Community College Marketing Master Class - Taking a Deep Dive into Digital Marketing

Taking a Deep Dive into Digital Marketing

03/08/20 • 44 min

Community College Marketing Master Class

Chris Walker, vice president of Interact Communications, is an award-winning marketer and digital leader who has nearly 20 years of agency experience with a focus on web development, digital strategy, and media.
In this episode, Chris and Cheryl discuss the evolving world of digital marketing and how colleges can utilize the latest tools to maximize results.

Previous Episode

What Marbles (and Data) Can Tell Us About Forming Connections in the Digital Space

Erin Green, director of digital marketing strategy (DMS) enablement at LOCALiQ, is an expert in marketing in the digital space and is fluent in speaking “nerd.” She is a nationally recognized speaker, award-winning marketer and sales leader, and has worked with a number of leading organizations including Nike, FedEx, and Susan G. Komen. She’s also been a featured speaker for organizations like Google and Facebook.

In this episode, Erin and Cheryl discuss influenceable moments and how colleges can leverage those moments in the digital space to form stronger connections with audiences.

Show Notes:
To view the presentation from the National Council for Marketing and Public Relations District 1 conference in Providence, click here.

Next Episode

COVID-19 Crisis Communications for Colleges Webinar

With COVID-19 impacting community colleges, Interact Communications decided to put together a live webinar with crisis communications expert Scott Summerfield with SAE Communications, Interact CEO Dr. Pam Cox-Otto, and Interact president Cheryl Broom.

The presentation covered:

Higher education and local agency communications response trends
Crisis communications best practices that ensure the community stays informed
Media relations tips to communicate ongoing challenges
Internal communications tips to keep staff and faculty informed and supportive
What’s next: From commencement cancellations to declining enrollment, what you can do now to prepare

After the initial presentation, there was about an hour of Q&A. The webinar was held at 10 a.m. PDT / 12 p.m. CDT on Thursday, March 19th.
To access the presentation and watch the webinar, click here.

Community College Marketing Master Class - Taking a Deep Dive into Digital Marketing

Transcript

Announcer: 0:00
Marketing for community colleges is tough. But after 20 years of working solely with two year technical and community colleges, we've learned a few things. Now we want to share them with you. Welcome to the Community College Marketing MasterClass Podcast. If you're looking for expert insights from industry experts, you've come to the right place. Bringing more than two decades of marketing and communications experience, please welcome your host and Interact