Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
BYOBrand Podcast

BYOBrand Podcast

Hannah Ellaham

The BYOBrand Podcast is the Creative Incubator and Branding Launchpad where Brazen Entrepreneurs Turn Businesses into Brands and Brands into ICONS! Straight-Up, Blunt, + Oddly Refreshing, Host & Branding Badass, Hannah Ellaham, spreads the good gospel every business needs, but what only industry giants and Branders know. In an age where Brands reign supreme, small businesses can not only compete, but dominate on the same free platforms. The difference between Big Brands and your business is this knowledge. So, Tune-In and Turn Up The Virtual Soapbox each week for an earbud full that will get your business rolling and help you Build Your Own Brand, So You Can Bring It Too! https://www.byobrandpodcast.com
bookmark
Share icon

All episodes

Best episodes

Top 10 BYOBrand Podcast Episodes

Goodpods has curated a list of the 10 best BYOBrand Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to BYOBrand Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite BYOBrand Podcast episode by adding your comments to the episode page.

BYOBrand Podcast - Brand Purpose - What Is Your Business REALLY Made Of?!
play

10/20/20 • 19 min

Somewhere inside of this episode is your Home-Run, Viral Ignition Button - ALL IN ONE!
That something articulates :
All that you do
Everything you stand for
Your competitive advantage
Your higher purpose
Your ethos
Your mantra
Your reason
AND!!!

...What you actually sell - rather then what you think you sell.

All That And SOOO MUCH MORE - and it does it in a single word.
But to get to that word, you have to put in the heart work and this episode is EXACTLY How You Can Do It. I would tell you more, but I'd MUCH rather you TUNE-IN + Crank IT UP to listen to all of the goodness inside.
It's all about that base, guys -and this is where we become master builders🔥🔥💥
Catch The Show NOTES + Full Article Posted Every Thursday >>>
https://byobrandpodcast.com/brand-purpose
Hop ON The Social Playground
IG : @byobrand.podcast
FB :
https://facebook.com/byobrandpodcast
And Tune-In To ALL The Episodes>>>
https://byobrandpodcast.buzzsprout.com
OH!! And SUBSCRIBE, 'Cause It's The Right Thing To Do!
OH -OH!! And Review Me -'Cause The SEO Gods demand your written sacrifice
Oh-Oh-Oh...lastly, if you did all of the above -AND your still reading this.
YOU, sir or madam, ROcK. ❤️🙏🏽

bookmark
plus icon
share episode
BYOBrand Podcast - Setting Your Rates As A Freelancer
play

10/13/20 • 26 min

In freelancing, quoting rates to relative strangers and committing to a self-assessed value is all in a day’s work. The money part can be intimidating. Quoting and setting your freelance rates is a delicate, balancing act that most people don't talk about.
Even when you’ve been at this for a hot minute, it still takes a certain amount of moxie to not only know your worth, but quote it to someone on the other side of a screen.
From pricing strategies and determining how much to charge to getting paid and quoting your worth, consider episode 9 a user-friendly walkthrough to pricing your services and making the money you're worth.
The BYOBrand Podcast is a Branding Podcast, started by me -Hannah Ellaham, someone who began down this journey as a freelancer. I help businesses take their brands to the next level and it just so happens, I have some solid insight on how to help freelancers get liftoff!
Catch Up On The Social Playground >>>
FB :
http://facebook.com/byobrandpodcast
IG : byobrand.podcast
Get ALL The Episodes >>>
https://byobrandpodcast.com
Show Notes For This Episode >>>
https://byobrandpodcast.com/freelance-rates

bookmark
plus icon
share episode
BYOBrand Podcast - Brand Voice - How-To Create One For Your Business
play

09/15/20 • 23 min

Brand Voice is the single most important part of your Brand -and yet all too often, it takes a back seat to the visuals. Most people toss around their voice without a second thought, not realizing that they’re flinging around some seriously valuable real estate.
NIKE - JUST DO IT ← Three Words, Three Syllables, That Together Have Forever Changed Public Perception. Your customers may stop by because of your logo, but they will stick around because of your Brand Voice.
Averaging 7,000 + words a day, humans do words all day, every day, and so does your business.
I could go on for days about what Brand Voice is - How To Do It - & Why It's Important...
OH, Wait, I did that already IN THIS EPISODE 🙌🏽💃🏽AND There's a Whole article about it at https://www.byobrandpodcast.com/brand-voice
P.S. Subscribe To The Podcast Cause #LOVE
And Let's Catch-Up On The Social Playground at
https://www.instagram.com/byobrand.podcast
https://www.facebook.com/byobrandpodcast
And Look, I know this Branding thing is not something that can all be done in a day... and maybe you have questions or need some help. Like the professional kind...
That's why I created Writing Wit Creative Studios. Whether you want an hour to ask ALL THE QUESTIONS, or you need some creative genius to do it for you, you know like me🤣... I gotcha!

bookmark
plus icon
share episode
BYOBrand Podcast - How To Create Ideal Customer Avatars For Your Business
play

09/15/20 • 23 min

Ten years ago, you could sell a product to a customer, gain brand loyalty, and expect their business for ever more -AND that of their progeny. Today, not so much.
So - businesses do their due diligence getting to know their target audience and demographics, researching until you've scanned half of the know internet.
Here’s the real-life problem with that scenario. That effort does nobody any good locked in your mind or compiled in a biblical scale compendium.
Ideal Customer Avatars allow you to get closer than a demographic, imparting a face and a beating heart to the human behind the numbers. THIS is what industry giants use get to know their people. Want to know more about your audience than where they live and what they do?
Tune-In + Turn Up This Episode!
Read The Full Article >>>
https://www.byobrandpodcast.com/blog
Let's Catch Up On The Social Playground >>>
https://www.facebook.com/byobrandpodcast/
https://www.instagram.com/byobrand.podcast/

bookmark
plus icon
share episode
BYOBrand Podcast - PILOT : What Is A Brand And How To Build One
play

08/27/20 • 15 min

What worked for our parent's generation isn't cutting it. Small companies are taking the world by storm and it's not their pocketbooks putting them on the map -it's branding!
We can't relate to an inanimate object like a business, but we can abso-freaking-lutely relate to Brands.Businesses sell products to customers. Brands don’t sell SH!T to anyone. They share their beliefs, ideas, and hopes with people like them.
When you’re an entrepreneur, your company is your life’s blood. It’s what we dream about, and what keeps us up at night - not to mention the time and money we put into them. Why wouldn’t you want your idea to go as far as it can? This is the episode that'll walk you through What Is A Brand and How to Turn Your Business Into One!

BYOBRAND PODCAST SHOWNOTES https://www.byobrandpodcast.com/branding
BYOBRAND PODCAST INSTAGRAM https://www.instagram.com/byobrand.podcast/

BYOBRAND BLOG EDITION https://www.byobrandpodcast.com/blog

bookmark
plus icon
share episode
BYOBrand Podcast - Pt. III Growing Your Brand In The First 10-Years
play

11/24/20 • 27 min

Season One Ends With A Bang -Taking Us Down Nostalgia Lane For A Glimpse Into How Industry Giants transition their Brands over the years to stay the relevant with their Target Audience + every one that follows.
Trust me - BIG Brands don't just wind up 10-years later in the land of "All Is Well!!"
They PLAN To Be There!
And THIS is the rough Brand plan they use to guarantee that 10-years later; they're still at the top of the game.
Turn IT UP + Get Ready To Go Where Only Branders and Marketers have gone before.
I'll see you on the other side.
Catch Up On The Social Playground >>>
FB :
http://facebook.com/byobrandpodcast
IG : byobrand.podcast
Get ALL The Episodes >>>
https://byobrandpodcast.com
Show Notes For This Episode >>>
https://byobrandpodcast.com/brand-checklist

bookmark
plus icon
share episode

Picking Up Where Part I Left Off, We're Busting Into Years (2 -6) Of The Branding Process.
Whether Your Business Is 2-Days Old or 2-Years, Missing These Steps Can Be The Difference Between The Struggling Business + The RoCk Star.
Branding Your Company Is A CONTINUAL Pursuit!
Your Logo may be the reason people walk in the doors, but it's definitely NOT going to be the thing keeping them there.
THIS. STUFF. WILL.
From my Brander Brain To Yours - Take This Knowledge Into The World + BREAK Some Glass Ceilings!
TUNE-IN + TURN UP Part II of our In A Perfect World Branding Series
Catch Up On The Social Playground >>>
FB :
http://facebook.com/byobrandpodcast
IG : byobrand.podcast
Get ALL The Episodes >>>
https://byobrandpodcast.com
Show Notes For This Episode >>>
https://byobrandpodcast.com/brand-checklist

bookmark
plus icon
share episode

You Have To KNOW The Rules Before You Can Break Them.
Break The Rules Without Understanding Them Just Makes You A Rule Breaker - Nothing New There.
Break The Rules When You KNOW Them.... Now, You're A Revolutionary!!!

Branding is like that. And so is this episode!
In A Perfect World...
Your Brander would advise you to do certain things. In real-life, you look it up online and fall into the pits of cyberspace rants by some hack.
Considering you already have an occupation as the boss, Branding your own company can feel less like the cherry on top and more like the hair that broke the camel’s back.

I have a “In A Perfect World Scenario” Branding Edition.
Brand enough companies and you fantasize about what you would do the day a client hand’s creative liberty over on a silver platter.

Today, I’m going to dish it up and serve you a Year By Year Checklist of how to Brand Your Business in the first 10 years. So, that YOU too can break some rules, glass ceilings and make some serious noise on the web.
TUNE-IN + TURN UP Part I of our In A Perfect World Branding Series
'Cause It's About To Get REAL.
Catch Up On The Social Playground >>>
FB :
http://facebook.com/byobrandpodcast
IG : byobrand.podcast
Get ALL The Episodes >>>
https://byobrandpodcast.com
Show Notes For This Episode >>>
https://byobrandpodcast.com/brand-checklist

bookmark
plus icon
share episode
BYOBrand Podcast - The Badasses Guide To Freelancing
play

10/06/20 • 30 min

Freelancing is an attractive option. When you freelance, you do what you want, when you want - within certain limitations, of course.
Let’s be real, as with all things in life, the #freelancelife is not as glamorous and glitzy up close as it is on Instagram, but for the RIGHT kind of human -it’s even better.
If you’re here, chances are you’re ready to sub the suit and stilettos for something more -comfortable, but first, you need to know what’s involved...and it needs to come from someone who has been there and done that. I got ya.

Do I have what it takes to become a freelancer? Can I be a freelancer with no experience? What qualifies me as a freelancer? How do I find clients?

TUNE-IN my entrepreneuring friend and find out. Say hello, to my little friend, The Badasses Guide On How To Become A Freelancer.

SHOW NOTES>>>>
https://byobrandpodcast.com/freelancing-guide
CATCH-UP ON THE SOCIAL PLAYGROUND>>>
https://facebook.com/byobrandpodcast
IG : byobrand.podcast
CHECK-OUT ALL THINGS BYOBRAND>>>>
https://byobrandpodcast.com

bookmark
plus icon
share episode

No matter where you look, some business somewhere is proudly displaying its Values, sharing how thoughtful and transparent they are.
Aren’t those qualities that we should innately have as businesses? So, why is that kind of braggadocio strutting across websites and social media accounts?
Because most people... even most marketers have it all wrong. Episode 7 is about doing it all right. From what Core and External Values actually are to where and how to use them throughout your company, inside we're dispelling myth, walking you through how real branders and marketers walk their client's businesses through the most important part of the branding process.
Values are the foundation, guys. Let's get crackin'
Subscribe EVERYWHERE you tune-in, turning it up on your way to work or to drown out the daily noise.
Write A Review In The Comments Below And Tell Us What Ceilings You're Blasting Through This Week and What You Thought About The Episode, So I Can Kick As Much Butt As You!
Catch Up On The Social Playground
IG : @byobrand.podcast
FB : https://facebook.com/BYOBrandpodcast
https://byobrandpodcast.com

FULL EPISODE SHOW NOTES RELEASES >>> SEPT. 30

https://byobrandpodcast.com/values

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does BYOBrand Podcast have?

BYOBrand Podcast currently has 13 episodes available.

What topics does BYOBrand Podcast cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on BYOBrand Podcast?

The episode title 'Pt. III Growing Your Brand In The First 10-Years' is the most popular.

What is the average episode length on BYOBrand Podcast?

The average episode length on BYOBrand Podcast is 27 minutes.

How often are episodes of BYOBrand Podcast released?

Episodes of BYOBrand Podcast are typically released every 7 days.

When was the first episode of BYOBrand Podcast?

The first episode of BYOBrand Podcast was released on Aug 27, 2020.

Show more FAQ

Toggle view more icon

Comments