Personal Branding Magic: How to Gain Followers & Build a 6-Figure Business w/ Hala Taha @ YAP Media
07/28/22 • 36 min
Storytelling is a talent and a gift. A great storyteller can create a connection with their audience, evoke emotion, and leave a lasting impression. The best storytellers immerse us into their worlds and leave us wanting more. As more businesses explore storytelling as a digital content strategy, it's become an increasingly valuable tool in a marketer's arsenal, especially in B2B.
When we story-tell we don’t just create content, we create connection.
And as a result, an amazing phenomenon occurs. We start to gain super fans of our work that eventually turn into our super consumers. And Disney is a company that has properly executed this idea and profited from this content strategy ever its inception.
As I started to think about the best person to explore this topic with, I immediately thought of Hala.
Why?
Hala Taha is the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities and CEOs and more. Also dubbed the “The Podcast Princess,” Hala is the host of the Young and Profiting (YAP) Podcast, frequently ranked as a #1 Education podcast and has interviewed star-studded guests from the likes of Matthew McConaughey, Deepak Chopra, Seth Godin and countless others.
Hala started her career in radio production while in college at HOT97 on “The Angie Martinez Show.” Later, she launched an entertainment news blog site, “The Sorority of Hip Hop,” where she led an all-female team of 50 bloggers, she nearly snagged a reality TV show on MTV!
She took a temporary exit from the entertainment industry to get an MBA and has 7 years of corporate marketing experience at HP and Disney Streaming Services. She started the Young and Profiting Podcast and YAP Media as a side hustle, scaling the business to 35+ employees before quitting her executive position at Disney to take the leap into entrepreneurship.
YAP Media is now a premier social media and podcast production agency for CEOs, celebrities and top podcasters, with a dozen high-profile clients and nearly 60 employees.
How?
She has mastered the art of story through her personal branding, marketing, and podcast, and she’s got over 150,000 super fans on LinkedIn to prove it!
In this episode, Hala and Rita discuss:
- Hala’s current business and podcast “YAP”
- Her thoughts on how to turn super fans into super consumers
- Tips on podcast storytelling
- Her mindset on creating content with intent to serve your audience, not yourself
- How she pushed through constant rejections in her life and finally found success through podcasting and LinkedIn
- Personal Branding: From 0 -150,000+ Followers and a Six-Figure Business. How she went from rejections to success through her online side hustle.
- Hala’s former experiences and how they have shapes her professional career then and now
- And Much More!
Be sure to stick around for the Disney Rapid Fire Questions segment! You definitely won’t want to miss Hala’s creative answers!
Do you wish to connect with our special guest?
Connect with Hala @ Young and Profiting:
Hala’s LinkedIn: https://www.linkedin.com/in/htaha/
Hala’s Instagram:https://www.instagram.com/yapwithhala/
Hala’s Twitter: https://twitter.com/yapwithhala
Clubhouse: https://www.clubhouse.com/@halataha
Website: https://www.youngandprofiting.com/
Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046
Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!
Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.
Connect with Rita:
Visit her website: https://bippityboppitybiz.com
Connect with her on LinkedIn: www.linkedin.com/in/ritaricha
Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s NEW podcast consulting company, Reignite Media.
Storytelling is a talent and a gift. A great storyteller can create a connection with their audience, evoke emotion, and leave a lasting impression. The best storytellers immerse us into their worlds and leave us wanting more. As more businesses explore storytelling as a digital content strategy, it's become an increasingly valuable tool in a marketer's arsenal, especially in B2B.
When we story-tell we don’t just create content, we create connection.
And as a result, an amazing phenomenon occurs. We start to gain super fans of our work that eventually turn into our super consumers. And Disney is a company that has properly executed this idea and profited from this content strategy ever its inception.
As I started to think about the best person to explore this topic with, I immediately thought of Hala.
Why?
Hala Taha is the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities and CEOs and more. Also dubbed the “The Podcast Princess,” Hala is the host of the Young and Profiting (YAP) Podcast, frequently ranked as a #1 Education podcast and has interviewed star-studded guests from the likes of Matthew McConaughey, Deepak Chopra, Seth Godin and countless others.
Hala started her career in radio production while in college at HOT97 on “The Angie Martinez Show.” Later, she launched an entertainment news blog site, “The Sorority of Hip Hop,” where she led an all-female team of 50 bloggers, she nearly snagged a reality TV show on MTV!
She took a temporary exit from the entertainment industry to get an MBA and has 7 years of corporate marketing experience at HP and Disney Streaming Services. She started the Young and Profiting Podcast and YAP Media as a side hustle, scaling the business to 35+ employees before quitting her executive position at Disney to take the leap into entrepreneurship.
YAP Media is now a premier social media and podcast production agency for CEOs, celebrities and top podcasters, with a dozen high-profile clients and nearly 60 employees.
How?
She has mastered the art of story through her personal branding, marketing, and podcast, and she’s got over 150,000 super fans on LinkedIn to prove it!
In this episode, Hala and Rita discuss:
- Hala’s current business and podcast “YAP”
- Her thoughts on how to turn super fans into super consumers
- Tips on podcast storytelling
- Her mindset on creating content with intent to serve your audience, not yourself
- How she pushed through constant rejections in her life and finally found success through podcasting and LinkedIn
- Personal Branding: From 0 -150,000+ Followers and a Six-Figure Business. How she went from rejections to success through her online side hustle.
- Hala’s former experiences and how they have shapes her professional career then and now
- And Much More!
Be sure to stick around for the Disney Rapid Fire Questions segment! You definitely won’t want to miss Hala’s creative answers!
Do you wish to connect with our special guest?
Connect with Hala @ Young and Profiting:
Hala’s LinkedIn: https://www.linkedin.com/in/htaha/
Hala’s Instagram:https://www.instagram.com/yapwithhala/
Hala’s Twitter: https://twitter.com/yapwithhala
Clubhouse: https://www.clubhouse.com/@halataha
Website: https://www.youngandprofiting.com/
Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046
Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!
Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.
Connect with Rita:
Visit her website: https://bippityboppitybiz.com
Connect with her on LinkedIn: www.linkedin.com/in/ritaricha
Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s NEW podcast consulting company, Reignite Media.
Previous Episode
![undefined - How to Grow Your Business With Immersive Writing and Storytelling [w/ Geoffrey Golden]](https://storage.googleapis.com/goodpods-images-bucket/episode_images/8c2237abbfaccccb389e17ef54acc913ff926e5be3fc8353c4bebe36b01e8bcc.avif)
How to Grow Your Business With Immersive Writing and Storytelling [w/ Geoffrey Golden]
Disney is known for its fantastical immersion factor, meaning their storytelling never fails to suck you into its wonder... much like Alice falling into Wonderland!
Though, many businesses struggle to convey the heart of their brand’s story through storytelling and immersive writing. Why is that? How can businesses organically create that Disney-level immersion factor?
This week’s guest is going to illustrate how you can integrate storytelling and creative immersion through your marketing strategy, content creation, and creative process. Doing this will not only connect you with your target audience, but turn passive followers into super fans and then into super consumers.
Listen in as Rita welcomes Geoffrey Golden, an LA-based narrative designer and game creator, to have a magical discussion about immersive writing and storytelling for businesses.
In this episode, Geoffrey and Rita discuss:
- How Geoffrey’s love for The Muppets has influenced his career as a creator and designer.
- Tips and advice for business owners on telling their brand story authentically and creatively.
- How his email newsletter, Adventure Snack, became so successful.
- Walt Disney’s eccentric approaches to storytelling.
- How to start your business like a movie.
- Geoffrey’s creative process & “The Carpenter Mindset”
- Advice for aspiring creators, game designers, etc.
Be sure to stick around for the Disney Rapid Fire Questions segment! You won’t want to miss Geoffrey’s answers!
Do you wish to connect with our special guest?
Visit Geoffrey’s website: https://www.geoffreygolden.com
Follow him on Twitter: https://twitter.com/geoffreygolden
Sign up for Adventure Snack: https://adventuresnack.substack.com
Connect with Geoffrey on LinkedIn: https://www.linkedin.com/in/geoffreygolden
Be sure to hear every conversation about making magic in business on Apple Podcasts, Spotify, and Google!
Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.
Next Episode
Pitfalls & Pixie Dust of Podcasting: How Podcasting Helped 3 Entrepreneurs
This episode of Bippity Boppity Business was a live streamed virtual event!
A virtual event for business leaders who want to learn about the benefits of podcasting from storyteller experts and two former Disney cast members!
Presented by Rita Richa, host of Bippity Boppity business & Founder of Reignite Media [B2B Podcast Coaching & Content Creation Collaborator].
Rita Richa is joined with TWO Former Disney Cast Members and Entrepreneurs rocking it in their spaces:
Cassie Tucker and Katie Currens!
Cassie is the Co-host of the Marketing Happy hour & Founder of CAMM Media.
She has 6+ years of experience in social media, marketing, public relations, photography, and consulting at a local and even international level.
Do you wish to connect with our special guests?
Connect with Cassie Tucker of CAMM Media on LinkedIn Here: https://www.linkedin.com/in/cassaundrapalmer/
Connect with Katie Currens of One Spark Solutions on LinkedIn Here: https://www.linkedin.com/in/katiecurrens/
She’s a HUGE fan of storytelling and loves coming up with creative ways of engaging audiences.
Katie Currens is the Host of One Spark stories and Chief Engagement Officer at One Spark Solutions. She specializes in providing "people-focused" empowering Innovative & empathetic leadership solutions.
Her motivation to explore wonders has contributed to her extensive knowledge through self-taught and formal education. In an effort to help create more equitable and inclusive experiences, she has completed several certificated courses on DEI in the workplace through the University of South Florida.
In this special feature virtual event they will discuss 3 things:
✨ How podcasting has helped us as entrepreneurs network with dream collaborators and clients
✨ Why podcasting is our favorite form of content creation for our business
✨ What most business leaders get wrong about podcasting when they first start out
If you are a business leader that is looking to infuse wonder, connection, and creativity in your work, this event is for you!
If you like this episode you’ll love
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