Making the most of brand partnerships with Robin Nasserdeen and Tara Van Horn | Build Up Episode #4

01/05/22 • 43 min

Coventry Homes' Partner and Sales Director Robin Nasserdeen and Marketing and Design Manager Tara Van Horn join us for a discussion on brand partnerships. Through their work with Edmonton's NHL team, the Edmonton Oilers, and the Edmonton Humane Society, they've learned all the in's and out's of making the best of cross-promotion.
Hear about how to pick an organization that makes sense for your mission, why brand partners shouldn't just inform marketing strategy, and the importance of activations.
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Previous Episode

The power of brand purpose and rebranding considerations with Kim Tieu | Build Up Episode #3

Cantiro's Senior Marketing Manager, Kim Tieu, joins us to talk all things brand. Hear about Cantiro's recent rebrand, the importance of brand purpose, and why homebuilders need to consider all departments when it comes to brand updates.
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Next Episode

Selling out of market with Ellen Giddens | Build Up Episode #5

Giddens Homes' Co-owner and Vice President of Sales, Ellen Giddens, joins us for a conversation about selling out of market. Learn about how to update your marketing for out of market buyers, why customer education matters, and how to keep digital personal.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes