Why You Can't "Test" Content Marketing

Show Notes:

• 0:53: The philosophy behind testing content marketing
• 1:39: Why we don’t do short engagements
• 2:25: How building a recognizable brand plays a part
• 3:03: Best-in-class content = time
• 3:44: The timeline from first day of engagement to ranking page 1
• 6:19: Difference in timeline for a low-authority website
• 7:36: How to deal with clients new to content marketing
• 8:58: Case study examples
• 10:24: Why six months is the magic number
• 11:01: How you know your content isn’t working

Show Links:

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