How To Create Ideal Customer Avatars For Your Business

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09/15/20 • 23 min

Ten years ago, you could sell a product to a customer, gain brand loyalty, and expect their business for ever more -AND that of their progeny. Today, not so much.
So - businesses do their due diligence getting to know their target audience and demographics, researching until you've scanned half of the know internet.
Here’s the real-life problem with that scenario. That effort does nobody any good locked in your mind or compiled in a biblical scale compendium.
Ideal Customer Avatars allow you to get closer than a demographic, imparting a face and a beating heart to the human behind the numbers. THIS is what industry giants use get to know their people. Want to know more about your audience than where they live and what they do?
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Previous Episode

PILOT : What Is A Brand And How To Build One

What worked for our parent's generation isn't cutting it. Small companies are taking the world by storm and it's not their pocketbooks putting them on the map -it's branding!
We can't relate to an inanimate object like a business, but we can abso-freaking-lutely relate to Brands.Businesses sell products to customers. Brands don’t sell SH!T to anyone. They share their beliefs, ideas, and hopes with people like them.
When you’re an entrepreneur, your company is your life’s blood. It’s what we dream about, and what keeps us up at night - not to mention the time and money we put into them. Why wouldn’t you want your idea to go as far as it can? This is the episode that'll walk you through What Is A Brand and How to Turn Your Business Into One!

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Next Episode

Target Audience- Find Your People

Sure, walk-ins are great -and you should take that sale to the bank, but if THAT'S your average customer...you may be in some deep dodo. At the end of the day, nobody wants to be sold to. I think we’ve all had enough of the marketing gimmicks and pop-ups. Want to know what Brands do that most of us, day-to-day businesses, don’t do?
They connect with their target audiences by sharing an experience. Think about it...Dove doesn't say, 'Buy Our Soap!" They talk about body confidence. A lurking issue that happens to a sizable % of people when they're nudie and applying that soap. They KNEW that about us, guys.
What do you know about your people? If you have a business of any kind, don’t you want people to waltz up to your feed or through your shop doors already knowing they’re in the right place? Well, this is the podcast episode that’s going to tell you how it’s DONE!

When You're Ready to Speak To The Right People -The One's Who Can Appreciate What You Miss Holiday Meals To Build, Press Play and Let's Get Crackin'.
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