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Community College Marketing Master Class

Community College Marketing Master Class

Interact Communications

Marketing for community colleges is tough! But after 25 years of working solely with two-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.
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Top 10 Community College Marketing Master Class Episodes

Goodpods has curated a list of the 10 best Community College Marketing Master Class episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Community College Marketing Master Class for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Community College Marketing Master Class episode by adding your comments to the episode page.

Community College Marketing Master Class - 3 Easy-to-Implement Strategies for Stopping Summer Melt

3 Easy-to-Implement Strategies for Stopping Summer Melt

Community College Marketing Master Class

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06/05/19 • 16 min

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Community College Marketing Master Class - 7 Persuasion Tips for Generating Stakeholder Buy-In

7 Persuasion Tips for Generating Stakeholder Buy-In

Community College Marketing Master Class

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05/16/19 • 12 min

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Community College Marketing Master Class - Building Marketing Plans with Data and Heart

Building Marketing Plans with Data and Heart

Community College Marketing Master Class

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07/12/19 • 19 min

Director of Public Relations and Marketing at South Texas College, Daniel A. Ramirez, joins Interact Communications Founder and CEO, Pam Cox-Otto for a discussion on using data to build marketing plans and other marketing survival tips.

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Community College Marketing Master Class - Taking a Deep Dive into Digital Marketing

Taking a Deep Dive into Digital Marketing

Community College Marketing Master Class

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03/08/20 • 44 min

Chris Walker, vice president of Interact Communications, is an award-winning marketer and digital leader who has nearly 20 years of agency experience with a focus on web development, digital strategy, and media.
In this episode, Chris and Cheryl discuss the evolving world of digital marketing and how colleges can utilize the latest tools to maximize results.

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Community College Marketing Master Class - How to Calculate ROI to Drive Stakeholder Buy In

How to Calculate ROI to Drive Stakeholder Buy In

Community College Marketing Master Class

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04/21/19 • 22 min

Ashley Etchison, Director of Strong Workforce Strategic Communications and Marketing for the Inland Empire Desert Region Consortium, joins Interact President Cheryl Broom for an in-depth discussion about the development of their highly-successful “Ready” brand and viewbook, and how Etchison calculates ROI to drive stakeholder buy-in across the Inland Empire’s 12 different community colleges.

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Community College Marketing Master Class - Everything Your College Needs to Know About TikTok

Everything Your College Needs to Know About TikTok

Community College Marketing Master Class

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03/25/21 • 46 min

On this episode of the Community College Marketing MasterClass, Interact Content Manager Wyatt Otto and friends discuss TikTok, the newest social media platform sweeping the nation. They discuss how TikTok works, best practices, and how community colleges can best be using it.
This week’s guests are Sara Sampey, lead videographer at Interact; Jamie Wagner, executive director of Media Prefs; Amy Hazelhurst, senior internet marketing consultant at ReachLocal; and the fabulous marketing and public relations team at Cape Fear Community College: Sonya Johnson, Julie Martin, and Erin Fabian.

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Community College Marketing Master Class - The Student Retention Problem: What Colleges Need to do Now to Address It.
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09/04/20 • 23 min

Creating an environment at your college that will retain students and developing communications that will inspire and build their resilience are both part of the mission-critical jobs at community colleges. In this episode, Interact's CEO Dr. Pamela Cox-Otto and her good friend Dr. Susan Hatfield, who is a 30-year veteran of researching student motivations around retention and is currently a senior consultant with the Higher Learning Commission, discuss retention and where colleges need to focus now.

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Community College Marketing Master Class - Top Trends of 2019 and What to Expect in 2020

Top Trends of 2019 and What to Expect in 2020

Community College Marketing Master Class

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12/19/19 • 35 min

It's been a productive year, and as we reflect on it, we can see so much has changed in the world of community colleges in such a short period of time. Looking ahead to 2020, we are expecting even more big things to come, and there are several clues from this year that help us formulate those predictions.
In this episode, Dr. Pamela Cox-Otto, CEO of Interact, and Cheryl Broom, president of Interact, share the top community college trends of 2019 and tell you what should be on your radar in the new year.
Show Notes:
17:00 - Schoolcraft College
35:05 - *Date To Be Confirmed*
[email protected]
[email protected]
[email protected]

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Community College Marketing Master Class - Next-Level Conferencing

Next-Level Conferencing

Community College Marketing Master Class

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09/12/19 • 15 min

New to the conferencing game? No sweat! In this episode, Jeff Ebbing, director of marketing and communications for Southeastern Community College in Iowa, joins Pam Cox-Otto, founder and CEO of Interact Communications, for a discussion on how to make the most of your experience while at conferences.

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Community College Marketing Master Class - That Was Unexpected! How to Prepare for a Crisis and How to Respond
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11/20/19 • 31 min

Scott Summerfield is a principal of SAE Communications, an organization that has provided communications counsel, media relations, and Joint Information Center management for many of California's most challenging recent crises, including the 2019 Conception dive boat tragedy, 2017 Thomas fire, and 2014 Isla Vista shootings. In this episode, Scott and Cheryl discuss the challenges of dealing with crisis situations as well as the best practices for handling crisis communications.

Show Notes:

Scott's email: [email protected]

SAE Communications website: saecommunications.com

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FAQ

How many episodes does Community College Marketing Master Class have?

Community College Marketing Master Class currently has 45 episodes available.

What topics does Community College Marketing Master Class cover?

The podcast is about Higher Education, Marketing, Social Media, Leadership, Content Marketing, College, Public Relations, How To, Podcasts, Education, Social Sciences, Science, Digital Marketing and Communications.

What is the most popular episode on Community College Marketing Master Class?

The episode title 'Next-Level Conferencing' is the most popular.

What is the average episode length on Community College Marketing Master Class?

The average episode length on Community College Marketing Master Class is 33 minutes.

How often are episodes of Community College Marketing Master Class released?

Episodes of Community College Marketing Master Class are typically released every 21 days.

When was the first episode of Community College Marketing Master Class?

The first episode of Community College Marketing Master Class was released on Apr 2, 2019.

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