Next-Level Conferencing

09/12/19 • 15 min

Community College Marketing Master Class

New to the conferencing game? No sweat! In this episode, Jeff Ebbing, director of marketing and communications for Southeastern Community College in Iowa, joins Pam Cox-Otto, founder and CEO of Interact Communications, for a discussion on how to make the most of your experience while at conferences.

Previous Episode

The Business of Building Community Relationships

Community colleges are structured to respond to community needs, and in order to meet those needs and train students for good-paying careers in the community, colleges must understand the types of industries in their service areas and how likely those industries and local businesses are to hire their students. In addition to this, we also know local business leaders sit on college advisory and foundation boards, donate to scholarships, and lend their expertise in classrooms. So, building strong relationships with these key stakeholders is absolutely essential to the success of colleges.
In this episode of Interact's Community College Marketing MasterClass, Cheryl Broom of Interact and Scott Ashton of the Oceanside Chamber of Commerce discuss ways to better engage with local businesses and build stronger relationships with them.

Next Episode

Translating Complex Subjects into Compelling Stories

When people become very specialized in their field of study, they can suffer from the curse of knowledge and find it difficult to explain complex subjects. In order to make these subjects more digestible to readers, it's critical that communicators ask the right questions and find the stories within the story. The next step is making those stories understandable and relatable to a larger audience.
In this episode, Tiffany Fox, director of communications at UC San Diego, and Cheryl Broom, president of Interact Communications, discuss strategies for making stories about complicated topics more accessible for readers.

Community College Marketing Master Class - Next-Level Conferencing

Transcript

Announcer00:00:00.330

Marketing for community colleges is tough, but after 20 years of working solely with two-year technical and community colleges, we've learned a few things. Now we want to share them with you. Welcome to the Community College Marketing MasterClass podcast. If you're looking for expert insights from industry experts, you've come to the right place. Bringing more than three decades of marketing and communications experience, please welcome your host