Content and Conversation: SEO Tips from Siege Media - What SEOs Can Learn from NerdWallet's S-1

What SEOs Can Learn from NerdWallet's S-1

11/10/21 • 14 min

Content and Conversation: SEO Tips from Siege Media

Show Notes:

00:22: Disclaimer: Not investment advice! But, still important
00:38: What can we learn from NerdWallet’s traffic history
1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today
3:36: Why multiple strategies can help combat unexpected traffic hits
4:04: NerdWallet’s “sin” in syndication
5:07: How top-of-funnel reach has contributed to NerdWallet’s success
5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win”
7:03: How NerdWallet bets on quality, vulnerability to Google
7:53: Is it alright to be dependent on Google?
8:27: How younger companies can leverage their funding rounds for links and press
9:38: Solving for Quick Answers is still crucial
10:31: The risk of Google taking over tools
11:56: NerdWallet’s privacy and security concerns
13:33: What it means when a billion dollar company is built on SEO and content
14:23: When can we expect a Siege Media IPO on the markets?

Show Links:

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Show Notes:

00:22: Disclaimer: Not investment advice! But, still important
00:38: What can we learn from NerdWallet’s traffic history
1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today
3:36: Why multiple strategies can help combat unexpected traffic hits
4:04: NerdWallet’s “sin” in syndication
5:07: How top-of-funnel reach has contributed to NerdWallet’s success
5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win”
7:03: How NerdWallet bets on quality, vulnerability to Google
7:53: Is it alright to be dependent on Google?
8:27: How younger companies can leverage their funding rounds for links and press
9:38: Solving for Quick Answers is still crucial
10:31: The risk of Google taking over tools
11:56: NerdWallet’s privacy and security concerns
13:33: What it means when a billion dollar company is built on SEO and content
14:23: When can we expect a Siege Media IPO on the markets?

Show Links:

Previous Episode

Representation in Design and Content Marketing

Show Notes:

00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
00:56: Why Darin created an agency-wide presentation on “Representation in Design”
2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
3:01: Checking the biases of your business and colleagues
4:33: How to combat fear of representing things “wrong”
6:50: The importance of keeping others accountable
8:13: What to do when clients give pushback
11:44: How “checking boxes” for diversity can result in tokenism
12:31: Designing “real” people and why representation is more than just race
14:47: Giselle’s inspiration for illustration and graphic design
15:44: Why audiences are supporting businesses they believe in
16:10: How to improve your content marketing through writing
17:10: Improve your education on representation internally first
17:33: Supporting the greater good is good for business
17:50: Closing thoughts and resources

Show Links:

Next Episode

Contrarian Content Marketing with SparkToro’s Amanda Natividad

Show Notes:

00:30: How Amanda built Fitbit’s B2B marketing strategy
2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator”
5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency
8:48: How to build a successful podcast
10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed)
12:49: Integrating personal branding with your company
13:28: What are the best KPIs for building inbound marketing and user acquisition?
15:09: Give users evergreen resources, SparkToro’s virtual event series, “Office Hours”
17:59: Understanding your audience
19:31: The benefits to implementing a contrarian content marketing strategy
20:29: How to expand your content to multiple platforms and formats
22:28: Learn from the “recap strategy,” solving your own problems first
22:49: How to leverage agencies to use your tool
24:55: The #1 converting piece of content for SparkToro, “Fake Follower Audit”
26:01: Learn more from Amanda after this podcast