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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Jeremy Biron, Gen Furukawa

Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
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Top 10 Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared Episodes

Goodpods has curated a list of the 10 best Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared episode by adding your comments to the episode page.

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie

How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

play

10/13/21 • 35 min

Highlights:

02:55 - How to identify the most profitable high-purchase-intent keywords

08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns

18:18 - How To Introduce Pains and Problems In A short video ad

23:58 - How Jeremy helped a brand overcome the challenge of getting banned on Facebook

Links:

Built To Scale: https://builttoscale.co/

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - The Technical Trifecta Your eCommerce Brand Needs: Speed, Security, Scalability - w/ Robert Rand

The Technical Trifecta Your eCommerce Brand Needs: Speed, Security, Scalability - w/ Robert Rand

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

play

03/03/21 • 43 min

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - How to Optimize Conversion Rates with Powerful Storytelling  - With Rishi Rawat

How to Optimize Conversion Rates with Powerful Storytelling - With Rishi Rawat

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

play

02/24/21 • 35 min

Learn more about Rishi's work and prolific content on Conversion Rate Optimization at: https://www.frictionless-commerce.com/

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - How To Identify Actionable Insights from your eCommerce Data with Dan LeBlanc

How To Identify Actionable Insights from your eCommerce Data with Dan LeBlanc

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

play

03/24/21 • 44 min

HIGHLIGHTS:

  • 0:50 - how Dan’s experience at Pro Flowers was the genesis of Daasity
  • 9:41 - acquisition, retention, and driving repeat purchases in a cost-effective manner
  • 12:15 - The 6 most important KPI and how your dashboard should look
  • 25:48 - Why 3:1 LTV to CAC ratio is what you should aim for
  • 38:45 - The importance of retention (in conjunction with acquisition)

Daasity's website

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz

The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

play

09/29/21 • 25 min

Lauren's website - http://theloft325.com/

Instagram - https://www.instagram.com/theloft325/

CONVERSATION HIGHLIGHTS:
02:20 - How to capture attention in the first 3 seconds of an ad

06:26 - Lauren explains her creative strategy for phone case brand Peel

10:28 - How Feat, an athletic brand, creates differentiation through creative ads

18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative

22:03 - Tools that Lauren recommends for DIY creative on a budget

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot

The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

play

08/03/22 • 31 min

Highlights:
04:08 - The framework to understand your Customer Value Journey

12:20 - Why Performance Max is the future of paid marketing

22:57 - How Jordan leveraged SMS Marketing for a $109k campaign

28:31 - Why Ambassadors are still a huge arbitrage opportunity

LINKS:

upGrowth Commerce - https://upgrowthcommerce.com/

The Kindred Studio -

https://shopthekindredstudio.com/

Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport

How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

play

09/21/22 • 26 min

HIGHLIGHTS:

5:35: How Tim & Joe discovered the idea for PaddleSmash

11:35 How to maximize a limited budget and resources to launch PaddleSmash

17:21 What the hardest challenges at the early stage are, and how they are addressing them.

21:37 How affiliate and community building are core marketing strategies.

Get your PaddleSmash set! https://paddlesmash.com/

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - Zero-Party Data: Why It’s Never Been More Important (and Urgent) in 2021

Zero-Party Data: Why It’s Never Been More Important (and Urgent) in 2021

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

play

01/06/21 • 15 min

Data privacy is a hot topic of debate right now—the battle between Facebook and Apple over user privacy, Google phasing out third party cookies, and ecommerce marketers ultimately left with less data to target potential customers. The impacts are enormous: harder to reach potential customers, less access to data for advertising campaigns, and ultimately higher acquisition costs. What are the options a marketer is left with? Zero-Party Data will become more important in 2021 and beyond for ecommerce marketers. In this episode, we cover what Zero Party Data is (hint: data that a customer willingly and proatively shares with a brand”, how it impacts marketing campaigns, and how you can create campaigns to gather Zero-Party Data.
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors
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07/28/21 • 39 min

Find Chris at https://globalwiredadvisors.com/

HIGHLIGHTS:

0:35 - A brief overview of how Mergers & Acquisitions work

10:06 - What are the multiples for ecommerce brands today?

13:23 - How do you quantify the value of a brand in an acquisition?

24:26 - What are the main metrics that are reviewed for a valuation?

27:57 - How to minimize risk when going through the acquisition process?

32:03 - What does the short term and long term future look like for ecommerce acquisitions?

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - Where Is eCommerce Headed

Where Is eCommerce Headed

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

play

07/10/20 • 25 min

The world is changing dramatically, and it isn't just due to coronavirus, social equality movements, and the other craziness of 2020....

  • Fierce competition.
  • Increasing customer acquisition costs.
  • Digitally-native brands moving into retail.
  • Retail brands relying on online sales.
  • Amazon.

Tune in to hear how Jeremy and Gen analyze the changes, and opportunities, that are arising in these moments of upheaval.

Visit us at CartOverflow.com.

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FAQ

How many episodes does Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared have?

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared currently has 95 episodes available.

What topics does Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared cover?

The podcast is about Marketing, Entrepreneurship, Ecommerce, Podcasts, Shopify and Business.

What is the most popular episode on Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared?

The episode title 'Why A Confused Shopper Leads To No Conversion - Our Experience Shopping For DTC Products' is the most popular.

What is the average episode length on Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared?

The average episode length on Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared is 32 minutes.

How often are episodes of Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared released?

Episodes of Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared are typically released every 7 days.

When was the first episode of Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared?

The first episode of Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared was released on Jul 10, 2020.

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