Buffer: Building Brand Transparency w/ Ash Read

12/10/20 • 46 min

1 Listener

Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency.

From the start, the company has openly shared revenue numbers and the ups and downs of building the business. This transparency extends to its two podcasts: the Science of Social Media and Breaking Brand.

The podcasts serve different purposes and are produced quite differently, but there is one commonality: each places a premium on providing value to the audience.

In this episode of Brands That Podcast, Ash Read, Buffer's Editorial Director, sits down with Erik to discuss:

Why podcasts are valuable (even if audience growth is slower than a blog)
Transparency as a tool for growth
How to get creative with your podcasting style
Being resourceful with your podcast content

And a ton more. As always, hope you enjoy it and use it to grow your own brand.

Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency.

The podcasts serve different purposes and are produced quite differently, but there is one commonality: each places a premium on providing value to the audience.

In this episode of Brands That Podcast, Ash Read, Buffer's Editorial Director, sits down with Erik to discuss:

Why podcasts are valuable (even if audience growth is slower than a blog)
Transparency as a tool for growth
How to get creative with your podcasting style
Being resourceful with your podcast content

And a ton more. As always, hope you enjoy it and use it to grow your own brand.

Previous Episode

Q&A: Is Podcasting Better than SEO?

Should invest in SEO or a podcast? In this "unedited" episode, Jeremiah talks about the pros and cons of each, the goals that each channel is trying to achieve, best case scenario for both, and how ultimately - they play really nicely together.

Next Episode

Season 2: What's Next for BTP

We're excited to announce that season 2 of Brands that Podcast launches next Wednesday with Jeremiah as your new host! Whether you're a communications or marketing manager, we can't wait for you to hear what we have in store for you this season.

We've lined up interviews with the people running podcast strategies at Mailchimp, HubSpot, Salesforce, and many more incredible brands. In these episodes, you'll get insights into how they run live networks, how they grow listenership and downloads, how they think about strategy and ROI, and so much more.

You can also expect bonus live strategy episodes where we take a company not currently using podcasting and talk through a full strategy breakdown along with short Q&A episodes where we tackle specific topics, like how to measure ROI or get buy-in from your team.

If you already use podcasting at your company, we know the content in these episode will help take your strategy to the next level. And if you're not, you'll get a free crash course on how to get your own podcast strategy off the ground.

Be sure to follow Lemonpie on social for the latest drops and message us directly with any questions you want hear answered on the show.

See you on Wednesdays!