The Student Retention Problem: What Colleges Need to do Now to Address It.

09/04/20 • 23 min

Community College Marketing Master Class

Creating an environment at your college that will retain students and developing communications that will inspire and build their resilience are both part of the mission-critical jobs at community colleges. In this episode, Interact's CEO Dr. Pamela Cox-Otto and her good friend Dr. Susan Hatfield, who is a 30-year veteran of researching student motivations around retention and is currently a senior consultant with the Higher Learning Commission, discuss retention and where colleges need to focus now.

Previous Episode

Be a Better Listener: How to Welcome Students of All Backgrounds, Share Their Stories, and Support Them in Their Educational Journeys

MiraCosta College Academic Counseling Department Co-Chair Dr. Adrean Askerneese works face-to-face with students every day. He has a doctorate degree and Master of Arts in marriage and family counseling from USC, a Master of Science from SDSU, and a bachelor’s degree from Point Loma Nazarene. He was also recently honored for his work with student athletes and is a driving force for equity and social justice at his college.

In this episode, Dr. Askerneese shares his personal story about starting college. He and Cheryl Broom also discuss how critical it is to listen to students so you can tell their stories with respect, support them, and show that they and students of all backgrounds matter.

Next Episode

Funding Foundations: How to Develop Resources to Support Students during a Pandemic

Just like our students, our community colleges are struggling to maintain the resources they need during this critical time. State budgets are uncertain, and many colleges are facing budget cuts, layoffs, and furlough, all while trying to support our students—many of whom are facing food and housing insecurity. Join Dr. Pam Cox-Otto and Oakland Community College’s Vice Chancellor for Advancement Dan Jenuwine as they discuss the important role of your college foundation in helping students stay students.