The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz
09/29/21 • 25 min
Lauren's website - http://theloft325.com/
Instagram - https://www.instagram.com/theloft325/
CONVERSATION HIGHLIGHTS:
02:20 - How to capture attention in the first 3 seconds of an ad
06:26 - Lauren explains her creative strategy for phone case brand Peel
10:28 - How Feat, an athletic brand, creates differentiation through creative ads
18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative
22:03 - Tools that Lauren recommends for DIY creative on a budget
Lauren's website - http://theloft325.com/
Instagram - https://www.instagram.com/theloft325/
CONVERSATION HIGHLIGHTS:
02:20 - How to capture attention in the first 3 seconds of an ad
06:26 - Lauren explains her creative strategy for phone case brand Peel
10:28 - How Feat, an athletic brand, creates differentiation through creative ads
18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative
22:03 - Tools that Lauren recommends for DIY creative on a budget
Previous Episode
How To Scale Your Team With a Team (at 7x Less than What You’d Normally Pay) with Yoni Kozminski
00:37 - How Yoni identified challenges of scaling growth at an agency
13:01 - How to avoid the most common pitfalls of hiring an offshore VA
17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 150
22:08 - The unit economics of a VA and how it compares to a full time employee
27:21 - Why founders need to understand where they spend their time, and how much that time is worth
Next Episode
What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye
Conversation Highlights:
01:54- The 3 main metrics that Chase focuses on for growth
06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant
15:15 - The challenges of building a compelling subscription DTC brand
17:45 - The content framework for User Generated Content at scale
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