41: How to make your competition irrelevant

05/03/22 • 26 min

Free training mentioned in the episode: LindsayJWilliams.com/masterclass
Free guide mentioned in the episode: LindsayJWilliams.com/competition
Book mention in the episode: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
You’re listening to the Build That Business podcast, episode 41.
I don’t know if anyone listening can relate to this - but when I first started my business I constantly looked at what the competition was doing. I built my website just like theirs, I chose my brand colors to look similar to theirs. I used language like, ‘We’ or ‘Our team of experts' to make me look bigger than I was so that I could be in the same league as the big wedding stationery companies.
Can anyone relate to this? Or maybe you’re following a bunch of your competitors and you’re getting ideas from there? They’re doing instagram reels so you need to do reels. They’re offering a certain type of service, so maybe that’s something you should offer? I know I’m not alone here.
So today, we're NOT going to talk about how to compare yourself to your competition, we’re not going to talk about how to get ahead, or how to be better than them. We're going to go a step above all of that ... we’re going to cover how to make the competition totally irrelevant. We’re going to open up a whole new dimension to your business and a new way of thinking about your marketing. Get ready to blow your mind.
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/41

Previous Episode

40: How to put personality into automations & systems with Dolly DeLong

Welcome to the build that business podcast, episode number 40!
Oh you are in for a treat today! We have Dolly DeLong in the house to talk about how to put personality into automations & systems. Not only is her name Dolly and she’s from Nashville (so you know we instantly became BFFs) - but Dolly drops so much gold in this episode. From tips on how to set up systems and workflows and automations, we talk about what to say in these canned emails, how to get more comfortable on video - all the things.
You see, Dolly is a multi-passionate creative business owner who is a Nashville based family & personal branding photographer, in addition to photography she is a systems and workflow educator where she helps educates other creative business owners in learning how to take baby steps in setting up systems and workflows in their own business (because systems and workflows are magic). She is the host of the Systems & Workflow Magic Podcast (a podcast for creative entrepreneurs who want to know how to find the magic (and clarity) in systems, strategic workflows, & automation for their business! )
Ready to dive in? In today's episode, we'll cover:
- The number one mistake that most creative business owners make when they’re thinking about implementing systems into their business
- How incorporating systems and automation can grow your business.
- How to infuse your personality in your business (even when using automation). We talk about emails, video, social - ALL the things.
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/40
50% off Honeybook Coupon Code: http://share.honeybook.com/lindsayjwilliams
Follow Dolly:
Dolly’s Dubsado code for 20% first month or year: dubsado.com/?c=dollydelongeducation
Dolly’s Dubsado Freebie: (how to get started with Dubsado as a Creative Biz Owner): https://dollydelongphotography.com/getting-started-with-dubsado
Website: https://dollydelongphotography.com/
Podcast: https://dollydelongphotography.com/podcast
Instagram: https://www.instagram.com/dollydelongeducation/

Next Episode

42: Finding fulfillment while audaciously pursuing your dream - The Power of Y.E.T. - with Hayley Luckadoo

Welcome to the build that business podcast, episode number 42! Today, I had the absolute pleasure of sitting down with Hayley Luckadoo, host of the Females on Fire podcast and may I just boldly say - this episode is hands down the most powerful one we’ve put out to date.
Hayley is a marketing coach, high energy motivational speaker, and podcast host. She focuses on helping women in business fill the gaps in their sales and marketing processes to create better and more profitable strategies that actually convert into revenue, and empowering entrepreneurs to let go of the things holding them back, step into who they truly are, and go after their biggest and wildest dreams.
Today, we dove deep into the power of “Yet” - This acronym “YET” has a double meaning for her and explains it all in today’s episode. I don’t want to give too much away because you just gotta listen, it’s so good. Hayley helps walk us through how to Find Fulfillment While Audaciously Pursuing Your Dream. Bottom line - this episode will absolutely change your life.
Ready to dive in? In today's episode, we'll cover:
1. What the acronym Y.E.T. means and how do we put it into practice.
2. How to embrace where we’re at today and celebrate our wins, while still chasing our goals.
3. How this practice has changed Hayley’s life through her podcast, events, motivational speaking, marketing company and more.
4. How the question, “What would it take?” can bring your biggest, boldest dreams to life
5. A request for Taylor Swift :)
Thanks for tuning into today’s episode of the Build That Business Podcast!
Free Masterclass: “How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/42
Follow Hayley:
Website: www.hayleyluckadoo.com
Females on Fire Podcast
Instagram: @Hayleyluckadoo