All about generational buying habits with Allison Watson from Leger | Build Up Episode #16

12/07/22 • 45 min

Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups.
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Previous Episode

What homebuilders need to know about public relations with Paul Michna | Build Up Episode #15

Paul Michna, Head of PR at ZGM, is on the show to chat all things public relations. Learn how homebuilders can utilize three core PR tactics in their marketing efforts including earned media, crisis communications, and engagement.
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Next Episode

Improving the Sales and Marketing Relationship with Chris Hartley | Build Up Episode #17

Chris Hartley, VP of Sales at K. Hovnanian, comes on the podcast to discuss how sales and marketing can work together, what it means to sell homes in the digital age, and why the customer journey should be top of mind for anyone in sales or marketing.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes