#346: The ABT’s of Branding: How to Romance Your Customer with Your Story
02/14/22 • 41 min
2 Listeners
Park Howell, the World’s most Industrious Storyteller, launches his new ABT’s of Branding online course and explores how to use the narrative framework of the ABT (And, But, Therefore) to help business leaders clarify their brand story so they can amplify the impact of their customers and simplify their lives.
Take advantage of Park’s new ABT’s of Branding online course for free using the promo code: vdayabt at: https://businessofstory.thinkific.com/courses/abts-of-branding
Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
Park Howell, the World’s most Industrious Storyteller, launches his new ABT’s of Branding online course and explores how to use the narrative framework of the ABT (And, But, Therefore) to help business leaders clarify their brand story so they can amplify the impact of their customers and simplify their lives.
Take advantage of Park’s new ABT’s of Branding online course for free using the promo code: vdayabt at: https://businessofstory.thinkific.com/courses/abts-of-branding
Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
Previous Episode
#345: Storytelling and the 5-Step Perpetual Innovation Process
Carla Johnson, author of RE:Think Innovation: How the World’s Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes, share how to use storytelling to spark innovation in yourself and your business.
Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
Next Episode
#347: How to Connect With Your Authentic Story Through Music
Paula White, internationally recognized sales coach and author of the new book The B Side: Remix Your Leadership Style, shares how to become a more influential leader by reconnecting with your authentic story through the power of music.
Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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