Calligraphy Biz Corner

Alane Gianetti, Shaochen Wu

Have you been itching to turn your creative passion into a business? You're in the right place! We're Shaochen and Alane, calligraphy biz besties who built our dream businesses from scratch, and we're spilling the ink on how you can too!
Join us on Calligraphy Biz Corner for biweekly biz chats, where we guide you through the maze of running a creative business, complete with real-life strategy and mindset magic. As two full time wedding calligraphers and business educators, we have over a decade of business experience working with hundreds of wedding, luxury and corporate clients, and we've mentored hundreds of calligraphers just like you. Together, let's uncover the business that supports the life YOU want and leave the overwhelm and imposter syndrome behind.
Get ready to hear our successes, stumbles, and insider insights -- we're here to give it to you straight and make your solopreneur journey less lonely by being in your corner! So come join the inner circle of two business-savvy calligraphers who've been there, inked that ✍️

All episodes

Best episodes

Seasons

Top 10 Calligraphy Biz Corner Episodes

Goodpods has curated a list of the 10 best Calligraphy Biz Corner episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Calligraphy Biz Corner for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Calligraphy Biz Corner episode by adding your comments to the episode page.

18. How to Make Your Calligraphy Business Legal with Paige Hulse of The Creative Law Shop

Calligraphy Biz Corner

10/22/24 • 62 min

We’re so excited to welcome Paige Hulse, lawyer and founder of The Creative Law Shop, to this episode of Calligraphy Biz Corner! Paige shares her inspiring journey from owning a calligraphy business herself, and how that led her to becoming a serial entrepreneur. Most importantly, she breaks down all the legal essentials you need to know to make your calligraphy business official and legally protected.
In this episode, we dive into crucial legal topics that every creative business owner should know. Paige walks us through what to include in a calligraphy contract to protect you and your clients (yes, you need a contract!), how forming an LLC protects you, and common mistakes that can leave small business owners exposed to risk. Whether you're just starting out or looking to level up your legal game, Paige provides practical tips to safeguard your business so that you can take on clients with confidence.
We also answer listener questions about the right way to sign contracts and how to protect your work from intellectual property theft. Plus, Paige introduces the Creative Law Foundry—an AI-powered app designed to help creative entrepreneurs like you easily craft contracts tailored to your business.
If you’ve been wondering how to make your calligraphy business legally sound, or how to protect your art and your client relationships, this episode is for you! Grab a notebook because Paige is dropping some serious legal knowledge you won’t want to miss.

The following acronyms are used in this episode, we've provided links that help explain what they mean and encourage you to do your own research as well.

DBA: https://www.forbes.com/advisor/business/what-is-a-dba/
GDPR: https://gdpr.eu/what-is-gdpr/
DCMA Takedown: https://bolster.ai/blog/what-is-a-dmca-takedown

🔗 Links to resources mentioned in this episode:

Text us a question to answer on a future episode!

Support the show

👯‍♀️ Learn More About Us:

20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman

Calligraphy Biz Corner

11/19/24 • 68 min

We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner! Erinn brings her expertise in business and personal finance to help you understand how to manage money effectively and start paying yourself consistently as a business owner. She’s passionate about helping calligraphers and creatives make their businesses work for them financially and achieve lasting stability!

In this episode, we discuss essential strategies for building a financially healthy creative business. Erinn dives into...

common money mistakes creative entrepreneurs make
the importance of separating personal and business finances
how to craft a 12-month revenue plan that aligns with both business and personal goals
her favorite tools and systems to make financial management easy and actionable
setting up regular paydays
and exercises for building a money mindset that supports both business growth and personal well-being

If you’re ready to elevate your financial game, make informed, confident money decisions for your creative business, transform your relationship with money, then this episode is for you! Grab your notebook, as Erinn's financial wisdom and insights will help every creative business owner achieve the financial freedom to thrive in your journey!
🔗 Links to resources mentioned in this episode:

Connect with Erinn on Instagram!
Learn more about working with Erinn
Listen to Erinn's Wealthy Woman Podcast
Download Erinn's free Salary Calculator Tool

Text us a question to answer on a future episode!

Support the show

👯‍♀️ Learn More About Us:

3. Part 1: Mistakes to Avoid When Starting Your Calligraphy Business (and What To Do Instead!)

Calligraphy Biz Corner

02/06/24 • 41 min

In today's episode, we're sharing mistakes we've seen when starting a calligraphy business, and what to do instead.
We've pinpointed five "mistakes" to avoid, such as an overemphasis on perfectionism, comparison with others, and allowing negative feedback to affect your dreams. We also highlight the problem of calculating prices based on others’ and encourage you to consider your own personal costs and skill level when setting your prices.
But we're not just here to share what you shouldn't do! We're giving practical steps for calligraphers who are ready to transition from hobby to business, such as the importance of exploration (listen in to hear Shaochen's potato story!), creating a portfolio, registering your business, separating your finances, and getting customer reviews early on.
If you're ready to turn your calligraphy hobby into a flourishing business, then this episode is for you! Heck, even if you're a seasoned pro, you may learn something new... We know that we both definitely did!
🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

0:00 Introduction
02:11 Mistake #1 - Waiting for Things to Be Perfect
05:56 Mistake #2 - Comparing Yourself to Others
08:28 Mistake #3 - Letting Negative Feedback Crush Your Dreams
14:38 Mistake #4 - Basing Your Pricing Off of Others
18:55 Mistake #5 - Not Thinking Through Use Cases
24:03 Do #1 - Talk About Your Biz
27:07 Do #2 - Explore, Experiment, and Explore Some More!
30:23 Do #3 - Build Your Portfolio
33:23 Do #4 - Make Your Biz Legal
37:43 Do #5 - Collect Reviews
39:49 Start Your Business Today

Text us a question to answer on a future episode!

Support the show

👯‍♀️ Learn More About Us:

2. Looking Back to Leap Forward: Tips on Reflection and Goal Setting

Calligraphy Biz Corner

01/23/24 • 53 min

Reflecting on 2023 and Planning for 2024: Business Goals and Success Measures
We're bringing that new year energy into today's episode, and sharing our top tips to help you rock 2024!
Before you dive into goal-setting, we encourage you to reflect on the previous year, both intuitively as well as by looking at your numbers. Using Shaochen's New Year's Reflection Guide, we're diving into three questions to ask yourself as you're doing your 2023 reflection, the three numbers that you should review in your business, and the three questions to ask yourself as you're setting goals for the new year.
As examples, we're sharing our answers to each question and how we will use our 2023 reviews to inform our goals and actions for the next year. Get ready to hear our transitions within the calligraphy biz world, expanding our focus from wedding calligraphy to business education, and the importance of aligning your business goals to your personal values and desired lifestyles.
We'll also dive into the importance of tracking business metrics across marketing, sales, and client experience for more informed goal-setting. Grab your notebook and pen, because this is a juicy one!
And stay tuned until the end of this episode, where Shaochen is spilling the ink on a brand new offering that will help you get super clear on your financial goals for 2024!
🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

00:32 Introduction
04:50 Three Questions for Reflection
22:27 Reviewing & Understanding Your Marketing Metrics
30:34 Reviewing & Understanding Your Sales Numbers
33:00 The Power of Reviews in Your Client Experience
36:45 Looking Ahead
50:00 Preparing for Your Best Year Yet

This episode may contain affiliate links, which means if you make a purchase using the link, we earn a small commission. We only share products that we use ourselves, and we think it would be of benefit to you!

Text us a question to answer on a future episode!

Support the show

👯‍♀️ Learn More About Us:

23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025

Calligraphy Biz Corner

01/07/25 • 37 min

We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets: defining your “why,” adopting an evidence-based approach, making decisions like your future self, and believing everything is figureoutable. These shifts will move you from working in your business to working on it, giving you the clarity and confidence to level up.
If you’ve been wondering how to think like a CEO and grow your calligraphy biz with intention, this episode is your sign! We’ll also give you a sneak peek at the next two episodes, where we’ll focus on strategy and actionable steps to transform you into an empowered CEO. Grab a notebook (and maybe a latte), and tune in for the mindset magic you’ve been waiting for—you’ve got this!
🔗 Links to resources mentioned in this episode:

Be the first to know when invitations open for Shaochen's Your CEO Partner mentoring program here!
Starting a calligraphy biz? Learn about Shaochen's Pro Wedding Calligrapher Course
Listen to Episode 20 with Money Coach, Erinn Bridgman
Rumi Quote referenced in the episode: “As you start to walk on the way, the way appears."

Text us a question to answer on a future episode!

Support the show

👯‍♀️ Learn More About Us:

Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!)

Calligraphy Biz Corner

10/29/24 • 13 min

In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or feeling frustrated when a lead goes silent, you’re not alone. But here’s the thing: it might not actually be a “ghosting problem.” Ghosting is usually a sign of deeper issues with your marketing, messaging, or client workflow.
Tune in to hear our top tips on how to get leads to respond, how to stop getting ghosted, and how to strengthen your client communication in your calligraphy business. Spoiler: it’s all about staying top of mind with potential clients, clarifying your messaging to ensure you’re attracting the right people, and creating engagement strategies to help you stand out in the creative business world. We cover everything from pre-qualifying your leads to reframing how you think about ghosts, and we’ll explain why being super clear about your services and pricing is key to avoiding unqualified inquiries. Plus, we'll give you six free email templates to easily follow up with anyone you haven't heard back from without overthinking it!
Ghosting doesn’t have to be a frustrating mystery! With these simple steps, you can refine your client experience and attract leads who are the perfect fit for your calligraphy business!
Loved this episode? Leave us a review and share it with your calligraphy bestie, who might need a little ghost-busting, too!

🔗 Links to resources mentioned in this episode:

Text us a question to answer on a future episode!

Support the show

👯‍♀️ Learn More About Us:

6. Forging Unique Paths to Full-Time: Stories from Calligraphers Who Have Done It

Calligraphy Biz Corner

03/19/24 • 65 min

In our first-ever guest interview episode, we're highlighting the unique journeys of three successful calligraphers as they transformed their calligraphy hobbies or side hustles into full-time businesses! We chat with Hannah of Tally Mark Calligraphy, Dani of Paper Cliché, and Alice of Penned by Alice about what prompted them to take their businesses full-time, the challenges they faced, and their advice for anyone considering making calligraphy their sole source of income.
From Hannah's transition from an athletic trainer to a wedding and live-event calligrapher, to Dani's shift from bartending to running an intentional stationery business, and Alice's move from a finance career to balancing calligraphy with motherhood, these stories emphasize the importance of passion, community support, strategic planning, and showcase how different each of our journeys are.
We hope this episode encourages you to take things one step at a time, focus on your specific goals, and trust the process to achieve your dreams!
🔗 Where to find our guests:
Hannah of Tally Mark Calligraphy:

Dani of Paper Cliché:

Alice of Penned by Alice:

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

00:00 Introduction
02:04 Redefining Identity with Hannah of Tally Mark Calligraphy
22:26 Leading with Alignment with Dani of Paper Cliché
42:38 Running a Biz as a Full-Time Mom with Penned by Alice
01:02:08 Key Themes and Takeaways

Text us a question to answer on a future episode!

Support the show

👯‍♀️ Learn More About Us:

19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner

Calligraphy Biz Corner

11/05/24 • 54 min

In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic investments in your education can set you apart from the competition!
We chat about the why, how, and what of investing in your business education—because, let's face it, the more you know, the more you grow! Tune in to hear why investing in your education is essential for long-term growth, our personal insights on how to strategically decide what educational resources are right for you, and other crucial topics like:

The long-term benefits of making education a core part of your strategy.
Tips for assessing your current needs and aligning them with your educational investments.
Key qualities to look for in a coach or mentor and how to ensure their approach matches your business vision.
Actionable strategies for being fully present and engaged in your educational pursuits, helping you maximize your investment.
Our personal experiences with educational investments and the lessons we've learned.
Tailoring your education to your stage in the calligraphy business, from beginners to established pros.

If you’re ready to elevate your creative business through education and learn how to navigate your journey with confidence, this episode is for you! Grab a notebook because we’re sharing our top insights!

We also encourage you to share your thoughts and experiences with us—we love hearing from our community! 💌

🔗 Links to resources mentioned in this episode:

Text us a question to answer on a future episode!

Support the show

👯‍♀️ Learn More About Us:

21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden September

Calligraphy Biz Corner

12/03/24 • 53 min

We’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner! Marie specializes in live event personalization for brand activations and corporate events and has over a decade of corporate marketing experience. From mastering SEO strategies to networking and landing brand partnerships, Marie provides actionable tips and insights that you may not already be using to help you grow your creative business and get clients.
In this episode, Marie takes us through her inspiring journey to becoming a full-time calligrapher and highlights the key strategies that helped her scale her business outside of social media. Whether you're curious about improving your visibility online, growing your professional network, or pitching your services to brands, this episode is packed with advice tailored to creative entrepreneurs. Marie also gives us a sneak peek at her upcoming course, Beyond the Nib, which dives deep into marketing and business development specifically for calligraphers.

If you’ve been wondering how to elevate your brand, find clients, or diversify your marketing strategies, this episode is for you! Marie’s advice is not only practical but also inspiring for creatives looking to grow their businesses with confidence. Grab a notebook—this episode is full of marketing tools, tips, and strategies you’ll want to implement right away!
🔗 Links to resources mentioned in this episode:

Text us a question to answer on a future episode!

Support the show

👯‍♀️ Learn More About Us:

17. 6 Steps to Maximize Holiday Sales for Your Creative Business

Calligraphy Biz Corner

10/08/24 • 35 min

It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed.
We walk through a simple six-step guide to ensure you're ready, covering essential topics like deciding what holiday products to offer, choosing the best platform to sell your products (whether it's online channels or local markets and craft fairs), and creating a solid production timeline. We also dive into setting the right prices for profitability, running pre-sales to gauge interest, and crafting a marketing plan to get your products in front of the right audience.
This episode will help you streamline your production process and maximize your revenue. Put on your favorite holiday sweater (we've got ours on!), grab your notebook, and let’s get your calligraphy business holiday-ready so you can end the year on a high note!
🔗 Links to resources mentioned in this episode:

Text us a question to answer on a future episode!

Support the show

👯‍♀️ Learn More About Us:

Show more best episodes

FAQ

How many episodes does Calligraphy Biz Corner have?

Calligraphy Biz Corner currently has 25 episodes available.

What topics does Calligraphy Biz Corner cover?

The podcast is about Creative Business, Entrepreneurship, Podcasts, Education and Business.

What is the most popular episode on Calligraphy Biz Corner?

The episode title '1. Welcome to our Corner' is the most popular.

What is the average episode length on Calligraphy Biz Corner?

The average episode length on Calligraphy Biz Corner is 43 minutes.

How often are episodes of Calligraphy Biz Corner released?

Episodes of Calligraphy Biz Corner are typically released every 14 days.

When was the first episode of Calligraphy Biz Corner?

The first episode of Calligraphy Biz Corner was released on Jan 20, 2024.

Show more FAQ

Calligraphy Biz Corner

Alane Gianetti, Shaochen Wu

Top 10 Calligraphy Biz Corner Episodes

FAQ

How many episodes does Calligraphy Biz Corner have?

What topics does Calligraphy Biz Corner cover?

What is the most popular episode on Calligraphy Biz Corner?

What is the average episode length on Calligraphy Biz Corner?

How often are episodes of Calligraphy Biz Corner released?

When was the first episode of Calligraphy Biz Corner?

Comments