
Episode 103: How AI can supercharge your 2025
01/30/25 • 37 min
AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption.
This podcast will:
• Show how AI can eliminate mundane tasks and save time and money
• Explore how AI adoption can unleash marketers’ creativity
• Reveal why young marketers are driving AI change in marketing
This episode features:
- Emma Flinter, Marketing Transformation Lead, UK & Ireland, IBM
- Jay Trestain, Global Lead for the Intelligent Content Supply Chain & Marketing Transformation, IBM
AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption.
This podcast will:
• Show how AI can eliminate mundane tasks and save time and money
• Explore how AI adoption can unleash marketers’ creativity
• Reveal why young marketers are driving AI change in marketing
This episode features:
- Emma Flinter, Marketing Transformation Lead, UK & Ireland, IBM
- Jay Trestain, Global Lead for the Intelligent Content Supply Chain & Marketing Transformation, IBM
Previous Episode

Episode 102: How to gain customers’ trust
This podcast will:
• Explore the factors that foster trust with your customers
• Show why brands use Christmas to gain trust throughout the year
• Reveal the trade secrets of building brand loyalty in your company
Featuring Alicia Skubick, chief customer officer, Trustpilot.
Next Episode

Episode 104: WFH, RTO and talent trends
This podcast will:
- Ask whether the return-to-office trend is a short-term blip
- Show how to identify new talent inside your own company
- Explore how marketing roles are evolving amid the AI revolution
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