale and still ensure quality
- 24:39: Our preferred SEO and content marketing tools
- 31:03: Refreshing content vs. killing a page
- 38:00: Idea of “collaborative copy”
- 41:30: The risk of content mills
- 43:44: How to take simple topics and turn it into a link engine
- 46:35: The Gary Vaynerchuk model and repurposing content
- 50:45: Our YouTube strategy
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Why You Can't "Test" Content Marketing
Content and Conversation: SEO Tips from Siege Media
09/15/21 • 12 min
Show Notes:
- 0:53: The philosophy behind testing content marketing
- 1:39: Why we don’t do short engagements
- 2:25: How building a recognizable brand plays a part
- 3:03: Best-in-class content = time
- 3:44: The timeline from first day of engagement to ranking page 1
- 6:19: Difference in timeline for a low-authority website
- 7:36: How to deal with clients new to content marketing
- 8:58: Case study examples
- 10:24: Why six months is the magic number
- 11:01: How you know your content isn’t working
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Lessons From Building a 100-Person Content Marketing Team
Content and Conversation: SEO Tips from Siege Media
06/01/21 • 19 min
Show Notes:
- 0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media
- 0:44: Growing from 1-100 people, what's the secret to retention?
- 3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?
- 4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business
- 6:11: Why inclusive access to education and training is best for everyone
- 7:15: What do you contribute to Siege's design team success?
- 8:36: The commitment to video and its influence on content strategy
- 9:54: Differences in retention rates in CMS vs. Designers
- 10:54: How did you develop a process to determine if a client is right for our services?
- 13:01: What brought ESG initiatives to high-priority?
- 14:57: You've developed a culture of open-source knowledge. Why?
- 16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?
- 17:09: How has SiegeLearn affected business both internally and externally?
- 18:12: Do you plan to be CEO forever?
- 18:25: Drew's plan to take over as CEO and stories of his first interview at Siege
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Updating Our “How to Get More Website Traffic by 250,000+ Visits”
Content and Conversation: SEO Tips from Siege Media
05/11/21 • 15 min
Show Notes:
- 0:58: How we’ve shifted our “Skyscraper Technique” outlook
- 1:43: The value in “2x” level content
- 2:30: Misapplication of the “Skyscraper Technique”
- 5:13: Our thought process around passive vs. manual link acquisition
- 8:10: Thinking about search clicks vs. search volume
- 12:12: Is there a “good” balance of search volume to search clicks?
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You Probably Weren't Hit By an Algorithm Update
Content and Conversation: SEO Tips from Siege Media
10/06/21 • 13 min
Show Notes:
- 00:20: Drew coins the term “algo-holic”
- 00:30: Why you probably weren’t hit by an algorithm update
- 2:01: How brands with good reputations can disrupt your space
- 2:50: Measuring competitive research effectively
- 4:20: How to understand the biggest players via keyword research
- 5:58: Why monetization models play a part
- 6:52: Acquisitions in your industry vs. ranking longevity
- 10:20: The importance of homepage link velocity
- 11:37: Why following Google’s updates is still important
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What You Need to Know About E-A-T with Lily Ray
Content and Conversation: SEO Tips from Siege Media
11/04/20 • 29 min
Show Notes:
- 00:53: Debunking common E-A-T myths
- 2:10: How does E-A-T relate to the Medic Update?
- 4:25: What should you focus on for E-A-T if you’re in YMYL?
- 7:12: Realistic timelines to see outcomes from E-A-T related changes
- 9:50: Getting buy-in for E-A-T changes
- 10:45: Does domain authority and brand recognition matter more with E-A-T?
- 15:57: Is it realistic to expect to outrank .gov sites now?
- 20:37: How to balance E-A-T with a company’s mission
- 23:08: Unique or unexpected methods of showcasing E-A-T
- 27:33: What keeps you up at night with E-A-T?
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How Designers and Content Marketers Can Work Together
Content and Conversation: SEO Tips from Siege Media
05/11/21 • 12 min
Show Notes:
- 00:28: Training content marketers to communicate with creatives
- 1:45: Creating a Pinterest board to assemble inspiration
- 2:29: Training designers to communicate with marketers
- 4:05: How much time to give a designer to understand the content?
- 5:16: Ideal method of giving designer direction
- 6:51: Is there such thing as too much design direction?
- 7:38: How to feel comfortable giving creative feedback as a non-creative
- 10:15: How to build an “eye for design”
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What SEOs Can Learn from NerdWallet's S-1
Content and Conversation: SEO Tips from Siege Media
11/10/21 • 14 min
Show Notes:
- 00:22: Disclaimer: Not investment advice! But, still important
- 00:38: What can we learn from NerdWallet’s traffic history
- 1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today
- 3:36: Why multiple strategies can help combat unexpected traffic hits
- 4:04: NerdWallet’s “sin” in syndication
- 5:07: How top-of-funnel reach has contributed to NerdWallet’s success
- 5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win”
- 7:03: How NerdWallet bets on quality, vulnerability to Google
- 7:53: Is it alright to be dependent on Google?
- 8:27: How younger companies can leverage their funding rounds for links and press
- 9:38: Solving for Quick Answers is still crucial
- 10:31: The risk of Google taking over tools
- 11:56: NerdWallet’s privacy and security concerns
- 13:33: What it means when a billion dollar company is built on SEO and content
- 14:23: When can we expect a Siege Media IPO on the markets?
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FAQ
How many episodes does Content and Conversation: SEO Tips from Siege Media have?
Content and Conversation: SEO Tips from Siege Media currently has 81 episodes available.
What topics does Content and Conversation: SEO Tips from Siege Media cover?
The podcast is about Seo, Marketing, Podcasts and Business.
What is the most popular episode on Content and Conversation: SEO Tips from Siege Media?
The episode title 'Zero Volume Keywords w/ Abby Gleason' is the most popular.
What is the average episode length on Content and Conversation: SEO Tips from Siege Media?
The average episode length on Content and Conversation: SEO Tips from Siege Media is 34 minutes.
How often are episodes of Content and Conversation: SEO Tips from Siege Media released?
Episodes of Content and Conversation: SEO Tips from Siege Media are typically released every 14 days.
When was the first episode of Content and Conversation: SEO Tips from Siege Media?
The first episode of Content and Conversation: SEO Tips from Siege Media was released on Oct 27, 2020.
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