Content and Conversation: SEO Tips from Siege Media
Siege Media
Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.
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Top 10 Content and Conversation: SEO Tips from Siege Media Episodes
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Zero Volume Keywords w/ Abby Gleason
Content and Conversation: SEO Tips from Siege Media
08/17/22 • 42 min
Show Notes:
- 00:10: Welcome Abby Gleason, SEO Product Manager at Scribd
- 00:40: What does “zero volume” keywords mean? Why are they a good strategy?
- 2:22: Why zero volume keywords is creating a buzz
- 5:29: How do you find zero volume keywords that actually drive traffic?
- 8:26: Zero volume case study outcomes
- 9:15: Discovering zero volume keywords by industry
- 11:06: How to convince stakeholders of zero volume search topics
- 15:00: What type of investment makes sense for this strategy?
- 17:36: Zero volume case study outcomes
- 21:01: Low search volume can equal bottom funnel keywords<>/li>
- 24:33: Using competitors to your advantage and keyword frameworks
- 26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?
- 29:23: The importance of quality over everything
- 32:25: Audience research vs. keyword research
- 33:56: Zero volume case study outcomes
- 37:27: What Abby is excited about in SEO and content marketing
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08/17/22 • 42 min
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Representation in Design and Content Marketing
Content and Conversation: SEO Tips from Siege Media
11/01/21 • 19 min
Show Notes:
- 00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
- 00:56: Why Darin created an agency-wide presentation on “Representation in Design”
- 2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
- 3:01: Checking the biases of your business and colleagues
- 4:33: How to combat fear of representing things “wrong”
- 6:50: The importance of keeping others accountable
- 8:13: What to do when clients give pushback
- 11:44: How “checking boxes” for diversity can result in tokenism
- 12:31: Designing “real” people and why representation is more than just race
- 14:47: Giselle’s inspiration for illustration and graphic design
- 15:44: Why audiences are supporting businesses they believe in
- 16:10: How to improve your content marketing through writing
- 17:10: Improve your education on representation internally first
- 17:33: Supporting the greater good is good for business
- 17:50: Closing thoughts and resources
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11/01/21 • 19 min
How to Train Content Marketers Remotely
Content and Conversation: SEO Tips from Siege Media
05/11/21 • 11 min
Training a great team of content marketers doesn’t have to feel like such a challenge. While there’s no one-size-fits-all approach to content marketing, we’ve seen success with our training strategy — even as we continue to look for ways to improve the process with each new team member we hire. Based on lessons learned from hiring 50+ content marketers (and their insightful training feedback!), we’ve compiled tips for quickly training up new team members, no matter their expertise or skill level. Listen to our Content & Conversation episode below on how we’ve modified our process to fit a fully remote team.
05/11/21 • 11 min
Why You Can't "Test" Content Marketing
Content and Conversation: SEO Tips from Siege Media
09/15/21 • 12 min
Show Notes:
- 0:53: The philosophy behind testing content marketing
- 1:39: Why we don’t do short engagements
- 2:25: How building a recognizable brand plays a part
- 3:03: Best-in-class content = time
- 3:44: The timeline from first day of engagement to ranking page 1
- 6:19: Difference in timeline for a low-authority website
- 7:36: How to deal with clients new to content marketing
- 8:58: Case study examples
- 10:24: Why six months is the magic number
- 11:01: How you know your content isn’t working
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09/15/21 • 12 min
How to Brainstorm Content Effectively [B2B + B2C]
Content and Conversation: SEO Tips from Siege Media
06/30/21 • 23 min
Show Notes:
- 0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead
- 1:50: The definition of “brainstorming”
- 2:08: The brainstorming process at Siege Media
- 3:16: Group dynamics when thinking creatively
- 3:58: How Siege Media’s brainstorming has improved over time
- 4:46: Producing ideas–best tools to use for brainstorming
- 6:40: The power of Reddit, how to use it effectively
- 7:41: Why platforms like “The Pudding” are beneficial
- 8:02: Breaking up B2B and B2C ideas
- 9:05: How to brainstorm for niche industries
- 9:34: Promotable vs. SEO topics
- 11:01: What type of content does well in B2B markets?
- 12:49: How do you brainstorm for a mature content strategy?
- 14:13: Best criteria for a content revamp
- 15:29: How to look for passive link opportunities
- 18:09: What is the Keyword Opposition to Benefit (KOB) analysis?
- 20:23: What does the future of brainstorming look like?
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06/30/21 • 23 min
Lessons From Building a 100-Person Content Marketing Team
Content and Conversation: SEO Tips from Siege Media
06/01/21 • 19 min
Show Notes:
- 0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media
- 0:44: Growing from 1-100 people, what's the secret to retention?
- 3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?
- 4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business
- 6:11: Why inclusive access to education and training is best for everyone
- 7:15: What do you contribute to Siege's design team success?
- 8:36: The commitment to video and its influence on content strategy
- 9:54: Differences in retention rates in CMS vs. Designers
- 10:54: How did you develop a process to determine if a client is right for our services?
- 13:01: What brought ESG initiatives to high-priority?
- 14:57: You've developed a culture of open-source knowledge. Why?
- 16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?
- 17:09: How has SiegeLearn affected business both internally and externally?
- 18:12: Do you plan to be CEO forever?
- 18:25: Drew's plan to take over as CEO and stories of his first interview at Siege
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06/01/21 • 19 min
You Probably Weren't Hit By an Algorithm Update
Content and Conversation: SEO Tips from Siege Media
10/06/21 • 13 min
Show Notes:
- 00:20: Drew coins the term “algo-holic”
- 00:30: Why you probably weren’t hit by an algorithm update
- 2:01: How brands with good reputations can disrupt your space
- 2:50: Measuring competitive research effectively
- 4:20: How to understand the biggest players via keyword research
- 5:58: Why monetization models play a part
- 6:52: Acquisitions in your industry vs. ranking longevity
- 10:20: The importance of homepage link velocity
- 11:37: Why following Google’s updates is still important
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10/06/21 • 13 min
Updating Our “How to Get More Website Traffic by 250,000+ Visits”
Content and Conversation: SEO Tips from Siege Media
05/11/21 • 15 min
Show Notes:
- 0:58: How we’ve shifted our “Skyscraper Technique” outlook
- 1:43: The value in “2x” level content
- 2:30: Misapplication of the “Skyscraper Technique”
- 5:13: Our thought process around passive vs. manual link acquisition
- 8:10: Thinking about search clicks vs. search volume
- 12:12: Is there a “good” balance of search volume to search clicks?
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05/11/21 • 15 min
How to Execute SEO-Driven Content Marketing with Neville Medhora
Content and Conversation: SEO Tips from Siege Media
10/27/20 • 58 min
Show Notes:
- 3:24: Are links and content really all that’s needed for SEO?
- 8:11: The danger in relying on SEO hacks and loopholes
- 10:15: Copywriting vs. content marketing
- 13:15: Our outreach process including open rate and placement rates
- 20:54: How to do content marketing at scale and still ensure quality
- 24:39: Our preferred SEO and content marketing tools
- 31:03: Refreshing content vs. killing a page
- 38:00: Idea of “collaborative copy”
- 41:30: The risk of content mills
- 43:44: How to take simple topics and turn it into a link engine
- 46:35: The Gary Vaynerchuk model and repurposing content
- 50:45: Our YouTube strategy
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10/27/20 • 58 min
What SEOs Can Learn from NerdWallet's S-1
Content and Conversation: SEO Tips from Siege Media
11/10/21 • 14 min
Show Notes:
- 00:22: Disclaimer: Not investment advice! But, still important
- 00:38: What can we learn from NerdWallet’s traffic history
- 1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today
- 3:36: Why multiple strategies can help combat unexpected traffic hits
- 4:04: NerdWallet’s “sin” in syndication
- 5:07: How top-of-funnel reach has contributed to NerdWallet’s success
- 5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win”
- 7:03: How NerdWallet bets on quality, vulnerability to Google
- 7:53: Is it alright to be dependent on Google?
- 8:27: How younger companies can leverage their funding rounds for links and press
- 9:38: Solving for Quick Answers is still crucial
- 10:31: The risk of Google taking over tools
- 11:56: NerdWallet’s privacy and security concerns
- 13:33: What it means when a billion dollar company is built on SEO and content
- 14:23: When can we expect a Siege Media IPO on the markets?
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11/10/21 • 14 min
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FAQ
How many episodes does Content and Conversation: SEO Tips from Siege Media have?
Content and Conversation: SEO Tips from Siege Media currently has 68 episodes available.
What topics does Content and Conversation: SEO Tips from Siege Media cover?
The podcast is about Seo, Marketing, Podcasts and Business.
What is the most popular episode on Content and Conversation: SEO Tips from Siege Media?
The episode title 'Zero Volume Keywords w/ Abby Gleason' is the most popular.
What is the average episode length on Content and Conversation: SEO Tips from Siege Media?
The average episode length on Content and Conversation: SEO Tips from Siege Media is 34 minutes.
How often are episodes of Content and Conversation: SEO Tips from Siege Media released?
Episodes of Content and Conversation: SEO Tips from Siege Media are typically released every 13 days, 7 hours.
When was the first episode of Content and Conversation: SEO Tips from Siege Media?
The first episode of Content and Conversation: SEO Tips from Siege Media was released on Oct 27, 2020.
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