Bonus: Erik's .LA Summit Talk

11/13/20 • 38 min

Espree Devora sat down for a "fireside chat" and AMA with Erik. Listen as they talk about getting your podcast to the top charts, how brands can use podcasting to grow, and more.

Espree Devora sat down for a "fireside chat" and AMA with Erik. Listen as they talk about getting your podcast to the top charts, how brands can use podcasting to grow, and more.

Previous Episode

Wistia: Investing in the Right Content w/ Jenny Coppola

For video software company Wistia, which has more than half a million businesses using its product, growth comes down to brand marketing.

The 120-employee company, which has been around almost 13 years, leverages video series — and more recently podcasts — as a centerpiece of its marketing efforts.

“We have our CEO running a show. I have one in the works. One of my colleagues on our people team has one in the works,” says Jenny Coppola, Wistia’s Director of Creative and Content.

In this episode of Brands That Podcast, Jenny explains why investing in brand makes sense, why focusing exclusively on numbers could be inhibiting your most creative ideas, and how the Wistia team measures the success of its content (hint: they care a lot about how much time people are spending with it).

Next Episode

Entrepreneur Magazine: Getting More Out of Your Episodes w/ Jason Feifer

Jason Feifer is the Editor-in-Chief of Entrepreneur magazine, which alone keeps him busy enough. But on top of that, he also hosts three podcasts: Problem Solvers (an Entrepreneur podcast), Pessimists Archive, and Hush Money.

For Jason, podcasting is a different way to tell stories, and one that can only add value for Entrepreneur magazine's readers. In fact, some conversations for Problem Solvers become articles or interviews for the magazine.

In this episode, Jason talks about why podcasting is valuable for brands. Jason and Erik discuss the intimate nature of podcasts and how that can build a dedicated fanbase. They also get into what it takes to start a podcast, and why sometimes it might help not to have a concrete plan, and the advantages of producing multi-platform content.