8 | How one small business went from almost bankrupt to a cash machine - the owner shares his secrets

03/09/20 • 35 min

Almost every small business owner knows the feeling - you are working very hard 24/7, and you can barely pay the bills.
Fitness Experts was in the same situation. However, by using strategic thinking, Rich Hakman, the owner, was able to turn it around. He actually did a lot more than just turning it around. They are now charging the clients a lot more money.
They are collecting the money up-front. and they are extending the relationship with their clients and hence their Lifetime Value (LTV). Sounds impossible? I thought so too.
This amazing interview covers what they did and how they did it. If you are in a small business, aspiring to open one, or just want to learn solid business know-how, you do not want to miss this interview.
Get the detailed show notes here

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Previous Episode

7 | Online marketing strategies for local business – The 6 steps definitive guide to growing your business

Interested in lead generation strategies? Want to know how to grow the customer base to a local business using Facebook ads? wondering what are the best online marketing tools for a small business right now? DO NOT MISS THIS INTERVIEW. In this interview, we go over the entire lead generation process. Ariana Hakman is sharing how they changed the business model of their business and added online marketing to completely turn the business around.
Read a detailed article on this topic that integrates the show notes with many additional resources.
In the interview we cover:

The best lead generation channel for local businesses today
How to set up lead generation strategies
- How to grab people’s attention
- What to include in your ad copy
- How to design a lead generation landing page
How to leverage your thank you page to get the leads from the online lead generation process to meet with you in the real world.
What lead nurturing strategies you should use
And even which lead generation tools and online marketing tools to use in every step of the way.

Next Episode

9 | How to work in something that you are passionate about? 6 life changing tips from people who mastered it.

If you do what you love, you'll never work a day in your life" (Marc Anthony).
While I do not totally agree with this statement, I do believe that working and making a living from something that you are passionate about has many benefits. But how do people get to a situation that they have a passion for their work?
It is a journey, with clear steps. If you want to get there (and most people should) listen to this fascinating conversation. Remo Eyal and I share the steps one needs to take in order to get to a situation in which your day job is aligned with your passion.
Read a detailed article on this topic that integrates the show notes with many additional resources.

Business Growth Accelerator - 8 | How one small business went from almost bankrupt to a cash machine - the owner shares his secrets

Transcript

Isar Meitis: 0:00
if I could create something that people would really buy into and something that they would get results and then put in a package, I thought, Wow, this could really work But I still need cash to market.
Rich Hakman: 0:15
Hey, people off the tribe, It's east are again today I'm hosting Reach Hackman. Reach Hackman in his business was on the verge off going bankrupt. I'm sure many small other businesses were at that position because ma