Build That Business
Lindsay J Williams
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41: How to make your competition irrelevant
Build That Business
05/03/22 • 25 min
Free training mentioned in the episode: LindsayJWilliams.com/masterclass
Free guide mentioned in the episode: LindsayJWilliams.com/competition
Book mention in the episode: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
You’re listening to the Build That Business podcast, episode 41.
I don’t know if anyone listening can relate to this - but when I first started my business I constantly looked at what the competition was doing. I built my website just like theirs, I chose my brand colors to look similar to theirs. I used language like, ‘We’ or ‘Our team of experts' to make me look bigger than I was so that I could be in the same league as the big wedding stationery companies.
Can anyone relate to this? Or maybe you’re following a bunch of your competitors and you’re getting ideas from there? They’re doing instagram reels so you need to do reels. They’re offering a certain type of service, so maybe that’s something you should offer? I know I’m not alone here.
So today, we're NOT going to talk about how to compare yourself to your competition, we’re not going to talk about how to get ahead, or how to be better than them. We're going to go a step above all of that ... we’re going to cover how to make the competition totally irrelevant. We’re going to open up a whole new dimension to your business and a new way of thinking about your marketing. Get ready to blow your mind.
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/41
05/03/22 • 25 min
40: How to put personality into automations & systems with Dolly DeLong
Build That Business
04/27/22 • 44 min
Welcome to the build that business podcast, episode number 40!
Oh you are in for a treat today! We have Dolly DeLong in the house to talk about how to put personality into automations & systems. Not only is her name Dolly and she’s from Nashville (so you know we instantly became BFFs) - but Dolly drops so much gold in this episode. From tips on how to set up systems and workflows and automations, we talk about what to say in these canned emails, how to get more comfortable on video - all the things.
You see, Dolly is a multi-passionate creative business owner who is a Nashville based family & personal branding photographer, in addition to photography she is a systems and workflow educator where she helps educates other creative business owners in learning how to take baby steps in setting up systems and workflows in their own business (because systems and workflows are magic). She is the host of the Systems & Workflow Magic Podcast (a podcast for creative entrepreneurs who want to know how to find the magic (and clarity) in systems, strategic workflows, & automation for their business! )
Ready to dive in? In today's episode, we'll cover:
- The number one mistake that most creative business owners make when they’re thinking about implementing systems into their business
- How incorporating systems and automation can grow your business.
- How to infuse your personality in your business (even when using automation). We talk about emails, video, social - ALL the things.
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/40
50% off Honeybook Coupon Code: http://share.honeybook.com/lindsayjwilliams
Follow Dolly:
Dolly’s Dubsado code for 20% first month or year: dubsado.com/?c=dollydelongeducation
Dolly’s Dubsado Freebie: (how to get started with Dubsado as a Creative Biz Owner): https://dollydelongphotography.com/getting-started-with-dubsado
Website: https://dollydelongphotography.com/
Podcast: https://dollydelongphotography.com/podcast
Instagram: https://www.instagram.com/dollydelongeducation/
04/27/22 • 44 min
04/18/22 • 9 min
Free inquiry guide mentioned in the episode: www.LindsayJWilliams.com/inquiryguide
Free training mentioned in the episode: www.LindsayJWilliams.com/masterclass
You’re listening to the Build That Business podcast, episode 39. Today, we are talking about your inquiry process. What happens when a potential customer reaches out via your inbox or DMs and asks for more information on how to work with you.
How you respond to inquiries is so critical. It’s the difference between closing that sale, or getting ghosted. If you’re tired of couples ghosting you after you respond to that first inquiry, leaving you with an empty calendar and empty bank account, it’s time to turn things around!
This episode is for anyone who is struggling to book more weddings and close the sale. Once I mastered these strategies, I grew my wedding stationery business to multi-6 figures and had a close rate of 96% Ready to learn how to never let an inquiry get away? Let’s dive in...
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/39
04/18/22 • 9 min
38: It's OK to be a serial entrepreneur; but how do you do it well? with Melissa Koehler
Build That Business
04/11/22 • 30 min
Welcome to The Build That business podcast, episode number 38.
Today I’m sitting down with the Lovely Melissa Koehler, the host of the podcast, “Confessions of a serial entrepreneur” - and she’s going to talk about just that. How It's OK to Be a Serial Entrepreneur; it’s okay to be multi passionate... but how do you do it well?
Melissa Koehler is a Small Business Strategist who is passionate about helping women build a business they can be proud of! What started as a career as a professional photographer has blossomed into the creation of several brands and businesses and a passion to teach others how to get started without feeling alone and overwhelmed. She has found the "easy button" for building a business with the creation of The Blush Pages, where entrepreneurs can join in community, find joy in running their business, and access the help they need to build an unstoppable brand. She believes in passion over perfection and the truth that the only superpower you need is YOU!
This episode was mind blowing for me - SO many amazing insights about how to juggle multiple passions without the overwhelm packed into just 30 mins. So without future ado, let's dive into the episode!
We'll cover:
1. As a serial entrepreneur, how do you keep everything organized?
2. How do you spend equal, quality time on all of your businesses?
3. How do you stay passionate about each business?
4. How do you share about each different business on social media without overwhelming your audience? 5. How do you find time for running more than one business?
Thanks for tuning into today’s episode of the Build That Business Podcast!
Free Masterclass, "How I 10x'd my Wedding Stationery business - $30k to $300k in 5 years" - LindsayJWilliams.com/masterclass
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/38
Follow Melissa:
Website: https://melissakoehler.net/
Instagram: https://www.instagram.com/mkoehler/
Facebook: https://www.facebook.com/melissalynnekoehler/
04/11/22 • 30 min
37: Struggling with consistency? Here’s your permission to let it go
Build That Business
03/28/22 • 5 min
Link to free class mentioned in the episode: LindsayJWilliams.com/masterclass
(How I 10x'd My Wedding Stationery Business - $30k to $300k)
Welcome to the Build That Business podcast, episode number 37. Today is going to be a short episode, because we’re talking about the importance of taking a creative break and I’m going to practice what I preach.
I know that being an entrepreneur can bring along stressors. From family obligations to juggling your client’s needs, to growing your business, to that little voice in the back of your head reminding you of all of the things you need to be doing. And trust me I get it, It’s kind of stressful isn’t it? You set out to start your own business for freedom, it’s supposed to be rewarding, inspiring and fun - and yet, we feel overwhelmed, and we feel isolated, we feel guilty that this life is what we wanted but we’re still not happy all the time.
I know for me it feels so chaotic, being a mom of a toddler, running a business - it sometimes feels like everything's on fire all the time and you’re just running from one thing to the next (can you relate). To me it’s like, “can I just get a minute to think about what the heck I’m doing?” So, that’s all I wanted to do in this episode - is just give you permission to take a minute. Will you take a deep breath with me and recognize the value of stepping back and strategically planning what we're doing? Isn't it funny how we forget this stuff? We forget to pause, plan, think. We think there’s no time for it but in reality this is the most important thing you can do for your business.
So press play on this episode and let's give ourselves permission to pause...
FREEBIES TO GROW YOUR BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/37
03/28/22 • 5 min
36: Control the chaos and leave your couples breathless in a GOOD way: How to quietly coach your couples for their wedding day with Gabby Chapin
Build That Business
03/21/22 • 55 min
Welcome to The Build That business podcast, episode number 36.
Today we are talking about how to control the chaos and leave your couples breathless (in the best way). I have the honor of sitting down with the one and only Gabby Chapin, a wedding photographer and educator and the perfect person to walk us through this. Gabby is going to teach us how she quietly coaches and prepares her couples for their sessions and wedding days. This episode is one of my favorites I’ve ever done. It’s the perfect kick off to this wedding season and packed full of useful tips that we can take with us as we dive into our 2022 season and hopefully a new normal in the wedding industry. So without future ado, let's dive into the episode!
In today's episode, we'll cover:
1. So today we’re going to be talking about controlling the chaos. And, this topic has a very different meaning after the hell of a year we’ve all been through as wedding professionals. I see a common thread that we’re all just really burnt out. What advice would you give to a wedding pro listening to this who feels like the wheels have totally fallen off the bus this year? Dates postponed, details changing, couples on edge... how to regain some of that control and order in your business?
2. What's the single most important thing you do, BEFORE the wedding day, to promote a smooth flow of events?
3. How do you get clients to give you what you need to perform to the best of your abilities?
4. How do you communicate what your boundaries are with your clients?
5. When clients toe the line of your set boundaries, what do you do to guide them back into your higher functioning zone?
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/36
Follow Gabby:
Website: www.gabbychapin.com
Instagram: www.instagram.com/gabbychapin_photography/
03/21/22 • 55 min
35: How you can book 12 appointments at your first bridal show
Build That Business
03/14/22 • 12 min
Enrollment for The Profitable Pro Bundle is now OPEN! Get my new course, The Bridal Show Blueprint + 25 other resources for just $97. Click here to snag it: www.LindsayJWilliams.com/bundle
* Doors Close Friday, March 18th *
Welcome to the Build That Business podcast, episode number 35. Today, we’re talking about my favorite thing to talk about, Bridal Shows. They are my number one source of leads and I personally think they’re the most under-rated lead generation source in the wedding industry.
We average 25k PER SHOW. That’s right, $25,000 every bridal show we go to. Today, I’m breaking down how we do that and specifically how I scheduled 12 appointments at my first show.These 12 appointments started a snowball effect to get me from $30k to $300k in yearly revenue in just 5 years. You see, I’ve since perfected my bridal show strategy and now it’s our number one source of leads. But first, I gotta address the elephant in the room. Let me ask you, have you ever thought about these things?
- “Bridal shows are full of budget shoppers”
- “My ideal customers don’t go to bridal shows”
- “The bridal shows in my area are not the same as yours, Lindsay. They’re not big, they’re not well attended”
No, I’m not a mind reader. I just know this might be what you think when you hear me say Bridal Shows. Listen, I’ve heard all the excuses. You can continue to pretend like you’re too good for bridal shows, but you’re doing yourself a MAJOR disservice.
The reason bridal shows are not working for you has nothing to do with any of the above, it has to do with the fact that you’re just signing up and showing up. What are you doing to warm up the lead before the show? So that by the time people walk by your booth, they know you and are ready to book an appointment.
Couples come to these shows ready to plan. Hundreds of people who are engaged and need your services are walking right by your booth. If you cant book at least a few weddings, you’re doing something wrong. And I say all of this with ALL THE LOVE in the world, because I want you to win. I know the power of bridal shows and with just a few tweaks to your strategy, you’ll see how powerful these lead generating machines are too.
Have I convinced you to give them a shot yet? Let’s dive into the episode!
FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/35
03/14/22 • 12 min
34: Contracts for Wedding Professionals (what you absolutely need to include) with Braden Drake
Build That Business
03/04/22 • 33 min
Welcome to The Build That business podcast, episode number 34. Today we are talking about all things contracts. Specially contracts for Wedding professionals. We’ll cover what to include, what most people leave out, and how to protect yourself this year specially.
And there is no better person to walk us through it than Braden Drake. Braden is a California licensed attorney and tax professional. He works primarily with service based, creative small business owners through his signature program Profit Rx. His tagline is, “your gay best friend here to help you get your legal, tax, and financial shit legit.” So that describes Bradens fun and laid back personality... I think you’re gonna love this episode. Without future ado, let's dive into the episode!
In today's episode, we'll cover:
1. What are the primary things to include in a contract?
2. How should you handle payment terms?
3. How can you draft your contract to avoid potential cancellation issues?
4. What is the number one thing people tend to overlook when putting together their contract?
5. Are there any specific things you recommend we include in our contract for this upcoming season pertaining to the pandemic specifically?
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/34
Follow Braden:
Website: https://www.bradendrake.com/
The Contract Vault: https://www.bradendrake.com/contractvault
Layers of Legal Protection (free guide) https://www.bradendrake.com/layers
Instagram: https://www.instagram.com/bradenadamdrake/
03/04/22 • 33 min
33: Driving Traffic to Your Website with Video with LaShonda M. Brown
Build That Business
02/21/22 • 43 min
You’re listening to The Build That business podcast, episode number 33. Today I sat down with LaShonda Brown to talk about how to drive to Your Website with Video (IG Reels, Stories + YouTube).
After 10 years as a Corporate Film Producer, LaShonda has transitioned to life as a full-time YouTuber. Through how-tos and reviews, LaShonda teaches entrepreneurs how to grow their biz without breaking the bank. She is also a Canva Certified Creative, Flodesk Educator, and Squarespace Top-Level Expert.
If you are hesitating to dive into video as a part of your marketing strategy, you absolutely need to keep listening. LaShonda is so full of insightful tips and inspiration... she’s just amazing. So without future ado, let's dive into the episode!
In today's episode, we'll cover:
1. How do you find ideas for video content?
2. What are some tips you have for saving time creating video content?
3. What advice would you have for someone starting a YouTube channel from scratch?
4. What advice would you give to someone listening who really wants to start implementing video into their business, but they are scared. Maybe they feel like they’re not ready, they feel awkward, they want to lose 10 pounds, they feel like their office isn’t “pretty enough”. I know I know these are false things we tell ourselves but I have told myself these things! So I would imagine I’m not alone in these thoughts.
5. How does showing up on video or audio change how you connect with your ideal customer?
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/33
Follow LaShonda:
Website: https://www.lashondabrown.com/
Freebies from LaShonda:
Bootstrap Coupon Book www.lashondabrown.com/coupons
YouTube Passive Income Guide https://www.lashondabrown.com/youtube-guide
Instagram: www.instagram.com/lashondambrown
YouTube: www.youtube.com/lashondambrown
02/21/22 • 43 min
42: Finding fulfillment while audaciously pursuing your dream - The Power of Y.E.T. - with Hayley Luckadoo
Build That Business
05/10/22 • 55 min
Welcome to the build that business podcast, episode number 42! Today, I had the absolute pleasure of sitting down with Hayley Luckadoo, host of the Females on Fire podcast and may I just boldly say - this episode is hands down the most powerful one we’ve put out to date.
Hayley is a marketing coach, high energy motivational speaker, and podcast host. She focuses on helping women in business fill the gaps in their sales and marketing processes to create better and more profitable strategies that actually convert into revenue, and empowering entrepreneurs to let go of the things holding them back, step into who they truly are, and go after their biggest and wildest dreams.
Today, we dove deep into the power of “Yet” - This acronym “YET” has a double meaning for her and explains it all in today’s episode. I don’t want to give too much away because you just gotta listen, it’s so good. Hayley helps walk us through how to Find Fulfillment While Audaciously Pursuing Your Dream. Bottom line - this episode will absolutely change your life.
Ready to dive in? In today's episode, we'll cover:
1. What the acronym Y.E.T. means and how do we put it into practice.
2. How to embrace where we’re at today and celebrate our wins, while still chasing our goals.
3. How this practice has changed Hayley’s life through her podcast, events, motivational speaking, marketing company and more.
4. How the question, “What would it take?” can bring your biggest, boldest dreams to life
5. A request for Taylor Swift :)
Thanks for tuning into today’s episode of the Build That Business Podcast!
Free Masterclass: “How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/42
Follow Hayley:
Website: www.hayleyluckadoo.com
Females on Fire Podcast
Instagram: @Hayleyluckadoo
05/10/22 • 55 min
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FAQ
How many episodes does Build That Business have?
Build That Business currently has 83 episodes available.
What topics does Build That Business cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Build That Business?
The episode title '41: How to make your competition irrelevant' is the most popular.
What is the average episode length on Build That Business?
The average episode length on Build That Business is 35 minutes.
How often are episodes of Build That Business released?
Episodes of Build That Business are typically released every 7 days.
When was the first episode of Build That Business?
The first episode of Build That Business was released on Aug 21, 2021.
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