CC 076 | Best of Episode - Increasing Your PVA - With Dr. Tory Robson

08/16/16 • 38 min

ChiroCandy: THE Chiropractic Marketing Podcast

This week is a "Best of" episode where we look back at a popular, and valuable previous episode/interview. This is the Dr. Tory Robson interview from episode number 12, "How To Increase Your PVA."

This week we visit with Dr. Tory Robson of Winner's Edge Consulting.

Dr. Robson graduated from Montana State University while simultaneously serving a 6 year term in the US Air Force. Being turned-on to chiropractic, he then graduated from NWHSU in 1995. Robson has personally designed and owned 5 chiropractic practices plus designed and revamped countless others for DCs all over the country.

Due to demand from the profession, Robson created WINNERSEDGE Chiropractic Consulting to teach his innovative and time tested systems. Every week he consults as many as 100 DC’s from all over the country and helps them create practices and personal lives of highest level in the profession today.

His Chiropractic Success Video Series reaches thousands of DC’s around the world every month. He has produced more than 500 Chiropractic Success Videos, authored 20 True Chiro Success Audio Sets. He is the Author of "The Image Doctor" How your Self Image is the key to your Success and the CD Workbook set titled, “The 7 Pillars of Personal and Professional Success.” Plus has created the TRUE Chiro Success Seminar and Training Series consisting of 14 chiropractic success events each year including the one of a kind WINNERSEDGE DC Bootcamp. In addition, Robson has over 5000 coaching calls each year guiding and inspiring chiropractors to serve their communities at their best.

Robson consults and still practices out of his office in Eden Prairie Minnesota. He is committed to helping DC's build the smartest, most efficient, credible, and most successful practices in the world while simultaneously enjoying greatness in all areas of life.

Tory delivered such great value for almost an hour. Because of that, this interview will be broken down into a 2-part episodes.

In this episode, the focus is on how to increase your PVA (Patient Visit Average).

Increasing Your PVA:

1. Debt Elimination - DC killer - business card = Pay Some Now (Function Keys) - list all debts - smallest debt (regardless of % rates) = attack = Pay some daily

2. Treatment Time Limitation - 240 minutes mornings/weeks - 120 afternoon (720 (?) minutes per week seeing pst) - Focus on quality | Limited volume

3. Teach you a sentence: “Re-sign Language” - growth of your practice hinges on PVA Increase 5- 10 - NP = 3 points of tension: - Asking them to come in: Initial Consult - Report of Findings: Tell them “Let’s Do This...” "Let's get you rescheduled..." - Getting them to stay: Wellness

Secret sentence to make an extra 50-100K this year:

“(If) You had it your way, how often would you go to the chiropractor, don’t say everyday like most people do. Of course around here we all go once a week now what would you do?”

You had it your way - How often would you go to the chiropractor - Don't say everyday like most people do - Of course, around here we all go once a week now - What would you do?

Previous Episode

CC 075 | 3 Chiropractic Marketing Funnels - Interview With Dr. Chad Woolner

Today, Billy talks with Dr. Chad Woolner about 3 chiropractic marketing funnels.

Dr. Chad Woolner began his Chiropractic practice in 2009. Right smack in the middle of one of the worst recessions in our country’s history. During those first few years he struggled to find marketing strategies that actually worked. He hired some of the supposedly best chiropractic consulting groups in the industry. He worked their systems only to find that their systems were ineffective, outdated, and irrelevant. It was right at this time that he decided to devote himself to seeking out strategies that really worked. After years of blood, sweat and tears, he has created a proven system that generates consistently high numbers of quality new patients each month into his practice. He has studied with the best of the best when it comes to business and marketing.

As a result of countless hours of study, implementation, testing and tweaking he has developed cutting-edge online marketing strategies that have not only transformed his practice but other chiropractic practices throughout the nation as well.

In addition to this, he recently launched The Reboot Podcast which provides chiropractors with motivation, inspiration, strategies and tactics to help them succeed and thrive in this new economy.

He wants to ensure that no other chiropractor ever has to struggle the way he did by taking advice from so many of the big box chiropractic consulting groups that are so completely out of touch with what really works in today’s market. Currently he has launched a 3 Core Funnel Marketing system that he teaches in a free webinar.

In this Episode - 3 Chiropractic Marketing Funnels:

Reboot Funnel: 10-15 New Patients per month
Epic Funnel: 30+ New Patients per quarter
Proof Funnel: Steady monthly stream of New Patients

You can check out more at:

Chiro Funnel Secrets Webinar (chirocandy.com/chirofunnels* affiliate link)

RebootYourPractice.com

Next Episode

CC 077 | 4 Pillars of Chiropractic Success - Interview with Dr. Charles Ward

On today's show, Billy visits with Innate Legacy founder, Dr. Charles Ward. Listen as Dr.Ward shares the 4 pillars of a successful chiropractic practice.

Dr. Charles Ward has been a Chiropractic leader, coach and mentor to Chiropractors over the past 30 years. As a successful practicing Chiropractor, Dr. Ward developed a system in his office that was second to none. He teaches that successful system to Chiropractors today.

Success is in mastering the fundamentals, and Dr. Ward is known for teaching basic success principles that will take your practice and your life to a new level, and empower you to be the best you can be. He is known for his unique coaching style, focusing on personal identity.

One of his famous lines, “your practice will never outgrow your self-esteem”, speaks his philosophy of teaching. Dr. Ward is one of the most inspiring speakers on personal and practice growth in Chiropractic today. He is a frequent key note speaker for chiropractic seminars throughout the U.S. and Canada and has coached thousands of successful chiropractors the philosophy of chiropractic and its timeless principles.

4 Pillars of Chiropractic Success:

1. Marketing 2. Philosophy 3. Procedures & Systems 4. Mindset