#389: The Art of Soulful Persuasion Through Brand Storytelling
12/12/22 • 64 min
2 Listeners
Jason Harris, co-founder & CEO of award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of national bestseller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer, shares how to create tremendous growth by standing for something much bigger than just your offering.
Improve your storytelling immediately with my The ABTs of Agile CommunicationsTM quick online course to learn the agile narrative framework that all influential business communication is built.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.
Read Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand.
#StoryOn!
≈Park
Jason Harris, co-founder & CEO of award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of national bestseller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer, shares how to create tremendous growth by standing for something much bigger than just your offering.
Improve your storytelling immediately with my The ABTs of Agile CommunicationsTM quick online course to learn the agile narrative framework that all influential business communication is built.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.
Read Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand.
#StoryOn!
≈Park
Previous Episode
#388: How to Turn Nerd Speak into Business Solutions With the ABT
Dr. Marlis Douglas and Dr. Keisha Bahr, distinguished professors and co-authors of The Narrative Gym for Science Graduate Students and Postdocs, share how to use the ABT agile narrative framework for proposals, papers, presentations, and life in general to make your complex simply land right the first time every time.
Improve your storytelling immediately with my The ABTs of Agile CommunicationsTM quick online course to learn the agile narrative framework that all influential business communication is built.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.
Read Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand.
#StoryOn!
≈Park
Next Episode
#390: How to Generate Strategically Creative Brand Stories
Robin Landa, a distinguished professor at Kean University and author of The New Art of Ideas: Unlock Your Creative Potential and Strategic Creativity: A Business Field Guide to Advertising, Branding and Design, shares her three-step process to coming up with better ideas more often.
Improve your storytelling immediately with my The ABTs of Agile CommunicationsTM quick online course to learn the agile narrative framework that all influential business communication is built.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.
Read Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand.
#StoryOn!
≈Park
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