2. Looking Back to Leap Forward: Tips on Reflection and Goal Setting

01/23/24 • 53 min

Reflecting on 2023 and Planning for 2024: Business Goals and Success Measures
We're bringing that new year energy into today's episode, and sharing our top tips to help you rock 2024!
Before you dive into goal-setting, we encourage you to reflect on the previous year, both intuitively as well as by looking at your numbers. Using Shaochen's New Year's Reflection Guide, we're diving into three questions to ask yourself as you're doing your 2023 reflection, the three numbers that you should review in your business, and the three questions to ask yourself as you're setting goals for the new year.
As examples, we're sharing our answers to each question and how we will use our 2023 reviews to inform our goals and actions for the next year. Get ready to hear our transitions within the calligraphy biz world, expanding our focus from wedding calligraphy to business education, and the importance of aligning your business goals to your personal values and desired lifestyles.
We'll also dive into the importance of tracking business metrics across marketing, sales, and client experience for more informed goal-setting. Grab your notebook and pen, because this is a juicy one!
And stay tuned until the end of this episode, where Shaochen is spilling the ink on a brand new offering that will help you get super clear on your financial goals for 2024!
🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

00:32 Introduction
04:50 Three Questions for Reflection
22:27 Reviewing & Understanding Your Marketing Metrics
30:34 Reviewing & Understanding Your Sales Numbers
33:00 The Power of Reviews in Your Client Experience
36:45 Looking Ahead
50:00 Preparing for Your Best Year Yet

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01/23/24 • 53 min

Calligraphy Biz Corner - 2. Looking Back to Leap Forward: Tips on Reflection and Goal Setting

Transcript

Shaochen00:00:32.301

All right, so we uh, already accomplished overcoming a couple obstacles to be here with you today. We spent like an hour doing technical troubleshooting, and then Elaine braved a snowstorm to get into the.

Alane00:00:46.161

not a.

Alane00:00:48.862

Hoboken decided like not to salt the sidewalks or shovel any of the snow that we got on Tuesday. So it was a little treacherous walking he

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