Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Business of Story

Business of Story

Park Howell, Brand Story Strategist

profile image

1 Creator

profile image

1 Creator

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
profile image

8 Listeners

bookmark
Share icon

All episodes

Best episodes

Seasons

Top 10 Business of Story Episodes

Goodpods has curated a list of the 10 best Business of Story episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Business of Story for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Business of Story episode by adding your comments to the episode page.

Park Howell, the World’s most Industrious Storyteller, launches his new ABT’s of Branding online course and explores how to use the narrative framework of the ABT (And, But, Therefore) to help business leaders clarify their brand story so they can amplify the impact of their customers and simplify their lives.

Take advantage of Park’s new ABT’s of Branding online course for free using the promo code: vdayabt at: https://businessofstory.thinkific.com/courses/abts-of-branding

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

profile image

2 Listeners

comment icon

2 Comments

2

bookmark
plus icon
share episode
Business of Story - #362: How to Avoid the Cost of Miscommunication
play

06/06/22 • 50 min

Abbey Lunney, Managing Director of the Thought Leadership Practice at The Harris Poll, discusses the findings of two recent studies that detail the cost of miscommunication costing American businesses $1.2 trillion annually.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

profile image

2 Listeners

bookmark
plus icon
share episode
Business of Story - #337: How to Turn Turmoil Into Triumph With Your Story
play

12/13/21 • 45 min

Sean Entin, stroke survivor and founder of StrokeHacker.com, shares how to turn turmoil into triumph through the stories we tell ourselves.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

profile image
profile image

2 Listeners

bookmark
plus icon
share episode

Jason Harris, co-founder & CEO of award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of national bestseller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer, shares how to create tremendous growth by standing for something much bigger than just your offering.

Improve your storytelling immediately with my The ABTs of Agile CommunicationsTM quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

profile image
profile image

2 Listeners

bookmark
plus icon
share episode
Business of Story - #370: How to Overcome Stigma With Your Story
play

08/01/22 • 52 min

Erik Osland, Managing Partner of evolvedMD, and Sentari Minor, Head of Strategy, share how to overcome stigma by reframing your personal and brand story, especially as it relates to mental health.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

profile image
profile image

2 Listeners

bookmark
plus icon
share episode
Business of Story - #342: Is Your Origin Story Working for You?
play

01/17/22 • 50 min

Robert Tighe, an award-winning journalist, number-one bestselling ghostwriter and former New Zealand Country Editor for The Red Bulletin, an adventure lifestyle magazine published by Red Bull, explores the importance of sharing your origin story to build your business.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

profile image

2 Listeners

bookmark
plus icon
share episode

Stu Heinecke, author of How to Grow Your Business Like a Weed, marketer and Wall Street Journal cartoonist, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

profile image

1 Listener

bookmark
plus icon
share episode

Karen Padilla is a Guatemalan marketer pursuing a master's degree in Global Brand Management at Griffith College Dublin. For her thesis, Karen interviewed Park about storytelling for nonprofits. Her questions were so engaging, he decided to produce a show for all those interested in why storytelling is important for all organizations and how to do it.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

profile image

1 Listener

bookmark
plus icon
share episode

Mark Lachance, author of The Lucky Formula: How to Stack The Odds In Your Favor And Cash In On Success, shares how you can turn your hard work into great fortune by triggering a lot of luck along the way through the stories you tell.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

profile image

1 Listener

bookmark
plus icon
share episode

Steve Rawling, former BBC TV journalist turned international storytelling consultant and author of Storyteller Tactics, shares the bad habits you need to break to make your business storytelling much more effective.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

profile image

1 Listener

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Business of Story have?

Business of Story currently has 495 episodes available.

What topics does Business of Story cover?

The podcast is about Branding, Marketing, Storytelling, Podcasts, Digitalmarketing, Socialmedia and Business.

What is the most popular episode on Business of Story?

The episode title '#337: How to Turn Turmoil Into Triumph With Your Story' is the most popular.

What is the average episode length on Business of Story?

The average episode length on Business of Story is 54 minutes.

How often are episodes of Business of Story released?

Episodes of Business of Story are typically released every 7 days.

When was the first episode of Business of Story?

The first episode of Business of Story was released on Jun 17, 2015.

Show more FAQ

Toggle view more icon

Comments