Episode 2: The sexist ad trap

10/03/19 • 19 min

What are the consequences of the new ASA regulations on gendered advertising?

This podcast will:
• Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads
• Examine whether the regulations are fit for purpose in the digital age
• Ask whether the rules will eliminate – or exacerbate – harmful online content

Host: Ben Walker, Head of Media, LID Business Media
Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM
Recorded: Friday 20 September 2019 12:00 BST

Host: Ben Walker, Head of Media, LID Business Media
Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM
Recorded: Friday 20 September 2019 12:00 BST

Previous Episode

Episode 1: England’s golden summer of sport

How did marketers exploit England’s golden summer of sport for maximum business advantage?

This podcast will:
• Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final
• Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney
• Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham

Host: Ben Walker, Head of Media, LID Business Media
Guest: James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 5 September 2019 12:00 BST

Next Episode

Episode 3: Fashion – the fast and the furious

Will fast fashion survive the climate crisis?

This podcast will:
• Explore Ariana Grande’s legal challenge to troubled retailer Forever 21
• Examine the marketing secrets of booming competitor boohoo.com
• Ask whether fast fashion will be hit by public anger over its impact on the environment.

Host: Ben Walker, Head of Media, LID Business Media
Guest: Ally Lee-Boone, Content and Engagement Executive, CIM and Niki Mullin, fashion lover.
Recorded: Friday 4 October 2019 12:00 BST