Episode 16: The digital divide
06/11/20 • 25 min
Marketing’s tech troubles persist
This podcast will:
• Expose the severe skills shortage in digital marketing
• Explore the generational divide between skilled Millennials and inexpert Gen X
• Propose strategies to improve skills and maximise digital marketing opportunities
Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Marketing Director, CIM and Daniel Rowles, Chief Executive, Target Internet
Recorded: Thursday 04 June 2020 11:00 BST
Marketing’s tech troubles persist
This podcast will:
• Expose the severe skills shortage in digital marketing
• Explore the generational divide between skilled Millennials and inexpert Gen X
• Propose strategies to improve skills and maximise digital marketing opportunities
Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Marketing Director, CIM and Daniel Rowles, Chief Executive, Target Internet
Recorded: Thursday 04 June 2020 11:00 BST
Previous Episode
Episode 15: Inside the data revolution
The secret stories of consumer behaviour
This podcast will:
• Outline the tools behavioural scientists use to predict consumer trends post-lockdown
• Examine whether patterns developed in the lockdown will endure or expire
• Explore the impacts of the data revolution on marketers
Host: Ben Walker, Head of Media, LID Business Media
Guests: Patrick Fagan, Chief Science Officer, Capuchin and Graham Hansell, Course Director, CIM
Recorded: Thursday 21 May 2020 13:00 BST
Next Episode
Episode 17: Marketing the great unlock
Getting consumers back into the wild
This podcast will:
• Explore the psychology behind replacing consumer fear with consumer confidence
• Explore the simple and evergreen techniques required to help customers out of lockdown
• Examine the diverse goals of sectors that have been affected differently by the lockdown
Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications and Ally Lee-Boone, Content and Engagement Executive, CIM
Recorded: Thursday 18 June 2020 11:00 BST
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