140: This Email Marketing Strategy Boosted My Podcast Downloads and Subscribers
09/17/24 • 26 min
Do you have an email marketing strategy for your podcast? In today’s episode, I’m sharing how I have revamped my email marketing strategy and the difference that it has made in my podcast listenership.
Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Time-stamps:
I started taking my email list seriously (2:14)
Starting with my welcome sequence (3:24)
Driving my audience to my episodes (5:39)
Sending past subscribers through the sequence (6:52)
Shifting the way I write my newsletters (10:57)
Three considerations for impactful emails (13:38)
What link to use in your email (14:52)
Do you have to talk about your episode every single week? (19:12)
Mentioned in This Episode:
Women In Podcasting Awards: gaffincreative.com/wip
Podlinks: gaffincreative.com/podlinks
Flodesk: gaffincreative.com/flodesk
Hoppy Copy: gaffincreative.com/hoppycopy
Episode 133 Make It Easy for Your Listeners to Find Your Podcast: gaffincreative.com/133-make-it-easy-for-your-listeners-to-find-your-podcast
Instagram: instagram.com/hayleegaffin
Connect with Haylee:
Review the Transcript: https://share.descript.com/view/zJJk2vrkErD
Hosted on Acast. See acast.com/privacy for more information.
Do you have an email marketing strategy for your podcast? In today’s episode, I’m sharing how I have revamped my email marketing strategy and the difference that it has made in my podcast listenership.
Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Time-stamps:
I started taking my email list seriously (2:14)
Starting with my welcome sequence (3:24)
Driving my audience to my episodes (5:39)
Sending past subscribers through the sequence (6:52)
Shifting the way I write my newsletters (10:57)
Three considerations for impactful emails (13:38)
What link to use in your email (14:52)
Do you have to talk about your episode every single week? (19:12)
Mentioned in This Episode:
Women In Podcasting Awards: gaffincreative.com/wip
Podlinks: gaffincreative.com/podlinks
Flodesk: gaffincreative.com/flodesk
Hoppy Copy: gaffincreative.com/hoppycopy
Episode 133 Make It Easy for Your Listeners to Find Your Podcast: gaffincreative.com/133-make-it-easy-for-your-listeners-to-find-your-podcast
Instagram: instagram.com/hayleegaffin
Connect with Haylee:
Review the Transcript: https://share.descript.com/view/zJJk2vrkErD
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
139: How Vulnerable Should I Be On My Podcast?
How vulnerable should you really be on your podcast? In today’s episode, I’m sharing why you as a business owner should get vulnerable for your audience, plus best practices for doing so.
Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.
Clocking In with Haylee Gaffin is a podcast about podcasting and is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Time-stamps:
The fine line of vulnerability (1:55)
Why it depends on your audience (3:11)
The four categories of vulnerability (4:13)
The oversharer (5:01)
Sharing where necessary (6:19)
Spinning your failures into lessons (8:34)
Never sharing (10:52)
My vulnerable episodes (13:19)
Mentioned in This Episode:
093: Giving Up a Dream that No Longer Serves You: gaffincreative.com/giving-up-a-dream-that-no-longer-serves-you
086: Be All There: gaffincreative.com/be-all-there
020: How We Paid Off Our House in Five Years; gaffincreative.com/how-we-paid-off-our-house-in-five-years
014: Overwhelmed? You Can Take A Break: gaffincreative.com/overwhelmed-you-can-take-a-break
Connect with Haylee:
Review the Transcript: https://share.descript.com/view/p8PHmcpfVp1
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
141: Podcast SEO: Strategies for Podcast Players & Blog Posts
Can SEO have an impact on your podcast success? In today’s episode, I’m sharing how to optimize both your website and your podcast players for better SEO and greater results for your podcast.
Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Review the Important Sections:
How SEO enhances your podcast (2:30)
Your description, show notes, and blog post (4:37)
Podcast players (7:18)
Website SEO (11:39)
Optimizing your blog posts (14:01)
SEO tools (18:34)
Common misconceptions around SEO (20:00)
Podcast Resources:
Ausha: https://www.ausha.co/
Women In Podcasting Awards: gaffincreative.com/wip
Connect with Haylee:
Review the Transcript: https://share.descript.com/view/LzJbs8GkSNb
Hosted on Acast. See acast.com/privacy for more information.
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