Build Up
ZGM Modern Marketing
The Homebuilder Podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more.
Learn more about ZGM here: https://zgm.ca/industries/homebuilding/
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
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Top 10 Build Up Episodes
Goodpods has curated a list of the 10 best Build Up episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Build Up for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Build Up episode by adding your comments to the episode page.
11/09/22 • 41 min
Jeff Archibald, Managing Director for app development company Paper Leaf, is on the show to talk digital transformation. Learn what digital transformation is, hear examples of successful transformation, and how you can get started on the digital journey.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
In our season two premier(🎉), we welcome Scott Hamilton, talented marketer and president of Alberta New Home Warranty, to discuss how to improve the post purchase experience (and why it matters) . In this episode learn what builders get wrong about the buyer follow-up, how technology is improving home ownership, and about how you can make your CX better.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
03/16/22 • 44 min
Dallas Builder's Association Executive Director, Phil Crone, joins us on the show to discuss the homebuilder community. Learn how to get more out of your homebuilder association relationship, what makes homebuilding so different from other industry communities, and how to find success working with your competition.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
01/04/23 • 46 min
Chris Hartley, VP of Sales at K. Hovnanian, comes on the podcast to discuss how sales and marketing can work together, what it means to sell homes in the digital age, and why the customer journey should be top of mind for anyone in sales or marketing.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
12/07/22 • 45 min
Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
What homebuilders need to know about public relations with Paul Michna | Build Up Episode #15
Build Up
11/23/22 • 41 min
Paul Michna, Head of PR at ZGM, is on the show to chat all things public relations. Learn how homebuilders can utilize three core PR tactics in their marketing efforts including earned media, crisis communications, and engagement.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
10/26/22 • 52 min
Diana Carroll, Marketing Director DFW for residential community developer Hillwood Communities, is on the show to talk master built communities. Learn how to build a community among your buyers, why realtors should be a vital part of your sales plan, and discover new elements to add into your master planned communities.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
The importance of transparency in the home buying process with Jeff Jackson | Build Up Episode #12
Build Up
10/12/22 • 36 min
Bōde's Founder, Jeff Jackson, joins us on the show to discuss all things home buying. Learn what modern day buyers really want from the home buying process, the importance of being transparent to build trust, and how bōde can help homebuilders in the reselling market.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
*This is the final episode with former season 1 host, Salina Halabi.
In our season one finale, ZGM's very own social strategist extraordinaire, Logan Widdicombe, sits down with us to discuss the ever-changing landscape of social media. In this episode hear how platforms are changing (now and in the future), how social selling works, the importance of brand authenticity, and more!
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
Making the most of brand partnerships with Robin Nasserdeen and Tara Van Horn | Build Up Episode #4
Build Up
01/05/22 • 43 min
Coventry Homes' Partner and Sales Director Robin Nasserdeen and Marketing and Design Manager Tara Van Horn join us for a discussion on brand partnerships. Through their work with Edmonton's NHL team, the Edmonton Oilers, and the Edmonton Humane Society, they've learned all the in's and out's of making the best of cross-promotion.
Hear about how to pick an organization that makes sense for your mission, why brand partners shouldn't just inform marketing strategy, and the importance of activations.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes
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FAQ
How many episodes does Build Up have?
Build Up currently has 31 episodes available.
What topics does Build Up cover?
The podcast is about Branding, Homebuilding, Marketing, Advertising, Podcasts, Realestate and Business.
What is the most popular episode on Build Up?
The episode title 'What homebuilders need to know about public relations with Paul Michna | Build Up Episode #15' is the most popular.
What is the average episode length on Build Up?
The average episode length on Build Up is 41 minutes.
How often are episodes of Build Up released?
Episodes of Build Up are typically released every 14 days, 2 hours.
When was the first episode of Build Up?
The first episode of Build Up was released on Nov 29, 2021.
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