S2 Ep.09 | How are influencers becoming part of brand's marketing & product development teams?

Co-creation is the hot buzzword in the creator economy, and it is so for a reason. It is a win-win strategy for both brands and creators. In this episode, Maira Genovese, Founder and President of MG Empower, and Raphael Bouquillon, USA Managing Director, explore the concept with global communications strategist and talent agent, Alice Hampton, founder of ACP Management. This rich conversation brings analysis on the transition from traditional to digital marketing, how influencers are getting involved in brand’s marketing and product development decisions, and key points for brands to successfully build co-creation relationships with creators.