15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the Calligraphers

Explicit content warning

09/10/24 • 54 min

We're back from summer break and kicking off the fall season with a special collaboration episode featuring Cat and Alex from Keeping Up with the Calligraphers podcast! We're honored to have them on the show to chat about the diverse, in-demand live event calligraphy industry.

Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event space, and the importance of staying authentic in business. We chat about essential marketing and pricing strategies for live events, the value of community connections, and the necessity of having a contract in place, whether it's your first or your hundredth job.

From corporate events to private parties, Cat and Alex have a wealth of knowledge when in comes to standing out as live event artists. After getting their start by creating signs and paper goods for weddings, they expanded their services to provide live calligraphy at corporate events and activations for brands like Prada, Makers Mark, LA Magazine, Netflix, and more.

Whether you're looking to partner with luxury and corporate clients, provide on-site activations for local businesses, or even break into the world of flash tattoos, this episode has all the tips you need to create personalized, Insta-worthy experiences for guests of all kinds. Tune in for an insightful conversation packed with actionable tips as we head into busy season for live events!

Please note, if you're listening around littles, you might want to put headphones in for this one!
🔗 Links to resources mentioned in this episode:

Tune into Keeping Up With the Calligraphers podcast & follow on instagram
Connect with Cat on Instagram and Alex on Instagram
Check out Nibtique for a directory of calligraphers
Shop Calligraphy contracts at the Legal Paige (use code CATLAUREN10 for 10% off!)

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

👯‍♀️ Follow Us:

Please note, if you're listening around littles, you might want to put headphones in for this one!
🔗 Links to resources mentioned in this episode:

Tune into Keeping Up With the Calligraphers podcast & follow on instagram
Connect with Cat on Instagram and Alex on Instagram
Check out Nibtique for a directory of calligraphers
Shop Calligraphy contracts at the Legal Paige (use code CATLAUREN10 for 10% off!)

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

👯‍♀️ Follow Us:

Previous Episode

13. Slowing Down to Speed Up - HAGS!

We're taking a short summer break! Thank you for all of your support over the last six months! We're so grateful for every listen, follow, review, DM, and comment you've shared with us. In this episode, we share a preview of some exciting things that we'll be working on during July and August, and are excited to come back and better than ever in September! HAGS!
Help us help you: Fill out our short survey so we can make this podcast even better!
🎙️ In this Episode:

00:00 Introduction
03:42 Slowing Down to Speed Up
06:27 What We'll Be Working On
11:04 We Need Your Help - Fill Out Our Survey!
11:27 HAGS!

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Next Episode

16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business Owner

In this week's episode of Calligraphy Biz Corner, we’re tackling a topic that hits close to home for all small business owners and creative entrepreneurs—how to avoid burnout and manage stress in peak times like wedding season and the holidays. Whether you’re balancing a ton of wedding stationery orders, preparing holiday product launches, or just trying to keep your to-do list in check, we’ve got your back!
We’re sharing real-life strategies that have worked for us (and our clients) to help you thrive, not just survive, during these hectic times. You’ll hear about:

Setting realistic priorities so you don’t overwhelm yourself
Clear communication with clients and collaborators to properly balance expectations
Leveraging systems and workflows to streamline your calligraphy business
Why self-care isn’t optional and how to make time for it—even when your schedule is packed
The importance of celebrating wins, big or small, to keep your motivation high
Mastering the power of saying 'no' so you can protect your time and energy

Whether you're a seasoned calligrapher or just starting your business, this episode is packed with actionable insights to help you beat burnout and keep your passion for calligraphy alive.

🔗 Links to resources mentioned in this episode:

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

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Calligraphy Biz Corner - 15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the Calligraphers

Transcript

alane_1_09-04-2024_13102900:00:32.779

Hello and welcome to Calligraphy Biz Corner. This is our first episode back after our summer break. We actually also are releasing a summer catch up episode today, so be sure to listen to that either before or after this one. But we are super excited to kick off the fall season with a very special collaboration episode. While we focus primarily on wedding calligraphy services, it's No secret that onsite events are a hot topic righ