Content and Conversation: SEO Tips from Siege Media

Siege Media

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

#17 in the Top 100 seo All time chart

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Top 10 Content and Conversation: SEO Tips from Siege Media Episodes

Goodpods has curated a list of the 10 best Content and Conversation: SEO Tips from Siege Media episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content and Conversation: SEO Tips from Siege Media for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content and Conversation: SEO Tips from Siege Media episode by adding your comments to the episode page.

Zero Volume Keywords w/ Abby Gleason

Content and Conversation: SEO Tips from Siege Media

08/17/22 • 42 min

Show Notes:

00:10: Welcome Abby Gleason, SEO Product Manager at Scribd
00:40: What does “zero volume” keywords mean? Why are they a good strategy?
2:22: Why zero volume keywords is creating a buzz
5:29: How do you find zero volume keywords that actually drive traffic?
8:26: Zero volume case study outcomes
9:15: Discovering zero volume keywords by industry
11:06: How to convince stakeholders of zero volume search topics
15:00: What type of investment makes sense for this strategy?
17:36: Zero volume case study outcomes
21:01: Low search volume can equal bottom funnel keywords<>/li>
24:33: Using competitors to your advantage and keyword frameworks
26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?
29:23: The importance of quality over everything
32:25: Audience research vs. keyword research
33:56: Zero volume case study outcomes
37:27: What Abby is excited about in SEO and content marketing

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Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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Why You Can't "Test" Content Marketing

Content and Conversation: SEO Tips from Siege Media

09/15/21 • 12 min

Show Notes:

0:53: The philosophy behind testing content marketing
1:39: Why we don’t do short engagements
2:25: How building a recognizable brand plays a part
3:03: Best-in-class content = time
3:44: The timeline from first day of engagement to ranking page 1
6:19: Difference in timeline for a low-authority website
7:36: How to deal with clients new to content marketing
8:58: Case study examples
10:24: Why six months is the magic number
11:01: How you know your content isn’t working

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Insights From 4 Content Marketing Tests

Content and Conversation: SEO Tips from Siege Media

08/30/23 • 16 min

Show Notes:

00:17: Above the fold best practices
3:46: Siege Media’s sticky navigation case study
6:47: The impact of font size on conversion rate
10:46: The power of updating content

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Why We Stopped (Most) Manual Link Building After 1M+ Emails

Content and Conversation: SEO Tips from Siege Media

06/01/22 • 16 min

Show Notes:

00:44: Our transition from manual to passive link building strategy
2:45: Examples of passive link topics
3:23: How newer authority websites can execute
4:36: Hammer vs. power tool strategy
6:22: Passive link strategy = higher authority on average
7:28: The importance of internal linking
8:06: Interactive content, why high-quality content is necessary
8:54: Why the domain rating of passive link strategy skews higher
10:36: Pros vs. cons
12:14: How to achieve success, our process breakdown

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What SEOs Can Learn from NerdWallet's S-1

Content and Conversation: SEO Tips from Siege Media

11/10/21 • 14 min

Show Notes:

00:22: Disclaimer: Not investment advice! But, still important
00:38: What can we learn from NerdWallet’s traffic history
1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today
3:36: Why multiple strategies can help combat unexpected traffic hits
4:04: NerdWallet’s “sin” in syndication
5:07: How top-of-funnel reach has contributed to NerdWallet’s success
5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win”
7:03: How NerdWallet bets on quality, vulnerability to Google
7:53: Is it alright to be dependent on Google?
8:27: How younger companies can leverage their funding rounds for links and press
9:38: Solving for Quick Answers is still crucial
10:31: The risk of Google taking over tools
11:56: NerdWallet’s privacy and security concerns
13:33: What it means when a billion dollar company is built on SEO and content
14:23: When can we expect a Siege Media IPO on the markets?

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Google’s Helpful Content Update: Predictions and Next Actions

Content and Conversation: SEO Tips from Siege Media

08/26/22 • 19 min

Show Notes:

00:39: What is the Google Helpful Content update?
1:40: What we think Google is trying to fix (Ross’ prediction)
7:00: Potential collateral damage, what to be aware of moving forward
10:01: How excessive word count plays a part
12:39: Create content that solves the problem, instead of just answering the query
14:10: Our overall recommendation with Google updates

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How to Brainstorm Content Effectively [B2B + B2C]

Content and Conversation: SEO Tips from Siege Media

06/30/21 • 23 min

Show Notes:

0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead
1:50: The definition of “brainstorming”
2:08: The brainstorming process at Siege Media
3:16: Group dynamics when thinking creatively
3:58: How Siege Media’s brainstorming has improved over time
4:46: Producing ideas–best tools to use for brainstorming
6:40: The power of Reddit, how to use it effectively
7:41: Why platforms like “The Pudding” are beneficial
8:02: Breaking up B2B and B2C ideas
9:05: How to brainstorm for niche industries
9:34: Promotable vs. SEO topics
11:01: What type of content does well in B2B markets?
12:49: How do you brainstorm for a mature content strategy?
14:13: Best criteria for a content revamp
15:29: How to look for passive link opportunities
18:09: What is the Keyword Opposition to Benefit (KOB) analysis?
20:23: What does the future of brainstorming look like?

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How To Do Winning Keyword Research For 2024

Content and Conversation: SEO Tips from Siege Media

10/10/23 • 23 min

Show Notes:

00:00: Introduction
02:09: Intro to the sheet
3:00: Keyword Research process
4:50: Keyword Difficulty
5:20: Relevancy Score
6:30: Ranking Page URL
9:27: Links
11:45: Page Traffic and Traffic Value
13:05: KOB Score
15:00: SERP Features and Keyword Demand Trends
16:40: Word Count
17:48: Refresh Frequency
19:17: Revised KOB score
20:25: Categorize and Funnel Stage
22:08: Conclusion

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The Optimal In-House Team Structure

Content and Conversation: SEO Tips from Siege Media

05/02/24 • 15 min

Show Notes:

0:24: Exploring the optional internal team structure for content marketing
1:18: Why in-house Content Marketing Managers are the most effective
2:59: The role of SEO Managers in driving success (ideally)
4:03: The pitfalls of outsourcing and its impact on quality and bandwidth
5:19: The importance of consistency in brand voice and tone with freelancers
6:50: Ross’ perfect in-house team structure
9:02: The pros and cons of Founder/CEO involvement
11:58: How to navigate the challenges of in-house SEO management
13:35: Closing insights

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Cyrus Shepard Disavowed His Entire Site: Here’s What Happened

Content and Conversation: SEO Tips from Siege Media

02/04/25 • 38 min

Join Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today’s search landscape.

Cyrus shares what happened when he disavowed every inbound link on his site, why Google seems to reward authenticity over traditional SEO tactics, and how focusing on experience and trust can give you the edge in the ever‐changing SERPs.

Show Notes:

00:00 Welcome Cyrus and brand swag
01:10 The Bold Move: Disavowing Every Inbound Link
02:00 Aftermath: Results of the Disavow Experiment
06:17 When the Disavow Tool Still Matters
08:44 Contrarian Takes & Being ‘Right’ in SEO
09:43 Why Google Wants Real People
14:21 SERP History & Competitive Analysis
20:00 Over‐Optimizing vs. Brand Building

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FAQ

How many episodes does Content and Conversation: SEO Tips from Siege Media have?

Content and Conversation: SEO Tips from Siege Media currently has 86 episodes available.

What topics does Content and Conversation: SEO Tips from Siege Media cover?

The podcast is about Seo, Marketing, Podcasts and Business.

What is the most popular episode on Content and Conversation: SEO Tips from Siege Media?

The episode title 'Zero Volume Keywords w/ Abby Gleason' is the most popular.

What is the average episode length on Content and Conversation: SEO Tips from Siege Media?

The average episode length on Content and Conversation: SEO Tips from Siege Media is 34 minutes.

How often are episodes of Content and Conversation: SEO Tips from Siege Media released?

Episodes of Content and Conversation: SEO Tips from Siege Media are typically released every 13 days, 22 hours.

When was the first episode of Content and Conversation: SEO Tips from Siege Media?

The first episode of Content and Conversation: SEO Tips from Siege Media was released on Oct 27, 2020.

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Content and Conversation: SEO Tips from Siege Media

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Top 10 Content and Conversation: SEO Tips from Siege Media Episodes

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FAQ

How many episodes does Content and Conversation: SEO Tips from Siege Media have?

What topics does Content and Conversation: SEO Tips from Siege Media cover?

What is the most popular episode on Content and Conversation: SEO Tips from Siege Media?

What is the average episode length on Content and Conversation: SEO Tips from Siege Media?

How often are episodes of Content and Conversation: SEO Tips from Siege Media released?

When was the first episode of Content and Conversation: SEO Tips from Siege Media?

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