Content and Conversation: SEO Tips from Siege Media - How to Brainstorm Content Effectively [B2B + B2C]

How to Brainstorm Content Effectively [B2B + B2C]

06/30/21 • 23 min

Content and Conversation: SEO Tips from Siege Media

Show Notes:

0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead
1:50: The definition of “brainstorming”
2:08: The brainstorming process at Siege Media
3:16: Group dynamics when thinking creatively
3:58: How Siege Media’s brainstorming has improved over time
4:46: Producing ideas–best tools to use for brainstorming
6:40: The power of Reddit, how to use it effectively
7:41: Why platforms like “The Pudding” are beneficial
8:02: Breaking up B2B and B2C ideas
9:05: How to brainstorm for niche industries
9:34: Promotable vs. SEO topics
11:01: What type of content does well in B2B markets?
12:49: How do you brainstorm for a mature content strategy?
14:13: Best criteria for a content revamp
15:29: How to look for passive link opportunities
18:09: What is the Keyword Opposition to Benefit (KOB) analysis?
20:23: What does the future of brainstorming look like?

Show Links:

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Show Notes:

0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead
1:50: The definition of “brainstorming”
2:08: The brainstorming process at Siege Media
3:16: Group dynamics when thinking creatively
3:58: How Siege Media’s brainstorming has improved over time
4:46: Producing ideas–best tools to use for brainstorming
6:40: The power of Reddit, how to use it effectively
7:41: Why platforms like “The Pudding” are beneficial
8:02: Breaking up B2B and B2C ideas
9:05: How to brainstorm for niche industries
9:34: Promotable vs. SEO topics
11:01: What type of content does well in B2B markets?
12:49: How do you brainstorm for a mature content strategy?
14:13: Best criteria for a content revamp
15:29: How to look for passive link opportunities
18:09: What is the Keyword Opposition to Benefit (KOB) analysis?
20:23: What does the future of brainstorming look like?

Show Links:

Previous Episode

Lessons From Building a 100-Person Content Marketing Team

Show Notes:

0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media
0:44: Growing from 1-100 people, what's the secret to retention?
3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?
4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business
6:11: Why inclusive access to education and training is best for everyone
7:15: What do you contribute to Siege's design team success?
8:36: The commitment to video and its influence on content strategy
9:54: Differences in retention rates in CMS vs. Designers
10:54: How did you develop a process to determine if a client is right for our services?
13:01: What brought ESG initiatives to high-priority?
14:57: You've developed a culture of open-source knowledge. Why?
16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?
17:09: How has SiegeLearn affected business both internally and externally?
18:12: Do you plan to be CEO forever?
18:25: Drew's plan to take over as CEO and stories of his first interview at Siege

Show Links: