Words on a Limited Budget

Writing your content is hard enough when you've got a full team of in-house people – or an ample budget to bring in outside help.
But what if you need to launch a new website in the middle of redundancies and other cost-cutting?
We won't dwell on the old chestnut that marketing spend is an investment, not a cost – it's a cliché because it's true. And we won't bleat on about reducing the website's scope – because you've already thought of that.
Instead, we ask how you can do more with less, figuring out the smart way to spend your budget for the maximum effect.
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to [email protected] and we'll do our very best to help.
Or maybe you just want to tell us what you think of the podcast. It's the same address: [email protected]