28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.

03/18/25 • 55 min

We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease.

If you’ve been struggling with social media marketing, feeling stuck on how to build trust with your audience online, or wondering how to turn followers into paying customers, this conversation is packed with actionable tips you can implement right away!

What You’ll Learn in This Episode:

How to Build an Authentic Online Presence: The secret to showing up in a way that feels natural and attracts your dream clients.
Social Media Consistency Tips: How to stay consistent on Instagram and create a strategy that doesn’t lead to burnout.
The 10-10-10 Framework for Engagement: Madelyn’s simple but powerful method to grow engagement and connect with potential customers.
How to Balance Short-Term & Long-Term Marketing: The difference between social media marketing and website SEO, and why both matter.
How to Create Content That Converts: The exact steps to craft content that builds relationships and drives sales.
Customer Journey Framework for Creative Entrepreneurs: How to create a seamless experience that turns leads into loyal customers.
Visibility Strategies for Small Businesses: How to make your brand stand out in a crowded online space.

If you're looking to attract your ideal clients, build a loyal customer base, and show up online in a way that actually feels good, grab your notebook and tune in. This episode will give you the confidence and clarity to market your creative business effectively.

🔗 Links & Resources Mentioned:

For marketing and website support, connect with Madelyn on Instagram or visit her website
Get Madelyn's free guide, 3 Simple Strategies to Get More Clients and Increase Your Profits
Check out Madelyn's book rec: Unreasonable Hospitality
Listen to Episode 20 with Erinn Bridgman
Purchase Instagram Templates from Creative Market

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

👯‍♀️ Follow Us:

What You’ll Learn in This Episode:

How to Build an Authentic Online Presence: The secret to showing up in a way that feels natural and attracts your dream clients.
Social Media Consistency Tips: How to stay consistent on Instagram and create a strategy that doesn’t lead to burnout.
The 10-10-10 Framework for Engagement: Madelyn’s simple but powerful method to grow engagement and connect with potential customers.
How to Balance Short-Term & Long-Term Marketing: The difference between social media marketing and website SEO, and why both matter.
How to Create Content That Converts: The exact steps to craft content that builds relationships and drives sales.
Customer Journey Framework for Creative Entrepreneurs: How to create a seamless experience that turns leads into loyal customers.
Visibility Strategies for Small Businesses: How to make your brand stand out in a crowded online space.

🔗 Links & Resources Mentioned:

For marketing and website support, connect with Madelyn on Instagram or visit her website
Get Madelyn's free guide, 3 Simple Strategies to Get More Clients and Increase Your Profits
Check out Madelyn's book rec: Unreasonable Hospitality
Listen to Episode 20 with Erinn Bridgman
Purchase Instagram Templates from Creative Market

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

👯‍♀️ Follow Us:

Previous Episode

27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management Hacks

We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligraphy business, this episode is packed with real-life, practical strategies to help you stay consistent and scale your business like an Empowered CEO.

We share five productivity strategies to help you structure your workdays for maximum efficiency—without burnout. Whether you're running your calligraphy business full-time or balancing it as a side hustle, these tips will help you take intentional, strategic action to move your business forward.

What You’ll Learn in This Episode:

Develop a Weekly Plan: How to break down long-term goals into daily actions to stay on track.
Time Blocking for Success: The best way to structure your day so you’re focusing on high-impact tasks.
Batching Your Work: How to maximize productivity by grouping similar tasks together.
Setting Boundaries to Protect Your Time & Energy: Why having clear business boundaries helps you work smarter, not harder.
Hosting a CEO Day: The importance of setting aside time to reflect, strategize, and make data-driven decisions.

These productivity hacks for creative entrepreneurs will help you stay consistent and take action in your calligraphy business—without feeling overwhelmed. If you’re ready to work on your business instead of just in it, grab a notebook (and your favorite latte) and tune in!

🔗 Links to resources mentioned in this episode:

Transform your business with Shaochen's 1:1 Mentoring Program (or DM the word "PARTNER" to @monstera.gold to learn more!)
Join the waitlist for Alane's Group Coaching Program, Flourish in Biz (or DM the word "FLOURISH" to @writeprettyforme to learn more!)
Check out the Full Focus Planner (Alane's favorite!)
Check out the Golden Coil Planner (Shaochen's go-to!)

Text us a question to answer on a future episode!

Support the show

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Next Episode

29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance

You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy.

In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wondering what numbers to track, how to prepare for slow seasons, or how to start financial planning as a creative entrepreneur, Samantha’s insights will leave you feeling empowered (and maybe even excited) to look at your books!

What You’ll Learn in This Episode:

Financial Tips for Calligraphy Business Owners: How to shift your mindset around money and feel empowered by your numbers.
Key Metrics to Track: The top financial data points that matter most for your business, and how they guide smarter decisions.
How to Plan for Slow Seasons in Your Calligraphy Business: Analyze seasonal trends and build a financial buffer to protect your income.
How to Start Tracking Your Business Finances: Simple, non-intimidating ways to get started—even if you’re brand new to bookkeeping.
Using Business Data to Grow Your Calligraphy Business: How your past performance can help you build a more profitable future.
Creative Business Growth Strategies: Stay proactive with your finances and make strategic decisions as your business evolves.
Budgeting Without Burnout: Use tools and simple spreadsheets to plan intentionally, not restrictively.

If you’ve ever Googled “how to grow a creative business” or “how to manage seasonal income dips,” this episode is exactly what you need! Grab a notebook, and let’s talk creative business growth and financial clarity!

🔗 Links to resources mentioned in this episode:

Tune in to Samantha's Podcast, Creative Mind, Smart Money
Connect with Samantha on Instagram, Threads and LinkedIn
Check out Samantha's bookkeeping services
Download the YNAB Budgeting App
Listen to Episode 20 with Erinn Bridgman

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

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Calligraphy Biz Corner - 28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.

Transcript

alane_2_02-19-2025_16193500:00:31.231

Hello and welcome back to Calligraphy Biz Corner. I'm Elaine.

shaochen_2_02-19-2025_14193500:00:34.603

And I am Cha Chen, and we're so excited to bring you a guest episode today with Madeline Furlong of Madeline Victoria Co. She's an expert on both showit website design and also creating engaging social media content.

alane_2_02-19-2025_16193500:00:49.231

So Madeline