The evolution of social media and how it’s changing homebuilder marketing with Logan Widdicombe | Build Up Episode #10

03/30/22 • 44 min

In our season one finale, ZGM's very own social strategist extraordinaire, Logan Widdicombe, sits down with us to discuss the ever-changing landscape of social media. In this episode hear how platforms are changing (now and in the future), how social selling works, the importance of brand authenticity, and more!
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Previous Episode

Making the most of your homebuilder community with Phil Crone | Build Up Episode #9

Dallas Builder's Association Executive Director, Phil Crone, joins us on the show to discuss the homebuilder community. Learn how to get more out of your homebuilder association relationship, what makes homebuilding so different from other industry communities, and how to find success working with your competition.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

Next Episode

How homebuilders can boost brand through post purchase education with Scott Hamilton | Build Up Episode #11

In our season two premier(🎉), we welcome Scott Hamilton, talented marketer and president of Alberta New Home Warranty, to discuss how to improve the post purchase experience (and why it matters) . In this episode learn what builders get wrong about the buyer follow-up, how technology is improving home ownership, and about how you can make your CX better.
Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes