Improving the Sales and Marketing Relationship with Chris Hartley | Build Up Episode #17

01/04/23 • 46 min

Chris Hartley, VP of Sales at K. Hovnanian, comes on the podcast to discuss how sales and marketing can work together, what it means to sell homes in the digital age, and why the customer journey should be top of mind for anyone in sales or marketing.
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Previous Episode

All about generational buying habits with Allison Watson from Leger | Build Up Episode #16

Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups.
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Next Episode

How homebuilders should adjust their marketing in a recession with Rob Fairhead | Build Up Episode #18

Rob Fairhead, Partner and Chief Strategy Officer at ZGM Modern Marketing Partners, joins us on the podcast to talk about the big, scary word we can't seem to stop talking about — recession. With 20+ years of experience in advertising, Rob knows a lot about adjusting for economic uncertainty and walks us through how builders should look to update their marketing and advertising plans.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes