Content and Conversation: SEO Tips from Siege Media - Zero Volume Keywords w/ Abby Gleason

Zero Volume Keywords w/ Abby Gleason

08/17/22 • 42 min

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Content and Conversation: SEO Tips from Siege Media

Show Notes:

00:10: Welcome Abby Gleason, SEO Product Manager at Scribd
00:40: What does “zero volume” keywords mean? Why are they a good strategy?
2:22: Why zero volume keywords is creating a buzz
5:29: How do you find zero volume keywords that actually drive traffic?
8:26: Zero volume case study outcomes
9:15: Discovering zero volume keywords by industry
11:06: How to convince stakeholders of zero volume search topics
15:00: What type of investment makes sense for this strategy?
17:36: Zero volume case study outcomes
21:01: Low search volume can equal bottom funnel keywords<>/li>
24:33: Using competitors to your advantage and keyword frameworks
26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?
29:23: The importance of quality over everything
32:25: Audience research vs. keyword research
33:56: Zero volume case study outcomes
37:27: What Abby is excited about in SEO and content marketing

Show Links:

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Show Notes:

00:10: Welcome Abby Gleason, SEO Product Manager at Scribd
00:40: What does “zero volume” keywords mean? Why are they a good strategy?
2:22: Why zero volume keywords is creating a buzz
5:29: How do you find zero volume keywords that actually drive traffic?
8:26: Zero volume case study outcomes
9:15: Discovering zero volume keywords by industry
11:06: How to convince stakeholders of zero volume search topics
15:00: What type of investment makes sense for this strategy?
17:36: Zero volume case study outcomes
21:01: Low search volume can equal bottom funnel keywords<>/li>
24:33: Using competitors to your advantage and keyword frameworks
26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?
29:23: The importance of quality over everything
32:25: Audience research vs. keyword research
33:56: Zero volume case study outcomes
37:27: What Abby is excited about in SEO and content marketing

Show Links:

Previous Episode

SEO Strategies for International Expansion w/ Brodie Clark

Show Notes:

00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant
1:42: Brodie’s best strategies for expanding SEO Internationally
3:54: How much does existing equity “transfer” to international markets using hreflang (ex. /us/)?
5:37: Why automatic redirection isn’t a good idea
7:30: Expanding domains is a long-term game, link signals
9:54: Advice for sites that aren’t well-established
11:50: Is a link building strategy necessary?
17:05: The highest value links globally
20:27: What was the effect on Google Penguin in Australia?
26:00: Brodie’s SEO consulting playbook
33:45: Are audits necessary? Why choosing the right client matters
41:56: Tips for new SEO consultants

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Next Episode

Google’s Helpful Content Update: Predictions and Next Actions

Show Notes:

00:39: What is the Google Helpful Content update?
1:40: What we think Google is trying to fix (Ross’ prediction)
7:00: Potential collateral damage, what to be aware of moving forward
10:01: How excessive word count plays a part
12:39: Create content that solves the problem, instead of just answering the query
14:10: Our overall recommendation with Google updates