
19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner
11/05/24 • 54 min
In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic investments in your education can set you apart from the competition!
We chat about the why, how, and what of investing in your business education—because, let's face it, the more you know, the more you grow! Tune in to hear why investing in your education is essential for long-term growth, our personal insights on how to strategically decide what educational resources are right for you, and other crucial topics like:
- The long-term benefits of making education a core part of your strategy.
- Tips for assessing your current needs and aligning them with your educational investments.
- Key qualities to look for in a coach or mentor and how to ensure their approach matches your business vision.
- Actionable strategies for being fully present and engaged in your educational pursuits, helping you maximize your investment.
- Our personal experiences with educational investments and the lessons we've learned.
- Tailoring your education to your stage in the calligraphy business, from beginners to established pros.
If you’re ready to elevate your creative business through education and learn how to navigate your journey with confidence, this episode is for you! Grab a notebook because we’re sharing our top insights!
We also encourage you to share your thoughts and experiences with us—we love hearing from our community! 💌
🔗 Links to resources mentioned in this episode:
- Start your business with Shaochen's Free Masterclass
- Learn more about Shaochen's Pro Wedding Calligrapher Course
- Sign up for the waitlist for Alane's Group Coaching Program
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic investments in your education can set you apart from the competition!
We chat about the why, how, and what of investing in your business education—because, let's face it, the more you know, the more you grow! Tune in to hear why investing in your education is essential for long-term growth, our personal insights on how to strategically decide what educational resources are right for you, and other crucial topics like:
- The long-term benefits of making education a core part of your strategy.
- Tips for assessing your current needs and aligning them with your educational investments.
- Key qualities to look for in a coach or mentor and how to ensure their approach matches your business vision.
- Actionable strategies for being fully present and engaged in your educational pursuits, helping you maximize your investment.
- Our personal experiences with educational investments and the lessons we've learned.
- Tailoring your education to your stage in the calligraphy business, from beginners to established pros.
If you’re ready to elevate your creative business through education and learn how to navigate your journey with confidence, this episode is for you! Grab a notebook because we’re sharing our top insights!
We also encourage you to share your thoughts and experiences with us—we love hearing from our community! 💌
🔗 Links to resources mentioned in this episode:
- Start your business with Shaochen's Free Masterclass
- Learn more about Shaochen's Pro Wedding Calligrapher Course
- Sign up for the waitlist for Alane's Group Coaching Program
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
Previous Episode

Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!)
In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or feeling frustrated when a lead goes silent, you’re not alone. But here’s the thing: it might not actually be a “ghosting problem.” Ghosting is usually a sign of deeper issues with your marketing, messaging, or client workflow.
Tune in to hear our top tips on how to get leads to respond, how to stop getting ghosted, and how to strengthen your client communication in your calligraphy business. Spoiler: it’s all about staying top of mind with potential clients, clarifying your messaging to ensure you’re attracting the right people, and creating engagement strategies to help you stand out in the creative business world. We cover everything from pre-qualifying your leads to reframing how you think about ghosts, and we’ll explain why being super clear about your services and pricing is key to avoiding unqualified inquiries. Plus, we'll give you six free email templates to easily follow up with anyone you haven't heard back from without overthinking it!
Ghosting doesn’t have to be a frustrating mystery! With these simple steps, you can refine your client experience and attract leads who are the perfect fit for your calligraphy business!
Loved this episode? Leave us a review and share it with your calligraphy bestie, who might need a little ghost-busting, too!
🔗 Links to resources mentioned in this episode:
- Get Shaochen's FREE ghosting follow up email templates
- Get Alane's Calligrapher Client Email Templates
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
Next Episode

20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman
We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner! Erinn brings her expertise in business and personal finance to help you understand how to manage money effectively and start paying yourself consistently as a business owner. She’s passionate about helping calligraphers and creatives make their businesses work for them financially and achieve lasting stability!
In this episode, we discuss essential strategies for building a financially healthy creative business. Erinn dives into...
- common money mistakes creative entrepreneurs make
- the importance of separating personal and business finances
- how to craft a 12-month revenue plan that aligns with both business and personal goals
- her favorite tools and systems to make financial management easy and actionable
- setting up regular paydays
- and exercises for building a money mindset that supports both business growth and personal well-being
If you’re ready to elevate your financial game, make informed, confident money decisions for your creative business, transform your relationship with money, then this episode is for you! Grab your notebook, as Erinn's financial wisdom and insights will help every creative business owner achieve the financial freedom to thrive in your journey!
🔗 Links to resources mentioned in this episode:
- Connect with Erinn on Instagram!
- Learn more about working with Erinn
- Listen to Erinn's Wealthy Woman Podcast
- Download Erinn's free Salary Calculator Tool
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
Calligraphy Biz Corner - 19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner
Transcript
Hello, and welcome back to Calligraphy Biz Corner. I am really excited about today's episode because the topic that we have for you is actually one of my favorite aspects of being a business owner, but it's something that I don't think is talked about a ton, and that is investing in education as a business owner.
shaochen_2_10-21-2024_114143I'm honestly so excited to talk about this wit
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