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Business of Story - #346: The ABT’s of Branding: How to Romance Your Customer with Your Story

#346: The ABT’s of Branding: How to Romance Your Customer with Your Story

Business of Story

02/14/22 • 41 min

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Park Howell, the World’s most Industrious Storyteller, launches his new ABT’s of Branding online course and explores how to use the narrative framework of the ABT (And, But, Therefore) to help business leaders clarify their brand story so they can amplify the impact of their customers and simplify their lives.

Take advantage of Park’s new ABT’s of Branding online course for free using the promo code: vdayabt at: https://businessofstory.thinkific.com/courses/abts-of-branding

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

02/14/22 • 41 min

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