ChiroCandy: THE Chiropractic Marketing Podcast

This is a special BONUS episode because I have a gift for you.... My 3 step Headache/Migraine marketing campaign (landing pages, video scripts and Facebook ads)!!!

Simply go to http://chirocandy.com/headachefunnel

I even include a training video to walk you through setting it up!

Join us on this episode where Billy Sticker visit's with TheRemarkablePractice.com Founder, Dr. Stephen Franson. Listen as Dr. Stephen discusses building the remarkable chiropractic practice.

Dr. Stephen Franson is a true champion of the Chiropractic Wellness Lifestyle. Steeped in over eighteen years of clinical practice, Franson’s interface with avibrant family practice affords him a unique prospective of what works in healthcare – and what doesn’t. As the owner operator of one of the most renowned wellness practices on the planet, he can be found in the trenches working with families that are looking for a better way to better health. He is an exceptional clinician, passionate teacher, coach and leader in the Chiropractic Profession.

Dr. Franson is the founder of The Remarkable Practice, an innovative coaching and consulting company that helps doctors create a remarkable practice as part of a remarkable life. Franson’s Remarkable Practice Academy is an innovative web-based, video-driven coaching and training resource for Chiropractors and their Teams.

Stephen is a committed trainer of “Remarkable Chiropractic Teams” – both in the field and in Chiropractic Colleges around the world. He founded the Save The Planet Club at multiple chiropractic colleges in the US - a hub for students that have a heart for the globalization of Principled Chiropractic care and service.

Franson is a sought-after international speaker, author and teacher of the Chiropractic Wellness Lifestyle. Stephen is a member of the Ultimate Achievers Club and an active speaker for EPOC, CORE, DCS, Band of Brothers and was the keynote at the 2013 CAA Development Forum in Sydney, Australia. He was voted one of the Most Influential Chiropractors under 40 in 2009.

Dr. Frans on’s vision for wellness extends well beyond the confines of his Beverly, Massachusetts practice. He is a certified CrossFit Coach and Paleo-Enthusiast. He is the co-creator of The Bonfire Health Program - a web-based Total Wellness Lifestyle Transformation Program, which serves to educate families in genetically congruent living for better health outcomes and more fulfilling lives.

A graduate of the University of Vermont (B.S.), Life Chiropractic College (D.C.) and a certified Gonstead Instructor, Dr. Franson has served as an extended faculty member at Life University, Palmer College and Northwestern College of Life Sciences. Franson Family Chiropractic opened in 1997 and grew to be one of the largest wellness clinics in the world.

Dr. Franson, his wife Camilla, and their two children, Sam and Emma Grace, live on the seacoast of New Hampshire, where he can pursue his passion of winter surfing and practice with his own family what he lovingly teaches his patients and clients to do – Live a Remarkable Life!

3 Chiropractic Practice Components - Attraction - Conversion - Retention

Your ability for Attraction is a reflexion of your Certainty. Your ability for Conversion is a reflection of your Conviction. And your ability for Retention is a reflection of your Clarity.

Team Building

More From Dr. Stephen Franson:

[email protected]

theremarkablepractice.com

Important Links:

The Ultimate Facebook Advertising Training Webinar: https://go.billysticker.com/fb-training

Billy interviews the Black Sheep DC founder, Dr. Jerry Kennedy. Listen as they discuss the 3 keys to successful chiropractic relationship marketing.

About Dr. Jerry Kennedy... In His Own Words:

I'm a nobody from nowhere. I’m not the highest paid marketing expert in the world. I have never racked in 80 new patients from a dinner talk. And I have never seen a thousand patients in a week (nor did I ever want to).

I did, however, spend 9 years operating a successful chiropractic practice and I’m a bit of a relationship marketing expert. I understand chiropractic patients. I know why they start care, why they choose to stick around and why they leave. That information is incredibly valuable for any chiropractor looking to grow a high-referral, high-retention practice.

I also like to teach, which is why in 2015 I created BlackSheepDC.com. It’s designed provide chiropractic marketing tips that help improve retention, increase retention and get new patients from the internet without selling chiropractic. So if that sounds like your cup of tea, be sure to plug in to the Black Sheep DC family. You will be glad you did.

In This Episode:

3 Keys To Any Successful Relationship

1. Break The Ice
2. Give Value
3. Follow Up

More From Dr. Kennedy:

The Weekly DC Podcast

The Weekly BS Newsletter

The BS Academy

The is a "Best of" episode. This interview originally aired as episode 056 and quickly became one of the most downloaded episodes of all chirocandy podcasts. Billy recorded a new intro and outro for this episode announcing some big news.

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In this week's episode of ChiroCandy, Billy interviews Dr. Josh Wagner of The Perfect Patient Funnel System.

Dr. Josh Wagner created a very profitable and stress free practice starting out with less than $5,000 in one of the most expensive neighborhoods in the world.

After being frustrated with chiropractic’s low public perception, drastically declining insurance coverage, being taught scripts for patients and coming off as a salesman while feeling uncertain about the best care to recommend...

He took a step back from the way Chiropractic has been preached to practice the past 30 years.

The way that made him feel uneasy in practice, not fully himself, and ultimately not in love with practicing, anymore.

It sparked the creation of The Perfect Patient Funnel System.

Listen as Billy and Dr. Josh Wagner answer the question, are visit number DC models going extinct?

In This Episode:

• Time Based Care Plans
• Communication
• New Practice Growth Strategies

More From Dr. Josh Wagner

Perfect Patient Funnel (affiliate link)

FaceBook.com/DrJoshWagnerDC

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3 Reasons Facebook Ads Aren't Working

Welcome back to another episode of Chiro Candy. I've got to tell you guys, this has en a little bit bittersweet. I've really missed doing these episodes, and at the same time, I have not, if that makes sense. For several years we did these every Tuesday, 5:00 AM Central Time a new episode came out. And I was unbelievably consistent with getting these done. And as our business started growing, and we got more and more clients, and the stress of just life, and work, and stuff began to add up. My wife would ask, what are some things that are stressing you out? And one was checking email. And she's like, well, look, why don't you have Renee do that? Which is one of our team members that helps out on the Facebook side of things. So she really became my assistant. Not only does she work in the Facebook side of the business, but she started checking my emails, and organizing that, and letting me know, hey, which ones I need to respond to, and so on and so forth. And that really helped. But we went, in January of this past year, of 2018, which is the same month we did the ChiroCandy Cruise, we were at about 60 offices we were working with doing Facebook.

That's not including all the offices, and doctors that we help write books and stuff for. But just the Facebook side of things, now we're well over 100 offices we're working with. And that happened in just a matter of months, we just doubled in size. And we hired a lot of new staff, and got our staff trained, and everybody's here local. We don't have anybody in India doing this. As a matter of fact, it's a lot of people we go to church with that work in the business with us now. So anyway, we worked on our systems, and our processes, and getting everything right. But I kind of gave myself permission to take a step back from doing the podcast. And I've got to tell you, for me, and this is a little bit selfish, but it was a nice break. It felt good. And we also had some issues. I don't know if some of you guys who listen to the show for a while may notice that we had some issues with the mic. I'd have people email me saying, oh my goodness, your last episode from 13 minutes to 16 minutes, your audio went almost completely silent. I mean, just issues like this.

And so, I'd replace the mic, and then the other mic was having issues, and it was just a stress point in my life that I was like, you know what? I'm giving myself permission to just not do this for a while. And then I've been traveling, speaking at different events, and it really has been great. People coming up to me saying, hey, what's going on? I miss the show. And even some big name influencers in the profession saying, Billy, dude, what's going on? Where's ChiroCandy? And so, we had last week's episode with Tabor, which the first episode we've done in quite some time. And so, now we're back. We are going to start doing these more regularly. And I even have a new podcast that I'm going to be starting, that I'm really excited about also. It's going to be a totally different genre, if you will. It's going to be called, The Blessed Entrepreneur. And it's going to be about, God wants us blessed to be a blessing. And the purpose of wealth is to help spread the gospel, and some really cool stuff we're going to be going over. But it's going to be more of an entrepreneur, internet marketing type podcast with a tilt on scripture. And not at all trying to use God to sell anything. That's not it.

It's more this mind set that some people have that you're supposed to be poor. That money is evil, and that's not the case at all. You can bless a lot more people when you have money, you can make a greater impact in the world when you have money. But you do that by serving as many people as you can. So anyway, that's going to be another podcast we're going to be doing here, launching really, really soon. So I'm excited about that. We're actually working on the website and stuff right now. But in this episode of ChiroCandy, let's go ahead and get into some meat. Some of the meat and potatoes. One of the things that I've noticed is, some of our most popular episodes are the ones where we talk about directly some tools when it comes to Facebook marketing, and what's working, and what's not working. And today we're going to cover three things, or three reasons that your Facebook ads are not working. Or whenever we talk to offices, and they're like, look, we tried this before, and Facebook just doesn't work. Well, we see the same things over, and over, and over again. And basically it comes down to these three things. The first one, whenever somebody says their Facebook is just not working. And whenever we say Facebook, we include Instagram in that as well.

When they say their marketing efforts just aren't working, it's because number one, there's no consistency. And I like to relate this to go into the gym. Or even in your diet and nutrition. All ri...