CIM Marketing Podcast

What are the consequences of the new ASA regulations on gendered advertising?

This podcast will:
• Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads
• Examine whether the regulations are fit for purpose in the digital age
• Ask whether the rules will eliminate – or exacerbate – harmful online content

Host: Ben Walker, Head of Media, LID Business Media
Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM
Recorded: Friday 20 September 2019 12:00 BST

CIM’s recent CMO 50 report uncovered how confident CMOs and marketing directors feel about the future, and revealed the big issues that are keeping them up at night. In this episode, hear from CIM’s marketing director, Gemma Butler, and head of PR, James Delves, as they discuss their views on the report with host Ben Walker. Together, they explore how marketing was affected by the pandemic and reveal the key challenges to future success.

This podcast was recorded on Thursday 2 September at 12:00 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening.

Is Instagram the new CV? In this episode, discover how young people are getting ahead by building personal brands using social media. Explore how to get started with ‘Brand Me’, including insight into how Instagram is an important platform for marketing yourself. Join special guests Pippa Evans and Molly MacArthur, who discuss the pitfalls to avoid when creating ‘Brand Me’ and how they can be mitigated.

This podcast was recorded on Thursday 16 September at 12:30 BST.

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter @CIM_Marketing or Instagram @cim_marketing. Thanks for listening.

Marketing’s tech troubles persist

This podcast will:

• Expose the severe skills shortage in digital marketing
• Explore the generational divide between skilled Millennials and inexpert Gen X
• Propose strategies to improve skills and maximise digital marketing opportunities

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Marketing Director, CIM and Daniel Rowles, Chief Executive, Target Internet

Recorded: Thursday 04 June 2020 11:00 BST

Fear, fakes, and futurism in artificial intelligence

This podcast will:

• Show how marketers can use AI to enhance their work

• Reveal how to achieve authenticity with artificial output

• Explore the ethics of using AI in marketing

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.