Why You Can't "Test" Content Marketing

Content and Conversation: SEO Tips from Siege Media

09/15/21 • 12 min

Show Notes:

0:53: The philosophy behind testing content marketing
1:39: Why we don’t do short engagements
2:25: How building a recognizable brand plays a part
3:03: Best-in-class content = time
3:44: The timeline from first day of engagement to ranking page 1
6:19: Difference in timeline for a low-authority website
7:36: How to deal with clients new to content marketing
8:58: Case study examples
10:24: Why six months is the magic number
11:01: How you know your content isn’t working

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

09/15/21 • 12 min

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