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Business of Story - #362: How to Avoid the Cost of Miscommunication

#362: How to Avoid the Cost of Miscommunication

Business of Story

06/06/22 • 50 min

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Abbey Lunney, Managing Director of the Thought Leadership Practice at The Harris Poll, discusses the findings of two recent studies that detail the cost of miscommunication costing American businesses $1.2 trillion annually.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

06/06/22 • 50 min

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